The Electronic Commerce Of Footwear Industry Will Explore The Way Of Brand Success.

The electricity supplier is irreversible trend, but for the traditional enterprises, it is necessary to experience painful reforms to match the new electricity supplier mode from the company structure or even the entire supply chain.

On the other hand, the sharp rise in the cost of electricity providers, the relocation of brands from the offline to the online competition make tradition.

With the feeling of riding a tiger.

Now, for these enterprises, it is not only the traditional manufacturing mode that needs to be changed, but also the existing electricity supplier mode needs to be changed so that we can find a way out in the red sea of the electricity supplier.

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The "quick step" of the South Pole

In the traditional shoe and clothing industry, there are few enterprises that can achieve double lines on line and the south is the best among them.

Last year, the industry has not yet recovered, but the south pole has made an order of 5 billion yuan at the order meeting, and once again declared the status of its industry hegemony.

What is even more remarkable is that the online share of the Antarctic has surpassed that of the line. Last year, double eleven sold billions of dollars on the same day, and it was far ahead in the category, making it a model for the breakout of the traditional industry.

In April 17th, when attending the 2014 China shoes and clothing industry business summit, Zhang Yuxiang, the chairman of the southern board of directors, said that all these benefits from the strategic planning of the Internet operators in the pition from the traditional enterprises to the traditional enterprises, and the idea of "one step ahead" in this planning has become the key to the success of the South Pole.

Quick conversion business mode

Founded in 1997, the south pole is one of the earliest underwear enterprises in China. It pioneered thermal underwear products and opened up a new path for the development of China's underwear industry.

After 17 years of development, the south pole has extended from single thermal products to all year round knitted goods including household clothes, swimsuits, towels, vests, underwear and socks.

In the course of the development of the south pole, the strategic planning of the Internet operation from the traditional enterprise pformation is a very important turning point for the enterprises.

For the key to pformation, Zhang Yuxiang, the chairman of the south pole, boils down to the deployment of "one step forward".

"When others sell products, we sell brands. When others sell brands, we sell services.

Now everyone is selling this service mode.

What does that mean? The Antarctic does not produce or not.

By integrating and opening up the supply chain, we have adopted a massive online mode of production and marketing.

Zhang Yuxiang believes that the business model has become particularly important in the mobile Internet age.

It is very difficult for an electric business enterprise to have a distributor. The delivery, products and the formulation of security are not reliable. If you are purely selling the goods, you will have a great risk. This is also a problem encountered by the offline enterprises.

"We are not entirely thinking about the Internet and thinking big data.

We build a Cooperative Industrial Park in Fujian and various industries in China. We do unified logistics management and express management and after-sales service.

The Antarctic people find many dealers at the front end, they are mainly based on exclusive stores, giving them the treatment of dealers, but the risk of consignment.

Low cost distribution mode.

Many online agents have been developed rapidly.