Footwear Manufacturing Industry Is In Urgent Need Of Emergency

It is the most important part of Dongguan's more than 20 years of brilliant myths.

However, for various reasons, the manufacturing industry is facing difficulties such as reduced orders and declining profits.

Some enterprises have chosen to close or leave, while more companies have chosen to stick to Dongguan and seek development in change: developing cross-border electricity providers, promoting machine substitution and recruiting talents.

Data show that Dongguan's "world factory" has always been an important source of supply for Ali, and nearly 30% of Taobao's turnover of hundreds of billions of dollars last year is "made in Dongguan".

2014 year-end economic inventory in Dongguan

In the past 2014, we stood on the drum of the times.

Before the "turning point", Dongguan's economy experienced an extraordinary year: on the one hand, the pformation and upgrading of labor pains continued, manufacturing enterprises faced difficulties; on the other hand, the development of cross-border electricity providers opened the first year, the exhibition economy flourished, the business structure matured, and residents' pocketbooks became more and more popular.

This year, faced with many difficulties, such as reduced orders, high labor costs and lack of jobs, Dongguan's manufacturing industry is developing in pition: developing cross-border electricity providers, promoting "machine substitution", and introducing a policy of talent entry into households.

This year is the first year of the cross-border electricity supplier in Dongguan. The electricity giants are scrambling for the opportunity. O2O and mobile e-commerce are breaking out. Cross-border electricity providers are advancing vigorously. The electricity supplier economy has become an indispensable new impetus for Dongguan's development.

Gabon, diffuse Expo, Taiwan Expo, Shanghai Expo.

This year, Dongguan has held four major exhibitions.

As well as a series of influential exhibitions, it brings endless stream of Commerce, logistics, stream of people, capital flow and information flow, and every large-scale exhibition is a best city image publicity film.

This year, a big mall tide swept over, and all kinds of commercial complexes began to rise. No matter the real estate leader or local enterprises, they all settled down in Dongguan to seize the market.

This year, the people's pocketbook has been improved. The "double 11" has just passed, and the amount of Dongguan online shopping has been ranked third in the whole province. In the first three quarters, the consumption and investment mode of deposit balance also had more choices.

In order to restore and record this extraordinary year, and look forward to the coming 2015, today, the newspaper will launch the 2014 year-end economic inventory report series to provide readers.

Trapped

Order reduction and high labor cost

"Ah!" Mr. Ma sighed deeply. Now, he is worrying about how to give wages to the workers.

Mr. Ma has a factory producing Christmas flowers in Dongguan, with more than 100 workers.

In December of last year, a steady stream of orders from Europe and the United States sent Mr. Ma soft, but this year, orders for Mr Ma's factory dropped sharply, almost half.

"Mainly because of the depressed market in Europe and America."

Mr. Ma said.

Reporters learned that this year, Dongguan's export oriented bags, electronics and other traditional industries have encountered problems of reduced orders and declining profits.

Kang Liangchun, a Hunan native, has been working in the shoe industry for nearly 20 years. At present, she has opened a small shoe factory in Houjie Town and opened a shoe store in Laos.

"Profits are falling too fast."

Kang Liangchun said, before a pair of shoes may earn a few yuan, now only one or two yuan, sometimes even only a few cents.

"But in order to manage it, we must do a lot of money, otherwise we will have to close the door."

Kang Liangchun thinks another problem of development is

In the continuous improvement, "an ordinary employee, Bao Bao, 3500 yuan per month."

Kang Liangchun said that this wage is still low wage in the industry. If we fail to meet this standard, we can hardly recruit people unless it is 50 or 60 years old.

Mr. Ma also told reporters that the monthly wages of factory assembly line workers last year were generally around 2000 yuan, and this year generally rose to around 2500 yuan, an increase of about 25%.

Although factory wages have improved a lot, many factory owners have shouted "recruitment difficulties", especially skilled workers.

Reporter survey found that the new generation of migrant workers prefer catering, retail and other relatively relaxed and free work, and jobs such as factory workers, even if attractive salary, they are also difficult to move.

Change

Manufacturing industry pformation and upgrading to take the initiative to attack

Enterprise net: E-commerce becomes "Dongguan made" new engine

In the lower bridge business park, more than 4000 make-up bags, handbags and travel bags are shipped from here to Russia, South Africa and other places. But since November, Mr. Feng's company's delivery has often increased to six thousand or seven thousand daily.

Under the pressure of the market, more and more traditional manufacturing industries are involved in e-commerce. "Made in Dongguan" has ushered in.

。

Mr. Feng began to contact e-commerce last year, which saved his clothing factory.

Previously, his factory specializes in foreign orders and is on the verge of bankruptcy because of market reasons.

