Designer'S Clothing Dream: Let The World " Wear " Out Of Chinese Fan.

2014 list

It was indeed a very fortunate and very happy thing to be invited to attend the fashion design of APEC leaders in 2014. After all, participation in such high specification design activities is not an opportunity for everyone.

I seized this opportunity and took the accumulation of my professional experience over the years, and smoothly and gradually "promoted" to the final "finalization circle".

I was very excited when I saw leaders wearing our designs on TV.

This is not only because the clothing includes its own efforts to participate in the design, but also because Chinese culture and Chinese elements have been affirmed.

Through this exchange and communication with other designers, I also found some shortcomings, which will have a good guidance for my future design philosophy and development direction.

2015 wishes

For fashion designers, only by constantly learning can they always walk in the forefront of the industry.

So this year, my request for myself is to seize every opportunity to learn and improve myself.

It includes visiting some other countries to understand their most fashionable design concepts. At the same time, they will pay more attention to the traditional Chinese dress culture.

Of course, if there are still opportunities to participate in similar fashion design invitations this year, I will consider joining them.

On the one hand, in order to exercise myself, on the other hand, I can create more Chinese clothing culture to the world through my design creation.

Last year's report triggered a number of media concerns.

She was just returned from abroad when she was contacted by a reporter, director and creative general manager of a well-known fashion brand in She's.

She says that basically she goes abroad for ten times a year, sometimes examines fashion trends abroad, and sometimes specializes in professional training and learning.

In November of last year, after the newspaper's report on She's, it attracted the attention of domestic newspapers, TV, Internet and many other media.

"There are many local TV stations, as well as professional clothing periodicals, websites and so on are contacting me."

According to She's, the media attention to her is also a concern for traditional clothing culture, which helps to make more people understand the essence of Chinese traditional culture.

In fact, it is not the first time for She's to use traditional Chinese culture in costume design.

In April 1, 2006, the "HOSA Cup" Third China swimsuit design competition was held in Beijing.

At that time, She's was also a senior student at Beijing Institute Of Fashion Technology. Her work, "blue and white", won the gold prize from more than 900 manuscripts at home and abroad with the design of national characteristics.

Several times every year, we hope that local clothing will have more brands.

Compared with other works, She's believes that fashion designers need more imagination and taste in life, gradually accumulate and provide inspiration for creation.

At present, the world's brand clothing has entered the country to cater to Chinese customers in a large scale, bringing challenges to the development of domestic designer brands.

But at the same time, it also provides a good communication platform for Chinese fashion designers. Therefore, the most important thing for designers is to practice internal skills well.

For the clothing industry in Zhuzhou, She's said that although her work is busy, she will return to Zhuzhou several times a year, and her hometown has changed greatly and become more and more beautiful these years.

She also expressed great expectations for Zhuzhou to vigorously build hundreds of millions of clothing industry.

However, she also believes that although there are many garment enterprises in Ru song, there are many processing enterprises, but there are still some brands that are not well-known locally.

At present, the most important thing is brand cultivation.

By strengthening the original products and brand sales of the market, we can reduce the "Shanzhai" goods and enhance the brand height of the whole market group.

In addition, it is also possible to create a fashion capital atmosphere through clothing designer competition or fashion week, so that clothing companies can gradually taste the sweetness of brand building.

"In fact, it is not just Zhuzhou, but for our country's clothing development, we need to build our own brand, which is also a national confidence."

[fashion Zhuzhou's development plan]

Brand will be the two foundation of Zhuzhou apparel.

In fact, before the She's suggested "the road of brand development of Zhuzhou clothing", last year, the city government issued the "implementation outline of industrial revitalization", put forward to the hundreds of billions of apparel industries, to "focus on brand building and industrial platform building, build a complete design, production and processing, warehousing and logistics, display sales, electronic commerce as one of the apparel industry chain," to build our city into a famous textile and garment production base and trade and circulation center of trade prosperity, industrial agglomeration, functional perfection and fashion trend. "

According to the Zhuzhou garment industry revitalization action plan (2014-2017 years), it is clear that the government of the area is the main body of the regional brand building of the "Lu Song dress". Meanwhile, the government of the region will guide the brand creation of clothing products and professional markets.

Every year in the city's clothing market and production industry, the "five major clothing market in Zhuzhou" and "the ten major clothing brands in Zhuzhou" were selected and included in the list of brand subsidies.

At the same time, through the organization of the industry "skill competition" activities, every year in the city's selection of textile and garment industry "top ten designers" and "Parke technicians".

Lv Youhong, director of Zhuzhou's "Phoenix clothing", has also indicated that to create the brand activities of the Ru song dress week, it can feature the Zhuzhou trousers, gather all the excellent brands of clothing, and promote them through the Ru song dress week, forming a high-quality resource in the industry to focus on the Ru song and enter the Ru song platform.

The future will create more "stage" for local designers.

"It may not be enough to attract them back to Zhuzhou to do business now, but there is bound to be a lot of room for development in the future."

Yang Ming Liang, deputy director of the Zhuzhou Market Management Bureau, said that they have been very concerned about the designer of the Zhuzhou costume who is developing in the field.

Since last year, the development platform for these local designers has been set up in Zhuzhou.

Last year, they also organized personnel to visit Guangzhou, Beijing and other places to collect the information of these designers, and communicated with some designers to listen to their ideas and opinions.

For example, the soon to be operational "Zhuzhou dome" will promote the establishment of the first "intellectual property trading center of Chinese fashion designers" to create a platform for designers and manufacturers to join.

At that time, we will introduce famous designers to set up "designer studio", "Design Salon", "advanced customization center" and so on, so that local designers can find reasons for "going home".