Online Sales Of New Products Account For A Larger Proportion On Saturday.

On Saturday, the responsible person said that the company vigorously developed in 2014. E-commerce business The annual revenue growth of electricity providers exceeded 50%, the current proportion of total revenue is less than 20%, and will reach 30% in the future.

These people told reporters that the company's current online sales of new products accounted for a larger proportion, online and offline will further integrate. Companies in the first half of 2014 Net sales channel The total sales revenue reached 121 million yuan, an increase of 84.38% over the same period last year, accounting for 13.82% of the company's revenue.

Sales channels were still dominated by department stores on Saturday, and some self operated stores were adjusted in 2014. According to introduction, the company has reduced more than 100 stores throughout the year. revenue Affected, the adjustment of shops has come to an end, and the efficiency of single store has been improved.

It is worth mentioning that in the face of fierce competition in the women's shoes industry, the company is also considering diversified businesses, bringing apparel, luggage, cosmetics, jewelry and other female fashion consumption industries into the company. Follow up progress is worth looking forward to.

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There are two main reasons for the decline of luxury vertical electric business. One of the reasons is that they have not obtained the authorization of the international big name, and are forced to get goods through distributors, agents, etc. this causes the quality of the goods can not be guaranteed, the commodities are not good and bad, and can not get the trust of users. The two reason is the poor quality of the electricity price war. They take the price to make an article and pull down the price of the luxury goods. Although they attract the users, they attract the users who are sensitive to the price, but not the people who really recognize the brand. This makes the brand think that the vertical electricity supplier has lowered its brand and damaged the image of the tall.

This is an important reason why luxury brands do not want to see vertical electricity providers. Instead, they take self built official mall or open flagship stores in third party platforms such as Tmall. From the current point of view, HUGO BOSS's electricity supplier search also represents quite a number of international top brand mental journey. After exploring the cold platform mode, we began to explore Jingdong mode.

However, the Jingdong mode is not necessarily perfect. There are also some problems. For example, because the price difference between domestic luxury goods and foreign parallel goods exists, the price of overseas purchases of the same commodity is much lower than that of domestic prices. How can Jingdong achieve better sales? Can luxury electric business really bring sales and performance, not just brand exposure?

Similar to the Jingdong model, the US electricity giant Amazon's exploration of luxury electric business is also worth learning from. Amazon has been actively developing luxury electric business, with Shopbop, MyHabit, East Dane and other fashion platforms, and the combination of offline and online methods. In 2013, it built the first 40 thousand square feet studio in Broolyn District of New York. It also announced that it had recently established a 46 thousand square foot studio in London this year to accelerate its entry into luxury electric business.

However, the main contradiction between Amazon and luxury brands lies in the grasp of the promotion rhythm. Luxury brands are very sensitive to prices, and high prices are also an important part of the brand. They believe that discount sales at any price will damage their brand reputation. In addition, Amazon, which also owns the third party platform, is also faced with the problem of selling unauthorized luxury brands on the third party platform.