What Is The Intention Of 361 Degree Marriage Baidu?

When the pigs on the draught fly for a long time, they often think they are Eagle Eagles with wings.

If there is no strong physical support, and constantly meet the increasingly escalating internal needs of consumers, and provide them with quality products and services, any gorgeous Internet concept will eventually become an attractive flicker.

Over the past year, the investment and merger in China's Internet industry has been more than in the past ten years.

In 2014, the famous sports brand in China.

Baidu's marriage with BAT, one of the three giants in China, has attracted attention.

At least, compared to Alibaba's stake in Hengda, advancing into the unpredictable football industry, this hand in hand can provide a more valuable mirror for traditional enterprises to catch the Internet Express.

The intention of Baidu is very clear: using Baidu's LBS and big data technology.

31st degree has launched the "child intelligent anti lose shoes", and analysts are also seeing a lot, which means that this means a new field of the advanced army another 10 billion market capitalization.

This not only earned the attention of the industry and the people, but also made the capital market praise, which is indeed commendable.

What is worth pondering is that 31st degree is not to invest in "climbing relatives", but to choose an equal "love affair". What Baidu does is not a local tyrant share, but a technology export.

[fast shooter]

Martial arts has a saying that "only fast does not break". At the moment of commercial turning point, whoever can take the lead can win the opportunity.

In this industry

In the coming turning point, if we seize the new opportunities, we will succeed in finding new ways to connect to the Internet and connect users, or even overtake corners. Some of the traditional giants who are slow to respond may be defeated.

This has happened in the mobile phone industry.

In the early September 2014, the 31st degree president met with Baidu chairman Robin Li, announced the joint establishment of the "big data innovation laboratory", and developed "children's smart shoes" based on Baidu technology platform. In the next 3 months, a series of children's intelligent shoes products and chips, cards, batteries and other supporting products were developed in the next three months. In January 2015, the first batch of pre-sale in January 2015 was officially launched in March.

The core of the technology is to graft Baidu's technology DNA on the 31st degree: on the one hand, let the 31st degree cross the "intelligent" technical threshold, get the Baidu technology output, concentrate solely on the design and production of the shoes that you are good at, ensure that the market is grabbed in the shortest time; on the other hand, after the product is launched, it can provide intelligent anti lose, health management, social application and other value-added services based on Baidu's big data capability, which has expanded the follow-up imagination space, and has truly opened the "Internet operation".

As Zhao Feng, general manager of the 31st degree brand communication center, said, "the future market space is no more than a pair of children's shoes."

In fact, for traditional enterprises, pformation is not easy.

If you want to own the technology of the Internet age, from talent storage to technology research and development, basically start from zero, and invest a lot of manpower and material resources. The time needed is even more bottomless. There is no research and development out there, competing products have already been listed, and then there is the big data power of the backstage, the threshold is even higher, and there is no massive user resources and technical strength is no wood.

Therefore, the 31st degree "fast shooter" strategy can greatly enlighten traditional industries.

Through cooperation with the Internet giants, it will use low-cost technology, platform interface and service modules to create and innovate their products. In the tide of industrial Internet revolution, we will seize new industrial opportunities in the new turning point.

[Baidu]

Baidu

An image metaphor is the wisdom of "water sellers".

As we all know, over the past year or so, most of the acquisitions launched by the three big BAT giants are frequently priced at 1 billion. The core is around buying customers, imports and traffic volume, hoping to get more dividends from the Internet.

For Baidu, the technology open platform provided by traditional companies such as 360 degrees is just like the "water sellers" on the gold rush Road: from the participation of the gold rush army, the big investment and merger and acquisition of shares, to the pivot point and the "source" of life, more attention will be focused on long-term and continuous profits.

This marks the 2014 BAT big three mobile Internet Ecosystem struggle, has reached a new level.

A new path that Baidu chooses is to provide technical support platform for traditional enterprises, and to find more rich entries for its Internet advantages through the export of technology value, such as intelligent hardware, wearable devices and so on, are all important directions.

Take the smart shoe market as an example, whether it is 360 degrees, or other domestic and foreign shoemaker, if its core technology, LBS services, big data mining and social networking are all from Baidu, then Baidu, as a "super hub", still worries about the market share?

Baidu launched the platform strategy based on the export of technology value, from own to inside, turning itself into an "interface", becoming an internal DNA of enterprises, connecting people, things, networks and connecting the future together, and "connecting people and services" is the core strategy of Baidu's future emphasis.

Now, in the traditional enterprise suffering from Internet anxiety disorder, an urgent topic is: how can we find the shortcut to access the Internet through the technology, resources and platforms of the Internet giants?

31st degree and Baidu hand in hand for traditional enterprises, the biggest revelation is: in the era of pformation and pformation, traditional enterprises need to make early judgments and decisions about the changes and future possibilities, embrace new technologies more quickly, grasp the pformation of the red profit period, share the Internet giant "resources welfare", and strive to become a "pioneer" in the industry.