Will Micro Businesses And Internet Businesses Become Internet Banking Models?

In January 28th, Yu Shengfa, vice president of ant gold clothing, said in an interview that Ali network merchants

The work is proceeding according to the plan. It is expected to submit the acceptance report to the regulatory authorities in March this year, and strive to start business in 5-6.

Compared with the urgency of Zhejiang Internet traders, the progress of Tencent's Micro audiences is very efficient.

In December 12th last year, he received the approval of the CBRC, completed the industrial and commercial registration on 16, and formally launched on 28. In January 4th this year, he first completed the first loan business under the testimony of Premier Li Keqiang of the State Council, and began trial operation on the 18 th.

Tencent, which has always been known for its robustness, has seized the opportunity this time, and it is rapidly becoming the key card in the Internet banking.

In the past,

The leading network business bank is behind.

Zhejiang Internet commercial bank is walking in an orderly way according to its own rhythm.

Internet banking and micro public banks were the first batch of private banks approved to be built last year, because the background of BAT has attracted more attention.

Judging from the strong business of both sides, Ali's financial gene is much more than Tencent, and is also rooted deeper.

Therefore, although the Tencent started early in the morning, it will surely become the boss of the Internet bank. It may also depend on Ali's great efforts in the Zhejiang Internet business.

However, in the field of Internet finance, what are the characteristics of Internet banking and what kind of impact will it bring to each of us?

What is Internet banking?

By means of modern digital communication, Internet, mobile communication and Internet of things technology, banks are able to provide customers with online, financial, and efficient Internet financial services through online computing, big data and other ways, such as deposits, loans, payments, settlement, remittance, electronic ticketing, electronic credit, account management, currency swap, P2P finance, investment and financing, and financial information.

Internet banking refers to financial institutions or financial institutions using network technology, communications technology and advanced management technology, Internet platform for online settlement and credit services for the public financial institutions or virtual websites.

Gomez, the most famous online banking evaluation website in the United States, offers at least one of the following five types of business: Internet bank account, online check settlement, online currency data pmission, online interactive service and online personal credit.

Internet banking is nothing new. In fact, the first Internet Bank in the world appeared in the United States twenty years ago. In April 1994, three banks in the United States jointly founded the first United Nations bank on the Internet, approved by the federal banking management agency of the United States. It is the first bank to provide banking financial services on the Internet.

Its front office business is carried out on the Internet, and its background processing is focused on one location only.

At the beginning of 1996, the first United Nations Bank of the United States was officially operating on the Internet and developing bank financial services. Users could send checks and pay bills electronically and understand the currency exchange rate and other information online.

The bank completed the merger of Newark bank and Philadelphia First Fidelity bank and became the sixth largest bank in the United States.

In 1998, the Royal Bank of Canada bought the first secure Internet Bank (SFNB) in the US $20 million, except for all parts of the technology sector. At that time, the network bank had 10 thousand accounts, and its deposit balance exceeded 400 million US dollars as early as 1997.

The name is changed to RBC Centura.

It can be seen that the concept of Internet banking is not something new. Internet Finance and financial Internet have always been closely related to us. In fact, the traditional banks at home and abroad have already made great use of IT technology. The traditional network mode of financial institutions has long been realized. After twenty years of development, Internet banking and banking Internet are becoming more and more complete. Their advantages and disadvantages are also very prominent. Let's analyze them through the following list.

Comparative analysis of the advantages and disadvantages of Internet banking and traditional banks:

Advantages and disadvantages

Internet Bank 1. does not need branches to serve the whole world, and its business is fully developed online.

2. all operations are completed online, without leaving home, with simple process, convenient service, quick, efficient and reliable, and the real 7*24 hours service will never stop.

3. to a large extent, save labor costs, and avoid the construction of physical outlets and other inputs.

4., customer experience centered, shared, pparent, open and global interconnection.

1., there are few channels for capital operation.

2. business development depends entirely on the network;

3. unable to fully communicate with customers.

4., it brings great difficulties to bank supervision.

The currency of circulation will mainly be electronic money; the virtualization of financial services will turn the banking network from physical network to virtual digital network.

The advantage of traditional bank commercial banks is that capital, wholesale customer resources, credit and wind control capabilities are well controlled.

Queuing time is long, business process is cumbersome, and small and micro enterprises have difficulty in obtaining loans.

The traditional form of money is cash and cheque.

I have always insisted that there is no real pure Internet banking, Internet companies enter the financial field, and use the Internet to change the financial industry. As Ma Yun said, "there are two big opportunities for future finance, one is the financial Internet, the financial industry is heading for the Internet, the second is Internet finance, pure layman leadership, in fact, many industries are innovating only when the amateur comes in, and the financial industry needs to be confused too, and it is even more necessary for those in the industry to come in for change."

