Weaving Children'S Clothing Enterprises With Electronic Business Platform To Break The Bottleneck Of Sales

Recently,

In the e-commerce industry garden, the packing boxes at the front door of the shop are piled up. Some of the staff are busy receiving online customers. Some are busy packing the express.

Nowadays, the seeds of "electric business" have quietly sprouted in this town in the north of Zhejiang Province.

"Business to market" is tradition

Seeking pformation has opened up a new situation that is within reach.

As for the weaving industry with children's clothing industry as the leading industry, the Internet is quietly changing the marketing mode here. More and more traditional children's clothing enterprises are developing new vitality through the Internet.

Touch net to welcome business opportunities

Dozens of Internet salesmen can sell tens of millions of dollars a year in front of computers.

This is not a myth, but a real children's clothing business in Zhili.

From the lowest threshold to the "husband and wife shop" and then to the factory, it is the industrial ecology of the children's clothing industry in the past decades. Although it has the reputation of "Chinese children's wear town", the economy of the children's clothing, which starts with "light, small and scattered", occupies a large market layout. At the same time, low level of industry, lack of innovation, lack of planning guidance, slow pformation and upgrading and other problems also gradually appear, leading to a decline in offline sales, and children's clothing enterprises need to be pformed.

Zhou Zhisheng is "ten points companion" in weaving.

The founder of the brand, the company's own design and production of children's clothing not only sells well on the Internet, but also goes out of the country and sells to more than ten countries such as Britain, the United States and South Korea.

In just four years, annual sales increased from about 2000000 yuan to about 60000000 yuan.

Speaking of the successful experience of enterprises, Zhou Zhisheng said that it was electronic commerce that helped him a lot.

In early 2010, Zhou Zhisheng, who runs children's clothing processing business, set up his own e-commerce team and began selling children's underwear on the Internet. Unexpectedly, the turnover of the company exceeded 2 million yuan in half a year.

A year later, the company's Tmall flagship store went on line, creating a turnover of 2 million 600 thousand yuan in that year. In just over three years, the company's e-commerce team set a new high of 48 million yuan annual turnover.

Now, Zhou Zhisheng's children's clothing has been recognized and welcomed by customers on the Internet. There are nearly sixty thousand people's daily visits in the online shop, with an average daily turnover of seventy thousand sets, which ranks among the top 30 of Tmall children's clothing sales.

On the network platform, Zhou Zhisheng climbed again to the peak of his career.

In fact, this is only a wonderful epitome of the Internet in Zhili children's wear.

"Weaving children's clothing industry is seeking a new development format, through online and offline synchronized sales, to achieve two legs to walk."

According to the relevant person in charge of children's clothing industry in Zhili Town, there are more than 3200 children's clothing enterprises involved in e-commerce.

In 2014, the traffic volume of the children's clothing business reached 4 billion yuan, of which 3 billion yuan was traded on the Alibaba industrial belt, ranking the first in the same industry belt in the country. The total amount of online pactions has accounted for 10.53% of the total volume of children's clothing industry.

A large number of outstanding children's clothing business enterprises such as "Na bear bear", "cloth dress grass man" and "thousand little bear" are among the top 100 children's wear sales in Tmall.

Platform for development

Near the time of work, "bear bear Nan Nan" studio "heat" does not diminished.

Two huge packages in the warehouse are waiting to be delivered. The handsome models in the office are still trying on the new season's clothing styles.

This is a scene seen by reporters in the e-commerce Industrial Park on the third floor of the new children's clothing city in Zhili town.

The total area of the industrial park is 58 thousand square meters, with a planned investment of 30 million yuan.

At present, there are 130 brands of children's wear brands, small and medium-sized B2B, B2C, C2C children's clothing enterprises, Internet business teams and other business enterprises.

With the help of the electronic business platform, breaking the bottleneck of sales is also the most valued by many businesses.

In addition to providing business office, product display, warehousing and logistics, talent training, technical exchange, venture financing and other supporting services for various e-commerce enterprises, the industrial park will provide free open classes for Taobao, Tmall shop owners and operators to assist the pformation and upgrading of small and medium-sized children's clothing enterprises.

Also located on the third floor of children's wear city, there is a children's clothing design center with a total construction area of more than 9000 square meters, and the decoration is coming to an end.

It is reported that after the completion of the project, 10 to 20 companies will be introduced into the state-level children's wear design center, and will become the practice base for children's clothing design in many universities in China.

"This is a big step in the pformation of weaving children's clothing enterprises, no longer satisfied with the meagre processing profit, focusing on the two ends of the smile curve, making weaving weaving into real weaving creation."

According to the person in charge of children's clothing industry in Zhili Town, at present, the children's wear design center has carried out relevant cooperation with 8 institutions of higher learning such as The China Academy of Art, and 8 units such as Guangzhou nature children's Wear Design Co., Ltd. have also applied for settlement.

The design center's entry enterprises have provided more than 1500 training services, information and other extended public services for local enterprises in Zhili, with thousands of services such as product design, sample design and so on.