The Development Road Of Chinese Cowboy Let Cowboy Original Brand Bloom The Fashion Light.

　　 Liu Zeming, general manager of ABLE JEANS, is committed to China's "cowboy".

　　 Jeans It first appeared in the western part of the United States in the middle of nineteenth Century. Since its birth, it has shown its extraordinary character with its unique personality and spirit. The western cowboy series of movies and TV shows are the fashion clothes for young people to compete. Today, it has become a unique symbol of modern people's pursuit of the latest fashion and personality, a way of life.

At present, there are not many high-end jeans in China. Because it needs rich connotation, including brand concept, style positioning, R & D capability, and the personality and value of the product itself. As the most prominent representative of local jeans brand, ABLE JEANS. With its unique product personality and clear market positioning, it has been occupying Highlands in China's local cattle trousers brand.

Liu Zeming, founder of ABLE JEANS

Mr. Liu Zeming, as the founder of ABLE JEANS brand, has been focusing on the exploration and development of the cowboy market for more than twenty years. Design R & D is committed to building China's original Cowboy brand. We hope to bring youthful feeling and unique personality to our customers. He believes that the Chinese cowboy market should be a wider and wider world from now to the future. As China's original local brand, ABLE JEANS has been very low-key and steadfast. But it is powerful and capable. Since its first store in 2007, it has been operating successfully for 8 years.

ABLE JEANS has been positioned as a high-end in the Chinese market since its foundation. brand In style, go back to the old and modern line. It is a modern way to show retro elements. The purpose is to let customers with different shapes and different ideas find their own products in ABLEJEANS so as to show their individual attitudes. ABLE JEANS's trousers not only want to give customers a feeling of eternal youth, but also experience a comfortable and natural attitude towards life. {page_break}

If we want to make progress, we can only learn continuously. At the same time, Liu Zeming managers are most concerned about their R & D and design and production capacity. Therefore, he has maintained long-term cooperation with some of the leading manufacturers in Europe and the United States. If we want to make progress, we must learn from others' strengths, and make up for what we are short of. We must admit it positively, and then we should conscientiously study and improve it. Water washing is the core of cowboy products. No good wash is not good for cowboy products. ABLE JEANS has a strong water washing R & D team and international advanced washing equipment, and Liu himself attaches great importance to training team's innovative consciousness in water washing. This is an advantage of ABLE JENS. Now more and more tide people love ABLE JEANS's washed jeans.

There are obvious differences in body shape between Chinese and European and American people. That is why Chinese and European and American people of the same height and weight will wear different clothes on the same dress. So, at this point, Chinese local brand cowboy. clothing A better understanding of the Chinese physique structure, including the characteristics of life. It is also the most comfortable product to design and produce the best fit for Chinese stature.

ABLE JEANS rarely uses celebrity endorsement in brand promotion. He pays much attention to customer experience. The products are young and fashionable, and are very comfortable to wear. These characteristics make ABLE JEANS's products very competitive, and brands do not rely solely on Star artists to highlight them. The version is the foothold of ABLE JEANS, and truly embodies the technology content in the research and development of the jeans version and washing process and fabric research and development.

General manager Liu Zeming believes that the definition of jeans has changed dramatically now. In the past, people's cognition of jeans was all about tooling styles. Nowadays, jeans that young people consider is a fashionable lifestyle. The design of jeans will surely be presented in a more street, more fashionable and more fashionable way, so that smaller customers can lead more customers to recognize the trend of jeans. And Jeans It is a very simple, very simple fashion which is very suitable for personal taste. ABLE JEANS's design inspiration comes from real life, and more from the participation of customers. Their design team constantly contacts and understands the consumption habits and patterns of consumer groups, and enhances interaction with customers, especially what kind of style and attitude they like after the 85 and 90's, and what kind of lifestyle and collocation methods they like to give ABLE JEANS a lot of development direction and efforts.

ABLE JEANS, led by Liu Chang, is an internationalized team of Chinese and Western teams, but these are not the most important ones. The most important thing is that ABLE JEANS is a team with international thinking and localization. Compared with the European and American markets, the Chinese cowboy market is still in its infancy, and there is still room for further development. And jeans increasingly represent a fashionable lifestyle. Now the 80's demand for jeans is more fashionable. While 90% of the jeans are more interested in the expression of self character, whether it's version, water washing, comfort or personality is very important. From the point of view of an age group every ten years, the angle of jeans has gradually changed from fabric, water to plate, from product to experience. People's existing cognition has regarded cowboy as an element of fashion trend, closely related to fashion, and a representative element of fashion and youth. Therefore, the Chinese cowboy market should be a wider and wider world from now to the future. Launch China's own brand Jeans Dress General manager Liu Zeming is full of confidence and will continue to walk steadily and steadily on the road of Chinese cowboy's dream.