Footwear Industry In 2015 Is Full Of Innovation And Challenges.

1, fashion

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Most of the owners of these factories are developed and have a fashionable eye. They are rich in fashion and information at home and abroad, and are also very accurate in product control.

We all know that the public sells better than fashion, but now there are too many people and less fashion.

Since 2014,

We are looking for such processing factories everywhere, even if there are, it is very difficult to cooperate, like a generation of beautiful people, impression wind and other manufacturers will not give OEM.

At the same time, these fashionable women leather shoes manufacturers' orders have been busy, the funds are also very benign, picking up customers are doing, very competitive advantage.

2, leather women's shoes (national style).

The first batch of Wenzhou was made of crushed leather.

Manufacturers have been sandwiched between leather and leather shoes.

In recent years, with the low tide of women's leather shoes, leather shoes have begun to reveal their heads. The so-called wild lily also has spring, and now they are ushering in a new outbreak.

3, fashion male leather.

The three styles of gentlemen of Wenzhou men's shoes, injection molding and business Hugh once dominate the domestic market for more than twenty years.

So called Cheng Cheng Xiao He is also defeated by Xiao He.

Now the Korean version, the international fan and the high imitation products begin to debut. They are the international standard and the retail price of Wenzhou shoes. All these factories are not shops for buyers, they are micro businesses or direct selling brands.

To sum up, no matter which type of shoe enterprises, the owners need to connect with the market, more market, find out the needs of customers, understand customers, meet customers, there is a chance to find a breakthrough.

In daily work, we should record customers' sales, capital and credit, and reasonably classify the customers.

To standardize the rules of the game and inculcate factory support is a trust, not a concept of obligation, so that customers can develop one year or two habits.

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1, the first line brand mode.

The shoe market in 2014 can see that the position of the boss is very bad, especially the brand of men's shoes in Wenzhou. The decline in sales has made many people in the industry feel that their days will be very sad.

Here, I solemnly remind you, master, you need not worry about them. After all, they have so many channels and sales volume, so many years of experience and fund deposition, to develop to today, the pace of slowing down is normal.

Moreover, at present, no matter what the international or domestic economic situation is so bad, which industry will be good? Therefore, everyone's worries are slightly redundant. The first-line brands are regarded as local tyrants. They are from agents, self run to affiliates, contracts and so on. As long as the business mode is changed, the market performance is still very stable.

2, the second line is the area.

Today, leather men's shoes wholesale millions of years are hard to survive.

As a second tier brand, it is best not to blindly pursue the number of agents. In fact, it is good to focus on building several sample markets.

As for the other blank areas, do not invest in attracting businesses. You can leave them behind, or join the joint ventures with some chain retail stores in the region, and develop them into municipal agents, enjoy the same price advantage as the total generation, do fine retail, and take root in the terminal.

The 3 and three lines are scattered and OEM.

Relatively speaking, such a brand enterprise, in fact, the situation has been very embarrassing.

And a lot of enterprises (boss wife) mantra is, anyway, the money also made a lot of money, how long it can be done, do not do, enjoy the good luck! We respect their choice, but these are just for the sake of life to earn money without the brand sense of mission and spiritual heritage, can only be said to be the tragedy of our footwear industry! I also want to tell them, if you really do not want to do, please authorize the brand, maybe the agent has the advantage of being lighter.

The beauty of success is also the achievement of oneself!