Successful Site Selection Four Strategy To Help You Open Shop Smoothly

In fact, it is the same for opening a store. For any businessman, careful and careful market analysis is essential.

This is because stores often sell a particular brand or aim at a particular class of consumers. Once the analysis fails, stores will face a drying up of customers, and they will also face the danger of "one move is careless and the whole market is lost."

Therefore, the first step of successful opening is to make a good job of market analysis and take advantage of the rapid development of China's two or three line market.

For example, we should identify and understand the common situations that we and other peers will encounter. Then we must go deep into the market situation and find out our own unique situations.

Only after a detailed investigation and analysis of these problems can we move on to the next step.

Another example

There are singing and dancing on the stage. Not everyone is the protagonist. Some people can only play the supporting role.

Why? Because each of them has different strengths and different strength, so they can only play their role in the stage.

Similarly, a founder must find his or her own role according to his strength, otherwise he will be driven out of the market without mercy.

Role positioning can be as follows: market leader, market challenger, market followers and market vacancy.

After market positioning, it is possible to successfully enter the next step of analysis and operation.

Of course, in the selection and distribution of products, there must be a distinction between primary and secondary, and it can not be swept away by the supporting role of some products. Safflower also needs green leaves.

Be sure to choose "right".

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Generally speaking, the scope of sales activities of stores usually has certain geographical boundaries, that is, relatively stable business circles.

Due to the differences in commodities, pportation, location and scale of operation, there are great differences in the size of business circle and the form of business circle.

Selecting business circles is the basis for reasonable location of new stores. It not only helps formulate business strategies, but also helps to formulate market development strategies.

Successful use of business strategy can be achieved.

Lay a solid foundation, improve the image of the store, create and promote the specific needs of customers, and establish a mutually reliable relationship with customers.

Of course, using the resources of the business circle to make the business to the customer's heart and let them be willing to become a repeat customer is the fundamental reason for the strategy of the store business circle.

When analyzing the business district and investigating the competition stores, the founder of any store must thoroughly analyze the negative effects of their shops and the nearby shops because of the same commodity content function and the close relationship between them, or to increase the attractiveness of the region through mutual cooperation.

Clothing is also the same in terms of product functions, but not in terms of added value.

In this way, we can take countermeasures after we find out the situation of the competition shop.

Generally speaking, when exploring the competition situation, we should thoroughly visit the basic factors such as the business area, the type of goods, the number of employees and the hospitality skills, and then find out their advantages and disadvantages through comparison.

For symbiotic shops, we should see if we can further develop new demand goods.