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    DKNY 2015 Spring New Media Preview In Sanlitun, Beijing

    2015/1/25 21:12:00 36

    DKNYBeijing2015 Spring New Media Preview

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    Don Kona

    (DKNY) the 2015 spring new media preview event was held in Sanlitun, Beijing, where the 2015 spring new product of DKNY was displayed at the scene.

    Tang Chun Na (DKNY) 2015 spring and summer women's wear design inspiration from New York, with modern classic design, lively sports elements, smart geometric design, create leisure street style and sexy fashion trend, reflect the unique charm of New York girl.

    DKNY 2015 spring and summer

    Men's wear

    The series inject endless versatile features into the man's wardrobe, creatively integrating fine tailoring.

    Motion element

    The entire outfit can meet his need to change roles at all times throughout the day.

    Related links:

    Entering the 2015, this situation is continuing. Jin Qiufen, Secretary General of the Harbin Municipal Committee of Jiaxing Municipal Committee, who was inspected by a ten thousand yuan Moncler down jacket, went to the former Yangzhou environmental protection bureau director, who was on trial before wearing a fur collar coat. "Micro-blog anti corruption" has always been one of the most popular entertainment projects among netizens.

    It is from the central government to the huge anti corruption wave of the people. The most injured "tiger" in the past two years has been the other one in addition to the high ranking officials who have been sacked.

    In the new year, Burberry and Richemont's three quarter performance report once again proves that the luxury industry is a big tiger committed by the Chinese government to fight corruption and lay guns.

    On 2012, "9 / 11" anniversary, the British brand Burberry issued an early warning of zero sales growth in the same store. Its stock price fell more than 20%, leading to the stock market crash of the listed luxury group that day.

    The warning confirms the statement made by Stacey Cartwright, the chief financial officer of the company, two months ago: "we see the slowdown in the Chinese gift market, and China will also have to change this year later. We think that Chinese consumers will worry about spending here."

    In fact, the change of the Chinese government is no stranger to luxury companies. Therefore, the whole luxury market is quite optimistic about the downturn before Hu and Xi handover, and even has a very familiar view of China's national conditions: before the change, we just don't know who to give the present. With the stability of the new administration leadership, the Chinese luxury market will soon recover.

    This optimism even lasted for two years, until September 2014, completely frustrated, because the early downturn in the retail market in Hongkong and the handling of Zhou Yongkang all let the luxury market abandon the idea that the Chinese market will soon pick up.

    Hong Huang, a well-known Chinese Fashion Critic, wrote in an article that her friend who works at a luxury company feels bad because "as long as there are safety incidents in Shanxi coal mines, the business of Taiyuan stores will go up."

    This example vividly demonstrates the particularity of luxury goods in the Chinese market.

    Gifts are the most important consumption force in China's luxury market.

    There is also data support behind this. According to the Chinese no fashion Chinese network survey, in the 2013 year of the year, the proportion of shopping card consumption in China's high-end department stores decreased from 30% in 2012 to around 15%, and in 2014 it was close to 10%.

    Some financial commentators attributed the Chinese department store industry to Ma Yun's death, but the real behind the scenes "black hand" is actually anti-corruption.


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