Shoe Enterprises Should Start To Improve Customer Wear Experience From Shoe Materials.

"We usually think consumers are right.

Insensitive, in fact, many consumers have begun to pick on shoes. They know how to distinguish shoes from what shoes are made. What kind of shoes do they feel, they will tell customers what kind of shoes they want and what kind of shoes they want to use.

Mr. Guo, who is engaged in sports and leisure footwear business, feels deeply that nowadays young people are even more professional in wearing shoes than sellers.

Not only do sales terminals understand this principle, from shoemaking enterprises or even upstream shoe materials,

And they are all beginning to realize this.

Therefore, from the beginning of shoe material, we should consider the customer's wearing experience. However, different footwear manufacturers and shoes wearers have different standards of experience.

Shoes are most commonly used, and most easily.

For example, sponge is ignored.

Sponge is needed in shoes, insole, tongue and heel.

Shoes for many years engaged in sponge production, covers an area of more than 50 acres of new factory area, every day about 40 large and small trucks in and out, each year the sponge can be used for 400 million pairs of shoes, which means that its improvement is related to 400 million people wearing.

"I have many customers, some of them hope that the sponge can be used to enhance the comfort of shoes, others want to improve the bouncing property of shoes, others need high temperature resistance or low temperature resistance.

But customers are vague about what they want.

Based on these communication obstacles, Lin Guodong, general manager of the Asia shoes material company, began to explore the data management of sponge products.

A pair of shoes has a high usage rate for sponge, and sponge used in every detail is different.

In 2013, the company made physical performance standards for its sponge products, such as density, instant hardness, resilience, elongation and tensile strength.

Through the visual data of sponge, we can enhance the experience of a pair of shoes in specific aspects, such as comfort, bouncing force, fire prevention and so on, so that shoemaking enterprises can subdivide and apply different functions of the sponge, and display a pair of shoes more clearly for consumers at the sales side.

Related links:

The quality and application promotion of hot melt adhesive of Hangzhou Hyatt Shoes Co., Ltd. will be held in Hangzhou Luyu villa. There are nearly 100 customers from Tongxiang, Jiaxing, Huzhou, Xiaoshan, Wenzhou and so on, with a total number of 150 people.

Mr. Zhong Hongxing, chairman of Li shoe industry Co., Ltd., Mr. Zhang Honglin, Secretary General of Jiaxing shoe and footwear industry research institute, general manager of Tongxiang Footwear Association, Mr. Zhu Zonghua, director of Xiaoshan Footwear Association, Zhu Zonghua, chairman of Chau Chuen shoes Association, Mr. Fei Jinglun, Secretary General of East Chau village, and Mr. Fu Lujun, general manager of Hangzhou Hyatt shoe limited company, attended the promotion conference, and explained the quality standards of the global footwear industry, the evolution and future development trend of Chinese women's shoes, and the development of Tongxiang and Xiaoshan women's shoes. China leather and footwear industry research institute director of shoes inspection office / national footwear Standardization Technical Committee member and Secretary General Qi Xiao Xia, Tongxiang Footwear Association President / Jiaxing City Saint Dan

This promotion will enable customers to better understand the concept of Hyatt's operation: to serve the global footwear manufacturer, to become an innovative one-stop footwear material provider, and to strive to make use of internal and external market oriented demand to provide customers with soft, resilient, resilient, solid carbon products, and create a team with integrity, pragmatism, initiative, openness, innovation and excellence.