Shanghai Yu Cheng Fashion Pformation Or Opening Next October

Reporters interviewed after the interview learned that the original Yu Cheng fashion project has been easy to dominate the East, but it has changed for nearly a year, the project is still empty, did not complete the investment.

According to the insider, the "failure point" of the original Yu Cheng fashion is that the fast fashion positioning is out of line with the Town God's Temple business circle. Therefore, the "new owner" decided to change to the "old Shanghai" commercial project in 30s and is expected to open around October next year.

However, homogenization competition and positioning problems are beset with commercial projects in Town God's Temple business circle.

The success of fashion change is unknown.

"The project initially wanted to build the Yulong workshop, which advocated the traditional features, to attract some traditional brands and restaurants. In fact, this positioning was in line with the positioning of Town God's Temple. However, it did not work at the end. After that, the famous commercial Project Manage Company took over the takeover and introduced H&M, Martha stores, one wood collection, HONEYS, OVS and other fashion brands into the fashion of Yu city.

The idea of Ying stone can not be said that there is no reason. After all, Town God's Temple business circles are traditional formats. If they are fashions, they can compete differently.

The insider revealed.

However, business is not as good as it is in the imagination. Because most of the passengers in the Town God's Temple business circle are tourists, such people come to Town God's Temple to experience the consumption of local characteristics instead of buying HONEYS, OVS and other fashion brands that can be seen in any shopping mall. So the fashion in Henan city has failed and the merchants have gradually evacuated.

Reporters at the scene saw more than 50% shops closed, and the project has been officially sold by Guangyao East.

The site staff revealed that the project has been refurbished, when the reopening is not clear, because there are many diners here, so DIN Tai Feng and other restaurants are still open, but the whole project has not reopened, so it has a lot of negative effects on the well-known restaurants, such as Ding Tai Feng.

"We will reposition and will not be a fast fashion concept. The new overall positioning is the old Shanghai style commercial project. Most merchants in the project must have the concept of the old Shanghai, such as cheongsam or custom made clothing, Shanghai snacks and even western mirrors and other businesses related to old Shanghai, and there will also be some jewellery categories," said.

The project has revealed that a well-known gold jewellery brand has been signed and signed, but other businesses are still not negotiating. The contract is expected to be signed in batches after the Spring Festival this year.

According to this progress, it is estimated that the project can be completely changed and reopened next October.

Reporters learned that the average rent of the original Yu Cheng fashion project is currently 30~40 yuan per square meter per day, which is equivalent to the level of shops in Nanjing West Road business district.

Some small businesses are also hesitant to enter the project. After all, whether low rent can bring the corresponding profits is unknown. Some businessmen are watching and considering.

In addition to the above "changing face" project, the Town God's Temple commercial circle is also expanding in the same time. The Yu Garden Mall (600655, stock bar) revealed that it intends to spend 6 billion 700 million yuan to develop and build Shanghai Yutai real commercial plaza, of which the total investment of the commercial Plaza is 3 billion 100 million yuan, and the total investment of Yutai Commercial Plaza is 3 billion 600 million yuan.

All the funds needed for the project will be resolved through self financing and application for bank loans.

"We hope to develop this project several years ago. Here is an open space and some residential areas. Because it involves residential areas, it is more troublesome. Now the relocation work is basically completed. We hope to expand the entire Town God's Temple business district. As for the specific planning and location of the real commercial field, it has not yet been decided."

Yu Garden mall insider told reporters.