Hu Zijing, Chairman Of Group A, On Buying System

How to reverse the declining trend of traditional retail industry has become a problem we have to think about.

As a leader in Hunan's local retail industry, how does Hu Zijing, chairman of the group, look at the plight of the retail industry, how to predict the future of Changsha's business and how to embrace the Internet era?

Judging from the published data,

Sales volume is still growing.

In 2014, the total retail sales of consumer goods in Changsha for the first time exceeded 300 billion yuan, an increase of 12.9% over the same period, which is 0.1 and 0.8 percentage points higher than that of the whole province and the national average.

Changsha province has created the "social zero" of nearly 1/3 in the whole province by 1/10 population.

On the whole, Changsha has a strong purchasing power.

After the introduction of the eight Central regulations, although some high-end liquor categories and gift consumption have been suppressed.

However, the rigid demand of high-end goods in Hunan market still exists and becomes rational.

For example, the price of Moutai wine has returned from more than 2000 yuan to more than 1000 yuan. The price has dropped but sales have increased. The consumption of ordinary people has been publicized.

Like the friendship store Cartire, Gucci and other big names also have one digit growth.

Friend Autry has also maintained an increase of about 20%.

Friendship store is doing 34th anniversary celebration activities, you can feel the hot atmosphere.

The second point is that from the perspective of consumption, the retail industry is not experiencing market problems but business problems.

It is how you turn disadvantage into advantage and strengthen your business capability through your own efforts.

The whole of China is not a common people without money. People have money. The key is how you drive and how to make people spend money.

The third is

As Hunan's economic depression, market depression, coupled with the construction of Changsha City, has demonstrated Changsha's status and tremendous room for improvement.

Although some enterprises have suffered some negative growth, this is only a partial problem.

Last year, the Changsha market still handed in a satisfactory answer, in the central and even the whole.

It should be on the front.

According to the signal of economic development released by the central economic work conference in 2015, the "double support" role of strategic emerging industries and service industries will be gradually enhanced.

There may be a series of policies and measures in the new year.

So the future will show a better market space, the core issue is how you grasp and how to do it.

Last year, we launched the construction of underground shopping center on May 1 square, which is scheduled to come out with the opening of Metro Line 1 in 2016.

The commercial space area is 60 thousand square meters, the single floor area has 30 thousand square meters, and the subway seamless connection.

We are doing the big shoppingmall in Singapore and Hongkong. Spacious space, comfortable fresh air and clean environment will make consumers refreshing.

It is predicted that after the golden cross is formed between line 1 and line 2, the average daily traffic volume is sixty thousand or seventy thousand at the May 1 square.

Our survey found that about 70% were shopping and many of them were young people, women and senior white-collar workers with purchasing power.

We will set up underground shopping centers according to these target groups, catering and leisure will account for 40%, and cinemas will not be smaller than Wanda.

In the future, the May 1 business circle will form two "Shang long" on the ground and underground: one is the underground space along the Huang Xing Road, the south to the south gate, and the north over the golden land. It will provide a new underground shopping space for the public, and the other is the "Shang long" which is composed of Ping Hun Tong, Wangfujing, spring department store, Kowloon warehouse and Huang Xing South Road Pedestrian Street.

Individuals believe that everything must be moderate and can not rush into mass action.

After all, the purchasing power of a city is moderate.

The development of our retail industry is equally important.

The core rule of retail business that I have talked about many times is to choose a good location.

From the whole world, we can see that the success of retail business is not due to its better location.

Judging from the current urban population and purchasing power of Changsha, Changsha's urban complex is indeed a bit too much, and some places should not do it.

From the May 1 business circle, the nearer the merchant dragon, the more you lose. You want to pull his people over, but he often suck your people away.

We will continue to strengthen existing projects in Changsha.

As the expansion of friendship store is being pushed forward, it will take 2 to 3 years for the public to feel the huge change of a commercial giant MALL from 50 thousand square meters to 150 thousand square meters.

Friendship store should be said to be a solid base for our business in the future.

The PK of Changsha's future business depends on friendship stores and Kowloon warehouse.