Is Beijing Tianyi Mall Moving Or Upgrading?

Integration in Beijing, Tianjin and Hebei Beijing The wholesale market is the first to be adjusted under the backdrop of fully easing the core functions of the capital. The new wholesale market has been added to the recently released wholesale market, and the providence mall, the main wholesale commodity of Fucheng Gate Street, is determined to be dissolved. However, Providence mall still has time to improve its strength and change its fate.

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When the new year is approaching, the shopping mall is busy. There is no sign of being relaxed, but the merchant's heart has begun to churn.

Mr. Wu was busy eating and busy with his business. This year is Mr. Wu's tenth years in Beijing, the fifth year of toy wholesale business in Tianyi mall. Mr. Wu told reporters that the toy business of Tianyi mall has always been good. "The mall has a large daily traffic volume, including wholesalers, retailers, and many parents with children to buy toys." However, Mr Wu has some concerns. Although the flow of Tianyi mall is still high, profits in recent years are much less than before.

Tianyi mall is a well-known small commodity wholesale market in Beijing. It was founded in 1992, and has an area of about 30 thousand square meters. It has 20 business offices and more than 3000 stalls. Nowadays, there are over 2000 business people operating more than 6 thousand small commodities.

Ms. Xu, a chief toy of plush toys, has similar feelings with Mr. Wu. She has been in the plush toy business for nearly five years. In the past five years, the booth fee of Tianyi mall has been growing rapidly. The rental of her shop has reached 150 thousand yuan / year, which does not include the monthly management fee of 6000 yuan to the market. Ms Xu said that after deducting costs, she only had a slight profit every month. She felt an unprecedented pressure on business in the past two years.

Statistics from the Beijing Municipal Bureau of statistics show that last year, 2100 wholesale enterprises in Beijing, operating income of about 39210 trillion and 500 billion yuan, down 2.9% compared with the same period last year, of which the operating profit was about 67 billion 910 million yuan, down 12% from the same period last year. Since the strategy of integration of Beijing, Tianjin and Hebei in February of last year, the relocation of wholesale markets has become the focus of public attention. The overall decline in revenues and profits of wholesale enterprises last year also suggested that wholesale business would gradually leave.

At the just concluded "two sessions" in Beijing, the problem of relocation and upgrading of the wholesale market has been highlighted again. For wholesale market relocation, Mr. Wu said he had heard about it, but he believed that the news did not affect his business, and more business pressure came from the downturn in the market environment. Ms. Xu believes that from last year to the beginning of this year, there have been several major moves in the wholesale market in Beijing, which in itself indicates that the wholesale market is slowing down, and that the commercial market is now at stake. For the current business situation of Tianyi mall, and how to upgrade and upgrade the future, the reporter sent a telegram to Tianyi mall, where the management of the mall was not answered by the person in charge.

Many ways for colleagues

　　 Providence mall There is no clear and clear explanation for the future. The government only says that the work of the providence mall is very large and needs further investigation and planning. Prior to the Tianyi mall, a group of markets that had been moved and Dahongmen business circle started transformation and relocation.

Wantong New World Commodity wholesale market (hereinafter referred to as "Wantong shopping mall") has not been included in the list of the two main streets of Fucheng outside the Tianyi mall. Wantong mall is the first small commodity market in Beijing to start upgrading its formats. As early as 2011, Wantong emporium had already carried out the comprehensive transformation and upgrading of wholesale formats ahead of schedule. At the end of 2011, the Wantong shopping center announced the upgrading of its format. During the transformation period, the Wantong mall cut off some booths and widened the market access, and imported chain stores such as Wanning cosmetics supermarkets and 7-11 convenience stores. It is expected that in 2015, Wantong shopping center will complete the brand introduction and individual tenant brand transformation.

Despite the positive transformation behavior, a reporter's survey found that there was a clear gap between Wantong shopping mall and Tianyi mall. A businessman who worked on trinkets in Wantong shopping mall told reporters that after redecorating, the environment of shopping malls changed greatly, but the patronized consumers were much worse than before.

