CCTV Micro Film International Dress Channel Starts New Media To Create Chinese Clothing Dream

　　 CCTV wants to create Chinese clothing dream

Overflowing with APEC China Clothes & Accessories The launching ceremony of "CCTV micro film international dress channel" and the launching ceremony of "golden scissors" series of micro films were held in the lecture hall of Beijing Institute Of Fashion Technology. Yang Caiwang, chief editor of CCTV micro film channel, director of the investment planning brand development committee of the Ministry of Commerce, vice chairman of the central new video group project, CEO Wang, director of the CCTV micro film channel, and leader from the national garment enterprises and brand, and vice chairman of the central new film group's big project director, Yang Caiwang. Designer Let's talk together and look forward to the magnificent vision of the future development of the industry.

Taking advantage of the broad platform, vast resources and interoperability of new media, we will comprehensively interpret and display the spirit of dress culture, costumes and costumes, and spread Chinese clothing culture with a series of micro films or network dramas. brand It is the first time at home and abroad.

The 2014 APEC conference once again raised the Chinese style of clothing. The organizer of the event, Yang Caiwang, editor in chief of the central new film micro channel and CCTV micro film channel, told reporters that costumes can run through the history of Chinese civilization over the past five thousand years. fashion Chapter. In order to carry forward the Chinese dress culture spirit, spread the costumes culture story, and realize the creative dream of Chinese designers, and create a splendid international dress exchange platform, we have decided to set up the only professional channel to spread the dress culture in the form of micro film in China. And immediately start the "golden scissors" series of micro film shooting program. According to the characteristics and style of the brand clothing enterprises and designers, "golden scissors" will tell their little known entrepreneurship and inspirational stories and the soul demands of the work itself, so as to promote the creation concept and value of clothing brands and designers, and inherit the purpose of Chinese clothing culture and civilization.

The experts in the digital apparel industry and famous fashion designers have great expectations for the establishment of the CCTV micro film international channel. The establishment of the channel coincides with the great transformation of China's garment industry. The two sides will conform to the trend of the times, share resources and platforms, and present the cultural spirit and brand story of Chinese costumes to consumers at home and abroad in a more vivid and brilliant way.

Most of all Apparel industry It is heartening to note that the launching ceremony also announced a major project of "new normal cultural creativity week": after the Spring Festival of 2015, CCTV micro film international dress channel will be a strong force to promote China's fashion and creative industry with the new international art organization group. It is based on the "new normal" as the keynote to jointly create a landmark project for the commanding heights of Beijing's fashion and creative industries. "The new normal cultural and creative week", from the new normal of culture, art, fashion, music, film and television and other new fields covered by the creative field, to open up the blood of finance, commerce and macro economy, and promote the public's lifestyle to make subversive changes with the mode of "parity, high quality and customization". Feel