Build High Popularity Women's Clothing Shop Skills

Effective and successful display of brand merchandise is the most direct advertising impact and image effect faced by consumers. So remember, good display can help you create super high popularity shops.

Shop display must have a sense of rhythm: do not divide the color system too rigid, the left side of the store is cool, the right side is warm color too inharmonious, and should have a sense of rhythm, just like music.

Color matching principle: the same color matching, the same color of the women's clothing will give people a very comfortable feeling, the grade will be improved, but do not put the same style, the same length of the clothes together, so as not to make people feel like a warehouse; contrast color matching, that is to say with cold coloring to foil warm colors, such as: use green women's clothing to set off the red women's clothing, with blue women's clothing to foil yellow women's clothing, placed on a pole, can not let cool colors and warm colors each account for 50%, preferably 3:7 ratio is more appropriate.

Reasonable use of living areas: the so-called living area, then facing the area where the direction of pedestrian flow is the easiest to see, otherwise it is dead zone.

We should put our main women's clothing in the living area and put the secondary ones in a secondary position.

Put it in the dead zone, so that sales can be greatly improved.

To master: some businessmen think that models are easier to enhance the display effect. Many models will be stacked in their stores. In fact, it will have the opposite effect. The so-called "rare things are expensive". Too many models will make customers feel overwhelmed, and wear the best styles on models.

The time should be in place: first, you need to know who is the person who comes to buy clothes everyday. Children of different ages will choose when to visit you.

Shop, master this rule, so that women's clothing can be properly distributed.

For example, people on Monday, two or three and fourth are usually "high income" mothers, so that you can put several fashionable, expensive, unique styles of women's clothing in the living area or on the model.

On Friday afternoon, Saturday and Sunday, the crowd is more popular, and ordinary and low priced women's clothing can be hung on live areas and models.

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Generally speaking, the brand added value and gold content of clothing enterprises are an important part of corporate culture, and to a certain extent, brand image represents the connotation of enterprise culture.

For enterprises, brand culture is closely related to its popularity, and it is also closely related to the economic benefits of enterprises.

In the process of development, China's clothing chain enterprises have gradually realized the importance of shaping brand culture. Many enterprises are actively creating the overall atmosphere of corporate culture and creating a core, corporate culture style of internationalization, nationalization and fashion.

The competition in the clothing market is becoming more and more diversified, the market focus is pferring to the buyer, and the enterprises are adjusting their operation ideas.

If clothing enterprises want to expand their development space, they need to follow the trend of market development and shift their focus from "how to make goods" to "how to provide suitable products for the market".

Clothing enterprises must know how to more flexibly and deeply grasp the market trend and the demand of the target consumers, so as to predict the trend of the fashion, to develop new products and to organize the operation of the enterprises, so as to gain higher market support rate, and ultimately to increase sales and increase profits.

Observation of clothing enterprises generally has three perspectives: external (consumer market), internal (business management) and convergence (channel management). The three values will help to build a complete and integrated platform for clothing brand.

From the point of view of macro market stability, the three parties are "cooperation" and "coordination and unification".

In this case, the awareness of win-win will be enhanced, especially in the sense of win-win development.

Through a certain channel, effective publicity and promotion can promote three aspects of consensus among the market, channels and enterprises. In addition, under the premise of ensuring the quality of products, garment enterprises need to shape the concept of brand culture, whose core content is the overall image of corporate culture, including the concept of enterprise development, cultural concept system, visual communication system and product development system.

This is also the cornerstone of stabilizing the market and developing the brand.