Compared with the transformation of Wantong shopping mall, the transformation of the century sky music near the zoo is commendable. Founded in August 2005, Beijing century Lok international garment market occupies 60% of the market share. Last century, Tian le was accepted by Guangyao. After the acquisition of Tian Le, Guangyao began to upgrade and adjust all along. In the 21st century, music is mainly aimed at upgrading the software and hardware environment. Despite the constant news of relocation, wholesale century landmark shops are still in demand. Li Guibin, chairman of Guangyao Oriental, has said that in the coming century, the business mode of Tian le will be upgraded, combining online and offline, and opening up a diversified business in O2O mode. In addition to upgrading in situ, there are also market choices to move out. Dahongmen garment wholesale market is the representative of relocation. Last September, Dahongmen garment wholesale market joined hands with Baigou and established Baigou Dahongmen international. Clothing City 。

Relocation or upgrading

In the eyes of many experts, the future of Tianyi mall is not only a way out, it can be retained, but it is urgent to change the existing mode of commodity trading and logistics. Lai Yang, Deputy Secretary General of Beijing Institute of business economics, said that Tianyi mall plays an important role in Beijing's Urban Trading body. Simple overall relocation is not feasible, but in the current context, it is not feasible to maintain its original development. However, with the change of wholesale industry mode, the wholesale format tends to be changed into the separation of business flow and logistics. The cost of commodity logistics transaction mode of Tianyi mall will be higher and higher, and it will not match the trend of wholesale market transformation.

According to Lai, the traditional wholesale market is the transaction of commodity logistics mode. "Build a mall in the center of the city and bring in the goods. After the wholesalers buy them, they will deliver the city through logistics. The transaction efficiency of this commodity transaction is very low, so it is expensive to find warehouses in the city. With the advent of the Internet age and more and more business flow patterns, Lai said that Tianyi mall could transform into a commodity trading center in the future and engage in more business mode trading.

Zhao Ping, deputy director of the Consumer Economics Research Institute of the Ministry of Commerce, thinks that although the main business of Tianyi mall is wholesale business, the retail sector is also inferior. Tianyi mall has cultivated a group of middle and lower income groups. In addition, the main commodities of Tianyi mall are not affected by the wholesale environment such as the business environment and traffic, compared with the large wholesale markets in the Dahongmen business circle. Zhao Ping believes that for the Beijing market, it is necessary to retain one or two shopping places similar to Tianyi mall that can serve middle and low end consumers. Tianyi mall chooses to move out rather than upgrade locally. Zhao Ping said that Tianyi mall should be improved in terms of parking, logistics, and the scale of stores, so as to achieve more output value and added value in limited space. Tianyi mall needs more commercial contributions in the commercial area of land and gold.

According to the analysis of the North Business Research Institute, the wholesale market as a whole is small, scattered and chaotic, which needs substantial improvement. At present, most wholesale markets lack standardized management and have a single function, relatively backward trading methods, and lack of flexibility and flexibility in the mode of transaction. Driven by the current wave of Internet information, the wholesale market also needs to respond to market changes and seek transformation.

In recent years, the pace of construction of domestic wholesale markets has slowed down slightly, but the transformation and upgrading and market layout adjustment have accelerated significantly. Taking last year's Dongcheng District as an example, Dongcheng District has launched the upgrading and transformation of 41 large and medium-sized markets in the region, hoping to upgrade and transform the market group in the region and create a high-end business, brand and trading center. The rapid development of the Internet has brought about a new business development mode. Consumers' demand is shifting from the consumer price orientation in the past to a more focused consumption orientation. Consumer oriented and full channel operation is becoming the main direction of China's retail transformation. In the view of the industry, Tianyi mall can upgrade traditional wholesale formats and wholesale channels into physical stores, computer stores and mobile Internet stores in the form of three stores. Through wholesale channels, it will change the wholesale image of the past.