Reasonable Commodity Display Can Play A Role In Enhancing The Color.

The purpose of the gift is to increase the added value of the product and improve the satisfaction of the consumers, so as to improve the turnover rate of the products.

Gifts are not casual accessories. They convey to consumers a gift through gifts.

Therefore, the display of gifts should be placed in the place where customers are the first and easiest to see.

1, gifts need to be placed on the main channel, where consumption is the easiest to see.

2, gifts need to be combined with POP.

Let consumers see the value and function of the gift (global brand network), so that the gift can learn to speak.

3, the gift should be stacked together with the merchandise, so that it can make the customer clear at once, avoid the trouble that salesperson needs to explain, and let the customer have an intuitive feeling.

4, maximize the display of gifts as far as possible: without affecting the line of sight and ensuring safety, the gift should try to stack the pile up as high as possible.

In today's highly competitive retail business

POP advertising between retailers and retailers has increasingly become an important means to promote sales performance.

The rational use of POP can not only replace the functions of promoters, reduce personnel costs, but also increase sales.

Therefore, the display of POP is also very important.

POP has five principles to meet in terminal display:

1, the principle of reunification: it means that POP must have a unified display and achieve a strong visual effect.

The same booth and store are not allowed to display two different contents of promotional information, product information and so on.

2, the principle of simplicity: the design of POP is preferably within 7 words.

3, symmetry principle: refers to POP whether it is horizontal hang, oblique hanging, hanging must meet the principle of symmetrical display, to achieve visual beauty.

4, the maximization principle: refers to the POP as far as possible the largest range of display, to achieve visual impact.

POP is the most used on the booth and top.

5, the difference principle: POP must be distinguished from the surrounding booth, and the color should be distinguished.

No matter how good the product is,

They all need to be sold out. Therefore, the performance of personnel at the terminal is also a category of terminal display and image display. It represents the image of the enterprise and is the most important factor in the promotion of the terminal.

The contents of the staff situation include: Hospitality attitude, professional quality, personnel quality and conversation style, ability to observe and observe and adapt to circumstances, personnel's business level and practical knowledge, business skills, knowledge of the enterprise and product knowledge, understanding of industry and competitive brand, and distinction between competitive brand personnel and so on.

Terminal display is very simple, but repeated one hundred simple things, it will become very simple.

Therefore, if we want to do well in terminal display, we must first establish a correct view of display science, and carry out maintenance, improvement and Optimization in late stage display.

Do terminal, spell details, who is perfect in detail, who is the winner!