Anta To Build ALL STAR Main Push

The NBA all star game was NBA's first performance in March 2, 1951 and evolved into an annual NBA star gathering.

Each year, the two teams of the best players in the East and west make a match to decide whether to win or lose.

After the evolution, the all star game has now developed into an all star weekend, including the all-star challenge, the rookie challenge, the three points, the dunk contest, the skill competition, the shooting star competition and so on, for three days.

For NBA official market partners, a number of exclusive NBA teams have been launched.

After that, Anta placed its first wave of key products in 2015 on the 2015 NBA All-Star weekend, which was jointly hosted by New York Nicks and Broolyn basketball teams.

In February 15, 2015, the NBA all star competition will be held in the historic garden of Madison garden in New York.

And in February 19th, four days later, China will also celebrate the traditional New Year's day.

Therefore, Anta has created a variety of stylish ALL STAR main push with the theme of NBA all star weekend and traditional Chinese New Year.

Anta ALL STAR main push appearance design is very simple and smooth, smooth lines make people feel the beauty of the shoes themselves.

The shoe upper of this pair of shoes is made of PP fuse technology and ventilation window.

The vamp can provide good air permeability and is not easy to deform.

The molded structure of the neckline also provides good support and protection for the wearer's ankle joint.

The A-Core magnetic core technology and the A-Jelly elastic adhesive technology of the back palm have good compression resistance and anti deformation ability, which can provide good cushioning property.

It can be said that this is a very excellent performance.

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The launch of Anta ALL STAR main push a total of 5 color matching.

They are: Blue / big red / Anta white / silver, silver / Green / light grey, black / Sun orange / Anta white, big red / foreign gold / Anta white, mint green / Anta white / light grey.

5 different color matching shoes are very colourful.

Of particular concern is that in order to cooperate with the Chinese new year, Anta has introduced a new year color matching product.

Different from the other four pairs around the all star game, this shoe can be regarded as the best gift for NBA China to send New Year greetings to domestic fans with Anta brand.

Anta NBA and all star series are listed.

The price continues to go high cost line, both are 399 yuan.

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After a brief increase in the same store sales in the three quarter, yesterday, Daphne International Holdings Limited 0210.HK (Daphne) International Holdings Limited announced that the core brand business of the group dropped 7.5% in the four quarter, with a 3.4% decline throughout the year.

Daphne said sales in December were particularly weak, mainly due to the depressed consumer sentiment in mainland China, and the Spring Festival in February, which did not support consumer spending before the same period last year.

In addition, regional competition and the promotion of large-scale online shopping in the fourth quarter also hurt the same store sales.

Fourth quarter Daphne recorded an average decline in the median figure, mainly because during the period, the Group actively cleaned up over the past stock, resulting in lower average selling price, and thus significantly dragged down gross margins.

Daphne competed for 91 outlets in the fourth quarter, including 172 straight outlets and 81 close stores.

In 2014, the total number of sales outlets for core brand business increased to 6402.

In November 2014, Bank of America Merrill Lynch (NYSE:BAC) mein Merrill had released a report that lowered the Daphne rating, from buying to neutral, and Merrill Lynch said that the shoe maker's profitability was expected to recover. Other market or downgrading of Daphne's profit forecast for the two and next year, as well as private equity TPG convertible bonds, and other unfavorable factors were all the reasons for the bank's downward expectations.

Mein Merrill Lynch is expected to be affected by the warm weather in the early four quarter. It is expected that Daphne's same store sales will continue to fall in the same quarter, while the promotion action will continue to press Daphne's gross margins to be pressurized.