Cross Border E-Commerce Launches "Valentine'S Day" Promotion Campaign

Holiday marketing has always been

The seller's favorite promotional opportunity, as the "Valentine's Day" coming from the West in February 14th, is that cross-border electric providers will try every means to promote various promotional activities online.

Reporters learned that the third party platform for Valentine's Day promotion activities are not many, many sellers have even set the store as "holiday mode", but independent sites about "Valentine's Day" and "Chinese New Year" sales promotion is everywhere, a wide variety of.

although

The product is not much different from the previous years, but there has been a lot of improvement in detail and innovation.

Highlight 1: time limit snap up, second half price

3C B2C, the main business of TinyDeal, has launched the wedding product area last year, and promoted it with low price strategy. But this year's promotion of Valentine's Day is still the largest 3C product.

According to its official website, this Valentine's Day promotion campaign, TinyDeal's slogan is "96 hours, 0 profits" crazy buying mode. The promotion of 3C products and accessories is not too high among 3%-30%, but on the other hand, another promotional activity is more attractive.

"Second half price" is a common way to promote food and beverage enterprises, especially fast food enterprises. This way of bundling sales is actually using consumers to pursue a cost-effective mentality. Of course, in most cases, businesses are really giving up profits.

TinyDeal has made use of this principle, and from January 27th to February 28th, it will offer a discount of half of the price of second pieces purchased in any of its products.

However, the price of second items must be no higher than that of the first product.

It is worth noting that consumers can only enjoy half price concessions when they enter the discount code "halfp2015" at checkout.

Highlight 2: shop decoration is ingenious and full of holiday feelings.

Take the "fast selling" as an example, analyzing the daily traffic flow profile, we can see that the shop decoration can play a certain role in promoting the drainage in the station. Good shop decoration can attract buyers to patronize, and at the same time, it can also reflect its professional degree.

A eBay report said that although most consumers were tired of the "Christmas song" that remained unchanged for many years, the shop or shop would play this song at Christmas time.

Is it just to foil the atmosphere? Obviously not, research shows that certain sensory stimulation can induce consumption, which is why the Spring Festival has not yet arrived, and the supermarket will collectively "change".

Holidays, many shops will launch the corresponding theme page, but often very similar, in addition to the home page banner can understand the relevant festivals, when the page pulled down, consumers generally can only see the product picture attached discount rate, but the trend of women's clothing business Sheinside in this respect is better.

Reporters learned that in the Banner location of the Sheinside home page, you can see that consumption is 55 dollars and $115, enjoying a discount of $6 and $18 respectively. You will find that in terms of the layout of promotional items, it is not as well distributed as other platforms.

Although the most products are displayed to the consumer with the smallest page, to a certain extent, it satisfies the optimization of space utilization. However, a layer of unchanged patterns and intensive product information will also make consumers dazzled, unable to start and can not find the key.

Sheinside divides promotional products into three major blocks, namely

Shoes and accessories.

Each category is similar to the layout above, and next to the "Valentine's Day" theme ads, similar to the graffiti border also makes the whole page more angry, while selling the style displayed beside the individual, it will not confuse the key, product level will immediately appear.

Highlight 3: consumption innocence, sharing courtesy

For the third party platform for cross-border electricity providers, a large part of the traffic comes from stations, but for independent sites, the use of social media for external drainage is particularly important.

Many platform vendors or sellers will encourage consumers to share in Facebook or YouTube and other social networking sites, so that they can get a certain discount or cash back.

B2C PandaWill, a cross-border export company, has similar initiatives in the promotion of Valentine's day, but it is playing a tender card.

Reporters learned from its official website that the main product of this promotion is 3C and its accessories, valid for February 2nd -5 days.

In addition to having a small discount, it also has other courtesy gifts.

In addition to buying consumers of Valentine's Day products, it is also possible to participate in lottery tickets by sharing their own love stories, photos or oath of love to users of designated forums.

In February 6th, the platform will randomly pick out lucky users, with 3 prizes, 10 $10 and 10 $25 vouchers.

Reporters learned that, in addition to launching the "Valentine's Day" promotion, cross-border e-commerce independent sites, as the Spring Festival approaching, many platforms also launched the Spring Festival promotion activities, such as Lanting Pavilion gathering potential.

Lanting Pavilion has launched a "Happy China year, lucky big discount" activities, the concession of 80%, the highest can save 500 dollars.

The products mainly focus on wedding dresses, fashion women's wear, fashion men's wear, electronics, home furnishing, spring accessories, shoes, sports equipment and toys.

It is worth noting that in the strong trend of cross-border electronic commerce mobile terminal shopping development, Lanting Pavilion gathering trend is also following the trend. All consumers who order through APP will enjoy a 3% cash discount.