Who Will Break The B2C Cross-Border Electricity Supplier?
During the double 11 period last year, a total of 217 countries and regions in the world completed online pactions on the Alibaba platform, such as the US retailer Costco's flagship store in Tmall international, which once detonated the strong demand of mainland consumers for overseas food. However, Amazon and Alibaba and other business enterprises were promoting the "black Friday" in the US traditional retail industry, and also made people's impression of cross-border electricity providers enter the era of mass consumption from the early years of the Hai pan era.
In fact, from the overall scale, the protagonist of cross-border trade has always been B2B.
According to Analysys International Statistics, in the overall cross-border electricity supplier scale in 2013, exports accounted for 88.9%, up to 2 trillion and 400 billion, and 90.4% of these 2 trillion and 400 billion pactions belong to the B2B category.
But as Chinese demand for high-quality overseas goods, China's manufacturing of overseas emerging markets in Russia and Brazil and the continuous improvement of cross-border payment experience, cross-border B2C will usher in a new growth momentum this year after completing the first show in 2014.
For China's cross-border electricity supplier, which has just started in 2014, it has not yet formed a unique situation. Alibaba, Amazon China, Jingdong, Suning, and No. 1 store are all investing in cross-border e-commerce business.
According to the analysis, whether the platform mode or the self run mode, the construction of cross border logistics system will become the watershed of every enterprise's competition.
At present, no enterprise has the ability to establish a courier company to pport the goods to the whole world; no one can build a universal payment system, so that all payment forms can be used.
Therefore, in the process of cross-border electricity supplier development, social collaboration will become one of the trends.
In 2015, similar cooperation between Ali investment Singapore logistics and eBay hand in hand logistics service provider Wan Yi Tong is expected to be more frequent.
Singapore Post CEO Wolfgang Bayer said that about 7 years ago, 150 years ago, the volume of Singapore Post business began to decline, and the "straws" that the company seized at that time was to join the rising electricity supplier ecosphere, and began investing extensively in warehouses and logistics in the United States, Britain, Asia Pacific and other places to support cross-border electricity supplier trade.
It is revealed that 30% of Singapore Post's profits came from the electricity supplier in 2014, which is quite different from that of a few years ago.
To shorten
logistics
The distribution cycle and the construction of overseas warehouses will also take shape at the beginning of this year.
At present, Ali's rookie network is actively preparing for overseas positions.
This year,
Cross-border
The intellectualization of logistics will be further highlighted.
Big data
The guiding role of logistics will be more significant, such as rookie radar to double 11 commodity distribution has been effective.
In this regard, the leading Amazon and Alibaba in the field of cloud computing have the advantage of big data analysis, and eBay and other electricity providers are also following up the layout.
In addition, the opportunities for overseas consumer markets are also growing, such as Alipay's current overseas bus card service launched in Singapore, Thailand and Korea, paying for docking with many Korean tourist attractions, expanding cooperation with China payment to expand Southeast Asian and Japanese offline merchants, and similar cross-border consumption scenarios for Chinese tourists will be enriched this year.
Ma Yun said that globalization is not to build a factory in the local market, but to pplant the electricity supplier ecosystem to the local area, "let the local change because of your existence". The core of the cross-border electricity supplier is to create opportunities for the local, such as giving tax and employment to the region.
It can be seen that in the future competition of cross-border electricity providers, they will not only stay in the category of commodity online pactions, but will involve online and offline, payment and logistics, technology and culture.
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