The "Gold" Display Skills Of Clothing Stores

I. significance of display

1, manufacturing stores magnetic

2, increase sales (final purpose)

Two, shop display

1. Store planning

(1) calculation of SKC: around the structure of store planning, according to SKC, how many pieces of inventory should be analyzed?

A, number of SKC displayed in the store

A rack: 8 x 9SKC=72SKC

B hang: 10 x 2SKC=20SKC

C image board 2 x 2SKC=4 SKC

D model 6 x 2SKC=12 parts

B, total number of display in store

A, side hangers: 72SKC * 2 =144 pieces.

B, point hanging: 20SKC x 3 =60 parts.

C, image board: 4SKC x 1 pieces =4.

D, model: 6 x 2SKC=12 parts.

C, total number of display items in store: 144 pieces +60, +4, +12, =209.

Quantity of warehouse stock

1-2 times the number of stores displayed:

209 pieces x 2=418

D, the total number of stores is equal to the total sum of goods and stock in the store.

209 pieces of +418 =627.

(2) the trend of passenger flow: establishing our golden exhibition area according to the trend of passenger flow.

2, the principles of display:

(1) the principle of Harmony: (mainly refers to the harmony between walls) how can we achieve harmony?

A, goods and goods - the style between the goods should be coordinated and harmonious from color, style and fabric.

B, goods and accessories - models should be matched with the colors and styles of the accessories.

C, color - the color of goods and goods, goods and accessories are coordinated (as shown);

D, publicity materials and goods - when the season's goods are matched with the corresponding publicity materials, the same should be accompanied with the corresponding promotional materials.

(2) the principle of balance: to conform to the psychological orientation of human beings, to guide the extension of visual perception, and to maintain stability and continuity.

Symmetrical, the same weight on both sides; asymmetrical, the middle part of the two part is more attractive than the other.

A, the number of Pendants - the number of hangers for each boom should be unified so as to achieve a balance. At the same time, the distance between each piece of clothing is 3 centimeters in summer clothing and 5 centimeters in winter clothing.

Generally speaking, a 1. meter cross bar can be linked to 18 pieces of summer clothing and 12 pieces of winter clothes are more reasonable.

(3) the principle of unification: first, the whole store should be looked like a whole.

Give people a sense of entirety.

For example,

A and POP posters are unified. If it is a display of winter clothing, then our POP poster will be replaced by a winter dress instead of half of the autumn dress and half the winter POP posters.

B, coat hanger unified - upper and lower clothing should be unified coat hanger, do not appear confused use.

C, the height of stacking - the number of goods between the same level should reach a uniform height.

(4) the principle of echoing: internal and external echoes, echoes from top to bottom, echoes from right to left and color echoes.

Inside and outside: goods in display windows and goods displayed inside.

Up and down: the color and style of bags and other decorations displayed on the laminates should be consistent with the clothes displayed below.

Left and right: Dot Hanging and side side hanger display style and color.

(5)

The main color dominates the auxiliary color.

3, display skills

(1) tidiness: keep the store clean and tidy; pay attention to every detail and drop doctrine.

(2) temperature difference: adjust the display according to the change of temperature.

(3) convenience: placing customers should be the principle of convenience. Only in this way can customers have a stronger desire to trial.

(4) freshness: the display within a week varies according to different customer levels, and the display is timely adjusted according to sales changes.

(5) the sense of fullness: attracting customers with a rich product structure and making customers feel that we have goods that we can never see.

(6) a variety of colors: one color, a variety of styles, "all kinds of colors", using window model as a whole, the effect will be very good, because it can show a momentum.

4. Display under special circumstances

(1)

In a week, display the new and golden areas in the display window, so as to match the windows and stores, see the feedback of sales information, and adjust the display in time.

(2) three break time (broken code, broken color, broken money) - we can display a large number of funds to achieve a balanced sale.

If there are only one or two sales, what should I do?

(3) holidays and holidays, because of the larger flow of people, the space of main passageways and auxiliary passageways can be adjusted appropriately. At the same time, we should adjust the display and display the goods of uniform and uniform colors. The products should be rich and large in quantity, and the festival atmosphere should be built with props.

(4) weather change. If the weather changes from summer to autumn, it will become cold at first. First, it is recommended in the window, and the long sleeves and sweaters are displayed in the store area.

(5) promotion time period - focus on display promotional items, promotional materials (POP, posters) to echo our sales promotion, if there is a gift, we should also do a good job in the display; immediately after the sales promotion, adjust the display.

(6) display of special stores

1. attract people by price and divide the exhibition area by price.

It is divided into 50 yuan, 100 yuan, 150 yuan, etc.

2., we constantly replenish the new products to keep the freshness of the products in special stores.

Some people will ask, where can a new store be replenished with new models? Where do we say the new models come from? For example, there are only one or two pieces left in our season products. Such styles can be quickly placed in the sale category.

3. make full use of POP, posters and other promotional materials in the store to create a lively atmosphere of special stores.

4. ensure the fullness of our store's products.

In short, according to the actual areas, local consumption preferences are different, and timely adjustments are made.

5, goods management

(1) dynamic management: quick repurchase and accurate homing.

(2) the main thrust of key commodities: unconditional love for any product.

Three. Display of models

1. the role of facade Models display:

(1) display goods: let customers know our goods information in the fastest way.

(2) fashion delivery: fashion information pmission;

(3) attracting customers: attracting customers to shop because of the display of our window products.

Highlights of 2.Models display:

(1) Model displays seasonal commodities, popular commodities, main products, and inexpensive promotional products, according to holidays and climate.

(2) the display of Model should be matched with ornaments, and must be coordinated with the surrounding environment.

The overall effect is beautiful, novel and full of personality.

(3) to keep the Mode light enough and shine on the model clothes, the light source is strong.

The way to display 3.Models

(1) a Models also displays the main push, and echoes the goods on the adjacent shelves to increase the color of the samples.

(2) the two or three Models should display momentum, all kinds of colors, and the two sides should echo the middle one.

Ten steps to display:

1. familiarity with goods

2. familiarity with display guidelines

3., display and display key areas.

4. check shelf rationality

5. division of major categories of goods

6. color system area

7. distribution accessories

8. display of central islands and models

9. window display

10. check the overall coordination of stores.