This shows that, as an outsider, Tencent, Ali two giants into the Internet banking field can bring us what kind of surprise?

Internet banking mode?

How will the Internet banking develop? What kind of models will be developed? It is a micro public mode of the Tencent department or a network business model of Ali department. Just as a netizen told me, "let's take a look at its name, let it go". What are the characteristics and differences of the Internet banks of the two giants?

WeBank, the Tencent's joint venture, became the first private bank to conduct business according to the pilot scheme. According to the description of the micro homepage, the slogan of the bank is "technology, universal benefit and connection", which is mainly positioned to provide consumers with financial services such as shopping and travel.

According to reports, Shenzhen Qianhai micro public bank's shareholding structure is: Tencent 30%, two Shenzhen traditional industry tycoons, 20% sources of business and seven of their respective businesses, accounting for 30% of the total.

From the link of Slogan and the slogan of micro homepage, we can see that WeChat and its social relations will be an important platform and resource for Qianhai micro public bank to carry out business in the future.

The important challenge for small banks is to attract deposits.

Micro banks will not set up any entity branches, while traditional banks will absorb funds through branches.

But Alibaba and Tencent have demonstrated their ability to attract funds to deposit money market funds they sell online and through websites and mobile applications.

Both companies have mobile payment services, and users can deposit their funds in their accounts.

Internet mode can simplify customer service. In traditional banking, even simple exchange pactions usually require a long formalities.

The most important thing is that it does not have much burden. From now on, some business outlets still have some relatively large fixed assets. In fact, they are all burdens in the process of Internet pformation in the future.

Internet financing can aim at the financing demand of small and micro enterprises, such as short, small, frequent and urgent, and design processes and products, so as to provide financing support for them and seize the market share of commercial banks in the credit field of small and micro enterprises.

Compared with traditional financing, the supply and demand sides of the Internet era can directly contact and trade without any intermediary. The information is almost completely symmetrical and paction costs are reduced.

At the end of 2014, WeChat has become the first Tencent to get the tickets in the mobile Internet age. How to break the business has become a new problem for 2015. According to the latest quarter's earnings report for the third quarter of 2014, the online game contributed nearly 60% revenue (11 billion 300 million) in the quarter's revenue of 19 billion 800 million yuan, and the rest followed the social network income (QQ membership fee) 4 billion 700 million yuan, the network advertisement was 2 billion 400 million yuan, the e-commerce was 2 billion 400 million yuan, the e-commerce was nearly 500 million yuan, the net profit was nearly 6 billion 500 million yuan, and the net profit was nearly 6 billion 500 million yuan in the 19 billion 800 million quarter of 2014. The Internet banking mode of micro public is not only the above points, but we should see that Tencent's genes are deeply related to them.

Almost all of these come from the revenue of PC terminal and QQ application business.

Through the earnings report, we can see that Tencent still can not break through the three magic words of Internet business profit model. Its profit mode is still the three main bodies of advertising, membership and games. Its profit proportion is still up to 80% of advertising and games, and its profit way is still unable to break through the traditional way of free service, and value-added service is a delayed way.

The micro public Internet bank is the Tencent's breakthrough to break through these three magic curses, making full use of its huge users, making use of the big data accumulated over the years, using the credit evaluation system established by social attributes, and using various scenarios payment platform, will be the only way for Tencent to stand out from many Internet financial enterprises.

This is the difference between Tencent in Internet Finance and Internet mode. Fundamentally, Tencent's unique corporate culture, founding team, and personal leadership style determine that it will become a unique faction in the Internet banking field.

Ali's emphasis has been placed on the platform attributes of the online banking bank that will soon be launched. Ali has made full use of its absolute dominance in the field of electronic commerce. In recent years, it has been in the form of two-dimensional code payment, sesame credit, Ali small loan, Hang Seng electronics, balance treasure, entertainment treasure, and so on, and has formed a platform grid. The relative closed loop system, as Ma often stressed, should establish an ecosystem, and its top goal in the financial field is to set up an internet bank. The name of the network business bank can also be seen that Ali is still sticking to its most powerful e-commerce field, serving the "network business" and serving online shopping, and the deep ploughing of small and micro enterprises is not the best choice.

I always believe that any enterprise has its unique gene, which is closely related to the course of development, the experience of growth, the hardships experienced, the character of the founders, even the environment, the city and the climate. Ali was born in Hangzhou and developed in Jiangsu, Zhejiang and Shanghai.

Today Ali has chosen the Internet business as the location of the Internet bank. There is no hard business in the world. Maybe one day it will become a world that can not be changed.

However, the nature of Ali's own platform has also limited its development. I hope that the network business bank does not have the "Taobao incident" event, let alone the recent "accident" between Ali and SAIC.

Whether it is the mode of micro public bank or the mode of network business bank, it has great defects, for example, it is still subject to tradition in regulation.