Guangzhou's Urban Bonded Stores: Moving Cross-Border Electricity Providers To The Door

First time in Guangzhou

The direct shopping experience store moved to the urban area, which attracted more than 5000 people to rush shopping in two hours, and the elevator in the shopping mall was forced to stop by the crowd.

This is rare in the physical sales shop that has been quiet for a long time under the Guangzhou line.

Hearing this scene, the scientific fan suddenly remembered the sensation that when the end of the bill era such as grain coupons and oil tickets ended in 1990s, cash could be purchased.

Actually,

Bonded stores and import retail outlets have already appeared, but they have not been popularized because of group restrictions or in the relatively remote bonded areas or at the airport.

The bonded store moved out of the bonded area and moved directly to the CBD area of the city. It has to say that it will bring profound changes to the form of cross-border e-commerce.

1. experience is king.

User experience is always the core basis of user purchase behavior, especially the import market. In general, it is still in the initial stage of user cultivation, and user experience is much more important than the mature market.

The urban bonded stores are far away from the electricity users' websites, airports or bonded stores, and so on. If a bonded store, like a supermarket in general, is open in every corner of the city, how many fans will there be in the online shopping process with long postal process and shallow user experience?

2. cost performance is king.

The cost performance is divided into two aspects: quality assurance and price concession.

Although the cross-border electricity supplier industry received the universal preferential policy of "No. 56" and "No. 57" issued by the General Administration of customs, there are differences in specific operations under the present circumstances.

Cross border electricity providers generally have the problem of overloading of counterfeit goods from domestic exports and parallel imports. Compared to the shopping guide / rebate platform mode and overseas commodity flash purchase mode (such as vip.com), the mode of urban bonded stores supervised by the customs is wholly supervised and has great advantages in terms of quality assurance.

On the other hand, according to propaganda,

The goods of the urban bonded stores are shipped directly from Baiyun Airport Free Trade Zone to the shops, enjoying the relevant tax preferences, and the price is three to 60% cheaper than the market price.

If the urban bonded stores are mature, only this one will change the ecology of the whole cross-border electricity supplier, and the "price difference" mode that overseas purchasing and self run B2C rely on will be seriously eroded.

The cross border trial area tries to establish a unified entrance and exit, reinventing the channel layout of overseas brands entering the Chinese market and domestic brands entering the overseas market, and pferring the "overseas warehouse" to the park, customs inspection system and consumer shopping platform, so that consumers can deliver goods within a few hours, and the logistics efficiency is almost the same as that of domestic e-commerce.

In the revolution of cross-border electricity providers, Guangzhou has to move cross-border electricity providers to the door to do ordinary retail businesses. Hangzhou has to build large platforms to raise more fish.

One up and down, the urban bonded shop is to train users, while the large platform is to converge users.

Out of the barbarism, the formation of large platforms and the daily shopping of imported goods, the two sides will change the ecology of cross-border electricity providers from the top and bottom.