Where Is China'S Fur Industry Going?

According to the latest data released by the International Telecommunication Union (ITU), there are more than 3 billion internet users worldwide, accounting for 40% of the world's total population. 5 years ago, the world's Internet users were only 2 billion, and today, 40% of the world's population is using the Internet. The quarterly monitoring report on the Internet market in the first quarter of 2014 shows that the number of Internet users reached 671 million in the first quarter of 2014, representing an increase of 13% over the first quarter of 2013. It can be seen that the Internet has become an indispensable part of everyone's life and work.

Of course, the Internet is also constantly changing, from the previous consumption Internet to the next ten years of industrial Internet, this is a qualitative leap. As a fur man, how can we catch up with the high-speed Internet development of the industry and Internet? How can we get the traditional fur industry out of the tight encirclement? How to optimize the entire industry chain of fur industry? The author will discuss the Chinese fur industry's Internet industry from a theoretical point of view.

On the contrary, the fur industry, which has a long tradition of history, does not follow the growth with the explosive transformation of the Internet age. This is certainly closely related to the characteristics of the fur industry itself: the value of single product is high, the awareness of branding is weak, and the propaganda and promotion efforts are not enough. All these factors restrict the fur industry's great progress in the consumption Internet. The consumption Internet simply refers to 2C, which affects the life of consumers, optimizes the efficiency of production, but has limited influence on the form of industry. It only optimizes the time and efficiency of finding personal entries, supports more users with lower cost, optimizes resources and efficiency, but the traditional business mode has not changed in essence.

If the consumption Internet is not the fur industry reform The road, then the industry internet that will dominate the entire Internet world, is the starting point for fur industry to really take off. As an industry with deep and huge scale, the advent of the Internet age has enabled more traditional industries to actively organize, transform and develop. "The next ten years will be the ten year of the industrial Internet". Tian Shuoning, chairman of broadband capital, said that the consumption Internet has reached the peak. The pattern has been set, and it is difficult to be leveraged. The industrial Internet will be a larger and more gold intensive market than the consumption Internet. It will also be the most fundamental force for Internet transformation.

With the entry of capital, the cloud data and the popularity and maturity of intelligent terminals, the industrial Internet has become a stronger and higher gold content Internet transformation operation than the consumption Internet. What is the industrial Internet? This is a new term for the traditional fur industry. First of all, let's explain this definition: the consumption Internet is 2C, providing services such as clothing, food, housing, transportation and so on, such as drop taxi, settlement, nail massage O2O and so on, all belong to the category of consumer Internet. The industrial Internet is the form of 2B, which makes the industry develop more efficiently around the links of production, transaction, circulation, financing and communication.

industry Internet The technological structure will bring fundamental changes to the structure and business mode of fur enterprises. Fur enterprises will also develop towards platform, small and enterprise, which will be more in line with the characteristics of fur enterprises and make them more closely coordinated. With the popularity of platform entrepreneurship, entrepreneurial enterprises will become an important entity, and production links will be deconstructed to achieve new convergence at a high level. Fur enterprises will connect people, services and information and data in the future. We can achieve productivity and resource reconfiguration on the platform, and we will share more industry resources through this mode.

Each future Fur business The internal production links will be developed to specialization and miniaturization, and the industrial Internet will provide production tools, raw materials and technology. Reduce business threshold, promote specialization and miniaturization of producers, promote platform entrepreneurship and break the original value chain. The industrial Internet has the ability of real-time triggering, and it will also stimulate the needs of the platform entrepreneurs, and guide enterprises to get services to the platform. The capability of timely and rapid transformation will become the core power of the industrial Internet. At the same time, it will standardize and implement all kinds of standards in the industry, and integrate and standardize the standardization and personalization of the service modes effectively.

The real construction of such a system and business mode is complex and cumbersome, and based on data assets, that is, the need for improved data market and data realisation. We also need to provide a complete credit evaluation system for service providers, consumers and platforms. The industrial Internet era will have a strong impact on the business models of various industries. We need better management ability, stronger sense of responsibility, and need the innovation of incentive mechanism reform and management concept and system.

Traditional businesses and consumers are trying new things, but the cost of the former is far greater than that of the latter. So 2C business can break out overnight, while 2B is destined to grow steadily. Different from the pattern of consuming Internet winners, there will be more tycoons in the industrial Internet. China's fur industry is now facing various problems such as environmental protection, overcapacity and single links. We need to build a new innovation system through thinking reform, innovation practice, service support, credit remolding and so on, so as to meet the new opportunities.