Displaying Chinese Dress Culture Through New Media

With the impact of the APEC Conference on China, the launching ceremony of "CCTV micro film international dress channel" and the launching ceremony of the "golden scissors" series of microfilm were held ceremoniously in the lecture hall of Beijing Institute Of Fashion Technology.

Yang Caiwang, chief editor of CCTV micro film channel, director of the investment planning brand development committee of the Ministry of Commerce, vice chairman of the central new video group project, CEO Wang, the leader of the CCTV micro film channel, and the national leader from the whole country.

The brand designers gathered together to see the grand vision of the future development of the industry.

The 2014 APEC conference once again raised the Chinese style of clothing.

The organizers of the event, Yang Caiwang, editor in chief of the new film micro channel and CCTV micro film channel, told reporters that Chinese costumes can run through the history of Chinese civilization for 5000 years and can also deduce a colorful and inspiring and inspiring fashion chapter from a dress creation.

In order to carry forward the Chinese dress culture spirit, spread the costumes culture story, and realize the creative dream of Chinese designers, and create a splendid international dress exchange platform, we have decided to set up the only professional channel to spread the dress culture in the form of micro film in China.

And immediately start the "golden scissors" series of micro film shooting program.

The golden scissors will promote their popularity and inspiring stories and works according to their respective characteristics and styles.

And the designer's creative ideas and values, and inherit the purpose of Chinese clothing culture and civilization.

Using the broad platform, vast resources and interoperability of new media, we will fully interpret and display the spirit of dress culture, costumes and costumes. It is the first time to spread Chinese clothing culture and brand with a series of micro films or network dramas at home and abroad.

The digital apparel industry experts and famous fashion designers have great expectations for the establishment of the CCTV micro film international channel.

In the great pformation, the two sides will conform to the trend of the times, share resources and platforms, and present the cultural spirit and brand stories of Chinese costumes to consumers at home and abroad in a more vivid and brilliant way.

It is heartening to note that the launching ceremony also announced a major project of the "new normal cultural creativity week": after the Spring Festival of 2015, the CCTV micro film international dress channel will be a strong force to promote the Chinese fashion and creative industry with the new international art organization group. Based on the "new normal", it will jointly create a landmark project for the commanding heights of the fashion and creative industries in Beijing, the "new normal cultural and creative week". It will help finance the financial, business and macro economy in the new normal of culture, art, fashion, music, film and television and other new areas covered by the creative field, and promote the lifestyle of the public to make subversive changes in the mode of "parity, high quality and customization". Most clothing industry