Issues To Be Noted In Clothing Franchised Brands

What should we pay attention to when choosing clothing? Opening up a clothing store has become the choice of many investors in 2015. However, as a friend of your first venture, do you know which aspects to start when you join in the fashion? What should we inspect and what to pay attention to? It doesn't matter. If you don't know, I'll take a look with the Xiaobian!

The prospect is broad, and it is one of the many selected projects of many entrepreneurs. However, when choosing clothing brand names, it is still necessary to consider the overall situation, so that the clothing store can make money. To open a clothing store and choose the most appropriate clothing brand is the key to your advantage. Let's look at how to choose a suitable brand from many of the franchise brands.

Skills.

1. Local market assessment

To do a full market research on the location of the store, the shopping center and the planned shop location, including the surrounding brand style, sales status, the target consumers of clothing, the characteristics of consumers, the condition of the residents around the business circle, the situation of the crowd, the trend of the passenger flow, the age level, the rent, etc., through the investigation results, we can locate the market positioning (the shop address) and the basic position of the brand and price of the agent.

Two. Assessment of your strength.

Then according to the assessment of the local market, make an investment plan, rent input, decoration investment, personnel costs, and the basic conditions of the brand supplier, such as: clothing brand margin, prop input costs, the first batch of goods, liquidity and so on.

Mature brands require high quality, immature brands demand low, but the success rate is not enough! This is the choice of brand names.

Three. Brand selection

1. business philosophy

Knowing the basic growth process of an enterprise is enough to know the operability of the brand.

As the saying goes, what bosses are there? Let's know more about the status quo and future development of enterprises.

2. commodity combination

Commodity positioning: is it consistent with local market positioning?

Commodity style: is it in line with local consumers?

Price positioning of commodities: is it in line with local market positioning?

Series products and color: whether the combination of series products has a certain representativeness with the local market, whether the color system grasps the prevailing trend of the local market, whether the fabric is competitive with the price and the market.

3. company management

Internal management: the company's organizational structure is reasonable? What is the quality of personnel?

External management: what are the requirements for customers? Why?

4. productivity

Supply capability is the most basic success factor of brand, clothing.

What is the product listing plan? How long is the product delivery period?

5. logistics logistics support

How to operate operation management, logistics management process in time.