After opening flagship stores on several B2C websites, his factory was revitalized. Compared with the OEM and domestic sales channels, Mr Fung found that e-commerce costs lower, profits are higher, and profits can reach about 80%.

Since the beginning of this year, a large number of billions of sales outlets have springing up, many cross-border e-commerce service providers have come to the ground, many towns have established relevant parks, and personnel training, logistics clearance, financial payment and other ecological chains have gradually improved.

"It can be said that this year's cross-border electricity supplier in Dongguan ushered in a leap or even blowout stage."

City cross border office responsible person said.

Insiders said that the giant beachhead, O2O, mobile e-commerce broke out, cross-border electricity providers rush ahead, the rise of Internet finance, industrial parks everywhere, electricity providers

Prevalence, it can be said that the electricity supplier economy has become an indispensable driving force for Dongguan's economy.

"Machine substitution": liberating productive forces and solving "labor shortage"

In order to cope with the development bottleneck of labor cost increase and labor shortage, Dongguan began to implement the "machine replacement" plan this year. In 2016, it will strive to complete the 1000~1500 project of "machine substitution" for traditional industries and advantageous industries, and strive to promote more than half of the city's regulated enterprises to implement technical pformation projects, and promote the pformation of labor-intensive enterprises to technology intensive enterprises.

Puji pharmaceutical industry has been rooted in Dongguan for 10 years, and has developed into a larger pharmaceutical enterprise in Southern China district.

According to Zhang Yulin, chairman of the company, with the increasing labor costs and labor shortage in Dongguan, the cost of employment is increasing.

To this end, in the construction of the new factory area, they decided to use all the 6 production lines to replace the original manual with the imported robots from Germany.

According to the statistics of the factory, enterprises can save 2 or 3 million yuan of labor cost each year after the replacement of machines. At the same time, they can also reduce the artificial pollution and improve the quality of products.

Their enterprises will use the labor cost saved to invest in the research and development of new products.

Li Peigen, President of the Chinese Academy of engineering and former president of Huazhong University of Science and Technology, said: "Dongguan's" machine substitution "plan is ahead of the whole country, and will definitely lead to a new wave of Dongguan industrial revolution in the next few years.

Recruit talents: half a year, household population has increased by 8 times.

In order to solve the problem of the shortage of high-end talents and technical talents, in April this year, Dongguan integrated and adjusted the policy of entering the household. It can be called "the threshold of minimum household entry in Dongguan history".

It is reported that Dongguan talent entry into the new house for six months, the number of households in Dongguan increased by 8 times.

According to the relevant person in charge of the Municipal Bureau of human resources, "in the past, households were mobilized to move to households, and about 500 people a year. Now it is less than a year ago to enter families through family and conditional access, and the number of people entering the home is more than 4000."

In addition, according to Ningkang, deputy director of the Municipal Bureau of human resources, Dongguan has introduced three batches of 25 innovative and entrepreneurial talents from 2011 to the present, and has selected two batches of 15 innovative entrepreneurial research teams and 93 high-level talents; 27 27 outstanding technical professionals and highly skilled personnel have been granted special government allowances.

Prospect

2015: manufacturing can not be lost to further improve the level.

Ding Li, an economics professor at the Guangdong Academy of Social Sciences, said, "I do not fully agree with the formulation that Dongguan's manufacturing industry is" trapped ".

Although some enterprises in Dongguan may face some difficulties at present, the prospects for more enterprises are broad. The key lies in what strategies the enterprises adopt.

Ding Li believes that manufacturing can not be lost in Dongguan, and it has always been the result of market choice.

Looking forward to 2015, Professor Li Chuanzhi of the Department of economics of Dongguan University of Technology predicted that Dongguan's economic growth rate will be around 7%.

He pointed out that this is not the time to pursue rapid growth, but to improve the quality and level of the manufacturing industry on the basis of the original.

In this regard, he suggested that enterprises should be replaced by machines instead of manpower, and reasonable planning of production costs.

In 2015, Professor Jiang Lin, Professor of Finance and taxation at south of the Five Ridges College of Zhongshan University, suggested that Dongguan should create financial innovations with local characteristics, tap new industrial growth points, release private capital, and integrate the Internet with emerging industries, which will greatly alleviate the financing pressure of enterprises.

Pushing forward the new urbanization will also be the source of power for Dongguan's economic development in 2015.

"Let the new Dongguan have a sense of belonging and belonging to Dongguan, so that they can stimulate their consumption and investment in Dongguan."

Jiang Lin said that Dongguan's manufacturing industry is mainly based on new Dongguan people. It is urgent to stimulate the consumption power of these people and attract them to buy property in Dongguan and enhance the overall economic level.