Retail Business Must Grasp The Opportunities Of The Times

With the in-depth study and application of O2O, more and more enterprises realize that layout O2O is not pure line or pure line.

All online and offline efforts are aimed at achieving a simpler and more efficient shopping experience for consumers.

In 2014, Jingdong, Taobao, dream bazaar and other electric business predators set foot in the offline stores to integrate online sales, payment and offline after-sales service.

The giant's actions just prove that the trend is to open up the line and deepen the development of O2O.

While online and offline access is bound to ensure the consistency of online and offline data such as goods and customers, it is the true meaning of O2O development by integrating the internal and external resources of the enterprise, synchronizing the operation of online and offline businesses, promoting the deep connection between people and business, and providing consumers with a better shopping experience.

In the early days when O2O was just born, many retailers thought that making a WeChat account is O2O, making a dynamic page, allowing users to forward several messages on WeChat, that is, O2O.

In fact, this is a very basic application, but a means of communication.

They are widely applied to various enterprises, but because of its universality, the O2O pformation of enterprises is of little help.

As more and more retail companies are involved in O2O and mobile Internet pformation, various industries will have the characteristics of O2O development in different industries.

In the process of the pformation of mobile Internet, enterprises will also highlight the characteristics of products and services through the industrialization, so as to meet the needs of their target customers.

If we say that the taxi driver and the fast taxi in early 2014 have taught the public that the social tools can also be used to pay, then WeChat launched the sweep code payment in 2014, which once again educated the vast number of consumers.

According to statistics, the amount of mobile payment pactions in 2014 has reached 7 trillion, an increase of nearly 5 times, the trend has become, 2015 mobile payment will penetrate more payment and life scenes.

For businesses, mobile payment is more than just payment.

Payment related commodities, consumers, businesses, the close relationship between the three and the acquisition of data are the most valuable elements to achieve O2O business. With mobile payment as an entry, business and customer interaction and interaction should be strengthened.

Based on social scene and social connection, online social networking elements are introduced. This is the trend of mobile business to social development.

However, the operation of social networking operators focuses on their social genes. If businessmen use social interaction only for simple, continuous promotions or red envelopes between friends, preferential promotions, they will not be able to achieve their social genes.

Only by introducing "trust" and "feelings" based on the relationship between people into the social business, will the social normalization of the electricity supplier be able to really increase the stickiness of consumers to the business platform.

Word of mouth is the best marketing, but in the Internet era, consumers' purchase decisions are more and more emotional, and emotional guidance is easier to promote. On the other hand, the trust created by quality product and service experience is easier to promote word-of-mouth communication among consumers, which will also become a trend of social normalization of mobile Internet business.

What business needs to do is to turn customers into regular customers and attract customers with services and products, which is the essential purpose of business.

Any concept can only promote the development of business, and the essence of business must still be dedicated to products and services.

Because consumers always need high-quality products and good service experience.

The consumer's wish is to spend two yuan on a piece of money. If an enterprise's goods can make consumers feel value for money, even if there is no mobile Internet, enterprises can do well.

But with the tool of mobile Internet, businesses will have capital to make time difference.

The mobile Internet has greatly improved the convenience and speed of information acquisition, so consumers' feedback on the use of goods and information of demand change can also reach the enterprise level faster.

Like battlefields, excellent companies that compete against each other will not ignore these valuable information, improve products, improve services and occupy the market.

This also allows retailers to focus more on consumer demand and service reputation.

In the past, physical stores were mostly commodity circulation centers.

Now, the physical stores are more consumer experience services and the center for continuous communication with businesses.

Commodity trading and circulation can be achieved through online platforms. However, immersive feelings, meticulous service, rich emotional communication and face-to-face trust can only be brought to consumers through stores.

As a retail company with natural advantages of offline stores, this advantage has been recognized.

After experiencing the "closing shop tide", a new wave of "shop opening tide" has appeared, and the new shops have distinct characteristics: the store emphasizes technology and sense of experience, including Suning's cloud store.

Hey shop is the two most representative: through the increase of technology equipment, two-dimensional code, or even service facilities in the store, it is for offline stores to truly complement the advantages of the enterprise online platform.

In the pformation of O2O, there will be no distance between retailers and online companies.

Physical stores are not only offline customers, they can be drained onto the line by offline consumers, and then online.

Therefore, how to improve the sense of technology, experience and scene of offline stores and how to narrow the distance between consumers through scientific and technological equipment is the key direction for retailers to consider.

Today, with the explosive development of mobile Internet and the standard of social networking tools, social interaction has become a necessity in interpersonal communication, work needs, entertainment and life.

Mobile social networking has become extremely developed, and a lot of information has been generated and spread rapidly on this social network.

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The platform is the center of information dissemination and dissemination. In the mobile Internet era, there is no obvious "communication center" on the social network, and everyone is from the media.

Any person in a social network is not only a starting point of information generation, but also a communication node. It is a producer of information content and a consumer at the same time.

For enterprises, the effect of hard advertising communication will be greatly reduced, and the dissemination of information with humanistic concern and social feelings, which can resonate with the general public, will be an important way of marketing.

With its concept of "easy to understand" and huge application prospects, big data is becoming another hot spot in the information technology field after cloud computing and Internet of things.

But many traditional retail enterprises, because of their industry characteristics, problems, users and the passive situation of information construction for many years, their views on the importance of data are far from Internet companies. They even do not know which data is important.

The mobile Internet enables people to be closely connected with businesses and constantly precipitates based on consumers' data records. With the increasing number of data in retail enterprises, products, consumers, suppliers and their associated data will be recorded.

In the process of pformation to the mobile Internet, retailers will be concerned about the value of these data mining and correctly collect, analyze and operate these data.

Eight trends, leading the development of retail O2O, will also lead the traditional retail enterprises to pform the mobile Internet. With the deepening of retail O2O, the traditional mode of product centered operation will also change. The user centered operation mode will become the core of O2O.