Chen Dapeng: The Core Of Garment Industry Development Is To Look At Innovation From The Nature.

In the new international market pattern, China's textile and garment industry is upgrading from traditional dominant industries to new manufacturing services, fashion industries and strategic emerging industries.

In the era of great change, the state regards innovation drive as the most important driving force for the next development of manufacturing industry.

How should industries and enterprises correctly view innovation? What kind of innovative ideas should be set up?

"Recently, I have been thinking about a problem, China.

After more than 30 years of rapid development, it has entered a new era of comprehensive adjustment, pformation and upgrading.

At present, the state regards innovation drive as the most important driving force for the next development of manufacturing industry.

So, how should the industry and enterprises correctly view innovation? What kind of innovative ideas should be set up? "Chen Dapeng said, as a very market-oriented industry, the garment industry has been developing continuously in the past 30 years, and some entrepreneurs have a lot of innovative ideas.

But it must be seen objectively that it may be because of some formalized and superficial innovations that lead to the difficulties of some enterprises at present.

In the new period of adjustment, innovation is very important in the face of changes in demand and market, but we need to think rationally about the essence of innovation.

The clothing industry is dominated by small and medium-sized enterprises, and "small businesses are professionals and big enterprises are platforms". Every enterprise should clearly understand its position in the entire industrial chain, do special work and do fine work, and implement every link of innovation to provide consumers with the best cost-effective products and services.

Chen Dapeng said: "I deeply appreciated the participation of Sino French fashion entrepreneurs in the 2014 China France fashion summit.

The president of Hermes talked about the family's pursuit of high quality products and artisans' spirit, and the attitude towards products like artworks. The president of Agn s B mainly talked about product development and consumer research, especially the analysis and grip of different countries in the international market.

These are world-class enterprises, and are truly innovative brands. They do not regard innovation as a slogan, but they are innovating every step of development and upgrading.

Their innovation is based on the nature of business, industry and business principles, based on consumer demand and market changes.

At present,

In the change, the consumption mode is changing, the market structure is changing; the enterprise development is from the shortage to the homogeneity surplus, from the scale to the multi-level, the diversification and the individualization; the channel expansion also develops from the single agent to the direct, trusteeship and e-commerce.

Many enterprises now encounter difficulties and problems because they fail to adapt to and keep pace with changes in the environment.

In the course of the rapid development of the past, some enterprises are addicted to impetuous formalization.

Some even deviate from the essence of enterprises and industries.

For example, some enterprises continue to open stores and expand rapidly in order to practice the concept of "channel is king". There is no rational analysis of market and consumption, nor a complete system to support them.

Entrepreneurs pay more attention to terminal development, do well with shopping malls, and not attach much importance to upstream fiber enterprises, fabric enterprises and manufacturing enterprises.

Behind the rapid development of some enterprises, there is a rapid reaction supply chain system supporting many excellent enterprises including fiber, fabric, design and research, manufacturing, warehousing and logistics.

At present, China's best fabric enterprises and garment processing enterprises are serving some international brands, but they have not attracted enough attention from domestic brands.

It is not enough for Chinese clothing brands to build industrial chain system and supply chain system.

Chen Dapeng said that in the current period of economic pformation and industrial change, we should take all the innovations from the perspective of the nature and attributes of industry and industry, because innovation is pragmatic.

It is gratifying to note that in recent years, a group of enterprises that are able to meet challenges, actively adjust, focus on the main industry and products, and be practical and innovative, have been in the forefront of the industry. These enterprises are leading the next step of innovation and development of the industry, and they will be the mainstay of the future development of the industry.

For pragmatic innovation, Chai Fangjun, chairman and general manager of Shanghai day fashion Polytron Technologies Inc, said that the introduction of information technology is an important means of pragmatic innovation and building the core competitive edge of enterprises.

In the era of industrial 4, the efficiency and success rate of product development have been greatly improved since the internal data was digitalized. Enterprises have fully adapted to the requirements of short delivery and fast fashion, and gradually completed the magnificent turn from manufacturing to manufacturing services.