Buying Shop: A Way Of Life Combined With Leisure Art

In the Italy brand buyer shop 10 Corso Como, you can read and see the exhibition quietly, and you can find "good heart" in the dazzling ornaments. You can sit down and have a cup of coffee when you are tired.

In addition, the old Hongkong buyer's shop, which sells fashionable clothes, has a new coffee shop in the shop; hi department store has excellent products.

Home, food and coffee are all the same. It is a genuine department store. The main business of cross border operators is bookstores. Besides, it also deals in exhibitions, clothing, boutique and coffee shops.

Seeking close to life and satisfying leisure needs is one aspect of cross-border operation of these shops. On the other hand, it is to excavate the maximum consumption ability of customers.

If you can't sell clothes, you may buy a cup of coffee. You can buy a book if you don't sell it.

It is better to have strength and many aspects to go along side by side.

Therefore, the buyer shop will diversify its business and take different lifestyles as its theme, taking into account clothing, restaurants, bars, bookstores, art exhibitions, living homes and so on.

Are most of the buyers' stores in mind?

Inside, yes, but there will still be some. "

It's in the street lane.

Shop owners use their fashionable eyes to purchase goods, and then put them in a good sense of design. Well, this becomes a "buyer shop", but such a boss should have some professional knowledge.

Besides, why do so many buyers shop in shopping centres? Because they can increase popularity.

Compared to brand stores, buyers are easier to get customers into.

Unlike a brand that follows the line of knowing, knowing, buying, and being loyal, it takes several steps to buy a brand product in a store, and there are many brands of goods available for comparison in the buyer's shop, and there is also a touch of fashion.

Maybe it's "no shopping or shopping."

It is not difficult to explain that the shopping center will introduce less famous buyer shops as uniforms, H&M, ZARA, cinemas, PARKnSHOP and Taste.

According to the relevant data of the Research Report on Chinese buyer shops released by China commercial real estate research center in RET last year, 2/3 (67%) of the buyer's store brands have set up e-commerce platforms, while the remaining 1/3 (33%) even though there are no related products for the time being, more than half of the brands are building online shopping centers in September.

The online and offline e-commerce mode reduces the physical operating cost of the buyer's shop, and is conducive to the promotion of all channels.

In addition, the proportion of online and offline sales is: the online sale of the buyer's shop reaches 10% of the total turnover, while the offline sales account for 90%, and the O2O mode has gradually emerged, but there is still room for improvement.

However, under the situation that the "experience economy" becomes more and more intense under the online channel, the Internet of the buyer's shop should be closer to the two aspects of offline diversion (information presentation, brand presentation), member management (maintaining old customers: points, discounts, attracting new fans: social media activities, and two-dimensional code interaction), instead of simply using the Internet as another convenient and fast selling channel.

Finally, summarize: the lifestyle of a buyer's shop is feel.