China Will Have More Than 600 Shopping Centers.

"The supply of China's shopping centers will increase from more than 360 in 2013~2014 to more than 600 in 2016, and the number will almost double."

Feng Jianqiang, managing director of Jones Lang LaSalle, Greater China, said in an exclusive interview with Beijing first financial daily in 21, that by 2016, China's shopping center will increase to more than 600, and the volume will almost double. This will bring great challenges to the operators of shopping centers.

In Feng Jianqiang's view, the current supply boom of the Chinese shopping center is similar to the supply boom experienced by American commercial real estate in the 70~80 years. It is very important for the owners of the shopping center to attract retailers and attract shoppers in the face of possible future shuffling.

How to stand out in the industry adjustment? "If there are problems with the location, or just sell, such shopping centers may fail."

Feng Jianqiang emphasized two factors. For shopping centres, good location is still very important. Besides, self-sustaining professional management is also the key to success.

So, how to manage a shopping center professionally? Feng Jianqiang, who has always been concerned about the retail market, suggests that in the face of the impact of e-commerce, the operators of the shopping center should change their inherent business philosophy. In the future, they should pay more attention to the consumer experience than the traditional department stores such as clothing, such as the shopping malls in the past, and now there are more coffee shops, salons, cinemas, children's entertainment facilities and even small bookstores.

He believes that for families and parties to create a comprehensive experience, in order to get out of the road completely different from e-commerce.

Besides, brand choice is also very important.

Feng Jianqiang said that China's shopping centers also need to innovate in brand choice, and need to add some personalized brands.

The owners believe that a good shopping center is to put all the big cards on the table. In fact, a very successful shopping center can make the public close, and it can also make money.

In fact, although the supply is huge, Feng Jianqiang is not pessimistic about the prospect of shopping centres in the first tier cities.

In his view, the shopping center can not be replaced by the role of city people. It can satisfy people's need for social interaction and gathering, and the pursuit of leisure atmosphere. This can be seen from the box office income of China in the past two years. One or two.

About the office market,

It is observed that the limited vacancy rate of office buildings in Beijing is relatively low compared with other large cities in the world due to the limited demand growth, so the rental growth is also faster.

However, the second tier cities in China have evolved from less supply to oversupply. If the vacancy rate is increased to 30% or even 40%, the new supply will take a long time to digest.

Jones Lang LaSalle released the fourth quarter of 2014 Beijing real estate market report, the fourth quarter of 2014, the fourth quarter of 2014, despite the strong interest of institutional investors, but because the owners expect higher prices to make the return on investment lower, the number of pactions in Hong Kong is still very scarce. At the same time, limited trading assets in the market also limited the growth of trading volume.

In 2014, the volume of commercial real estate pactions in Beijing was only 12 billion 600 million yuan, down 61.1% from the same period last year.

Jones Lang LaSalle had a few days ago on 2015.

The housing market has also made an outlook. Its main point is: in 2015, more high-end residential projects will be put into the market in Beijing. The supply of high-end residential market will increase, but the stability of demand will bring pressure to the price.

In addition, the Hope Land Executive Serviced Apartment will also face greater pressure. The two Hope Land Executive Serviced Apartment projects are expected to be completed and opened at the end of 2015, which will increase the vacancy rate.

The rental demand of expatriates is expected to remain low. In addition, sustained growth in operating costs will force more Hope Land Executive Serviced Apartment operators to raise their rents.