Store Marketing: The State Of Shopping Guide

Customers who enter the store do not mean that they will buy things. Maybe only 100 customers have only a few customers to buy things, and a good brand turnover rate may be 20%, 30% or even 50%. Poor brands may have a turnover rate of around 10%, or even less.

If shops carry out meticulous management and refinement Marketing The turnover rate can also be improved. The same shop, the same product. Shopping guide Different, its sales will change very much. Some shopping guides will sell, some shopping guides will not sell, and sometimes even very different. Some people's performance is equivalent to a few people, and even a person has done more than half of the store's performance.

So, Turnover rate It is related to the level of service and the sales skills of shopping guide. Therefore, we must find ways to train sales skills. In all sales techniques, the most important skill is to be positive and enthusiastic, so that customers can not be stressed.

Sometimes, even if a customer buys something in a store, the sales performance of the shop is not much, because many customers may not buy too much money. Suppose 10 people, each person bought 100 yuan, the day's performance is 1000 yuan, but if everyone bought 1000 yuan of things is 10 thousand. Therefore, how to increase the turnover is also something we should consider.

There used to be a brand owner who has been a brand for five or six years. So far, the number of goods sold in his shop is up to 17. Another brand of women's clothing is even more powerful. One customer bought 57 clothes at one time in his shop. Of course, this probability is relatively small, we should consider how to increase the transaction volume of a single product.

In short, the daily sales volume of a store is equal to the volume before the store, the entry rate, the turnover rate and the turnover volume. These four indexes can be used to diagnose the shops. Do you have any problems to see?

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Fashion styles should be concise and simple. Clothing should be tight and moderate, not suitable for wearing too tight clothes. The length of trousers should be slightly longer. Shoes and socks are best colored with clothes. It is advisable to wear dark colored suits with the same color. Women should not wear dresses.

Try to minimize the exposed parts and wear long sleeved shirts. Trousers and long sleeved collar shirts are more suitable. Ladies should make some ornament or pleats on their chest. Pleated skirts and trumpet skirts are also more appropriate.

Clothes that are not suitable for wearing cornice style shoulder sleeves should be chosen with a gentle shoulder style garment and a V type collar, so that the shoulders can be narrow and narrow shoulders. Women with shoulder shoulders can choose all shoulder pads to increase the height and width of shoulders. Tight suits and cornice style sleeves are ideal designs.

Wearing a T-shirt with chest wrinkles, a pocket on the chest, or a short coat with a bow tie T-shirt will help to enhance the charm of women.

Shoulder wide clothing should be selected for shoulder width and waist size. Do not wear tight pants, the clothes should be slightly wider and softer. When walking, the clothes will naturally form pleat, twists and turns, and produce a certain sense of elegance.

You can choose clothes with shorter tops and longer trousers. For those with a thicker leg, they should wear the same deep dark straight trousers and straight straight skirts. They should not wear tight pants or too short skirts. This looks shorter.