Shopping Centers In The World Are Mostly Occupied By China.

The China Chain Store Association (CCFA), jointly with DDT China and other agencies, released 27 "2014 China shopping center and chain brand cooperation development report".

The report said that between 2014 and 2016, China accounted for 13 of the largest 20 shopping centers in the world, and the rest of the other cities included Istanbul, Moscow and Kuala Lumpur.

The shopping centres in Shanghai, Chengdu and Shenzhen are 3 million 300 thousand square meters, 3 million 200 thousand square meters and 2 million 600 thousand square meters, respectively. They are among the top three in the world.

The report and citing the forecast of China shopping center industry consultation center, from now to 2025, there will be 7000 shopping centers in China, and there will be more than 10000 shopping centers in mainland China.

Wu Ruiling, Deputy Secretary General of China Chain Store Association, said that online shopping has become an important channel for China's retail consumption. In 2014, under the impact of its and mobile sales, China's traditional department store industry was under great pressure, but the shopping mall still performed well.

In recent years, China's shopping centers have expanded rapidly.

The evolution of characteristics and the enhancement of demand provide a certain space for this.

Wu Ruiling said: "the investment and development of commercial real estate, as well as the evolution of consumer demand, have stimulated the rapid growth of shopping centers.

China's per capita income level has exceeded 6000 US dollars, higher income level has promoted consumption diversification, and experiential service consumption such as culture and entertainment has been rising.

It is said that with the development of urbanization and the change of residents' lifestyle, the upgrading of consumption demand will continue.

Because the shopping center is strong and inclusive, it can cover most of the indoor entertainment and catering facilities. Therefore, the flourishing development of shopping centers not only complies with the trend of diversified consumer demand, but also is the advantage of the shopping center at present relative to the electronic business platform.

Long Yongxiong, a leading partner in DDT's China consumer industry, believes that China's

Development investment will maintain rapid growth.

He said: "as China's real estate market development investment began to pick up, in 2013, China's shopping center investment totaled 8 trillion and 600 billion yuan, an increase of 19.8% over the same period last year.

As the central government's real estate policy regulation Chr (34) oasis Chr (34), commercial business space development and investment will remain high.

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Imagine that when you pass a store, you can receive intelligent message push that you may like merchandise. When you are ready to try clothes, you can check the fit of the clothes through the magic mirror; after entering the fitting room, you can call the goods through intelligent inventory management; when you are ready to pay, you only need to take out the mobile phone payment, and then leave the store with new purchases.

"We are not simply assembling some cool things," Stephens said. "We want to put these things together, and then the customers can say," yes, I feel that I find what I want. "

After finding the retail industry's lack of foresight, Stephens set up his own "retail prophet" consulting company.

Five years later, many of his prophecies have come true.

For example, Stephens has predicted that the big box model of retail industry will gradually disintegrate.

"The pformation of the entire retail market has shifted to the side of small and monopoly retailers. Of course, the Internet is gaining popularity and will continue to expand."

He said.

The end of the big box model has been quite obvious, but Stephens said that when he put forward this point in 2009, many observers scoffed at it.

Looking forward to the future, Stephens firmly believes that retail stores will be pformed into media branches.

As more and more consumers shop and shop online, it is increasingly difficult for physical retailers to directly assess their sales influence.

"We will view the store experience in the way of media experience and evaluate the interaction and attractiveness of these experiences based on the impression produced."

He said.

Stephens believes that retail stores can pform their products by displaying brand goods and charging them according to advertising rates.

Retailers will not only receive sales commission, but bear the role of propagandist, even if the end customers choose to shop through the Internet, retailers will also participate in the sales process.

Persuading consumers to shop in stores will no longer be promoted through coupons and traffic.

Although some predict that the retail industry will decline overall, Stephens remains optimistic about the industry.

"Software swallowing retail? I don't think so.

Software can beat ordinary market experience, "he said." therefore, retailers should enhance customer experience so that they can be more valuable.