How To Locate Men'S Underwear Stores?

Under normal circumstances, we should choose the pedestrian street with local clothing sales atmosphere, the location must not be too remote, the smell of wine is also afraid of the alley, and the selected location must be the target consumer crowd often haunt.

　　 Shop rule 1: Men's underwear brand must have a matching shop to do well.

In real life, there are many underwear franchisees who choose their favorite brands through exhibitions, friends and other ways to find shops in the local cities.

1, brand positioning analysis

We must first understand the brand positioning that we want to operate, so that we can choose the right place in the crowded place of target consumers. Three important points should be grasps.

Commodity style positioning, price positioning, retail channel positioning.

For example: the general casual men's underwear is low in price, suitable for transportation hub with large traffic volume or bustling downtown area of metropolis and town. Premium underwear is suitable for specific consumer groups.

Specific business areas or streets, such as many international brand stores, are located in large shopping malls.

2, similar brand or similar brand location survey

When choosing a location, you should also refer to the distribution of similar brand stores. Consumers prefer goods to three stores. If you choose to open a store near the same brand, the operation of these brand stores is likely to be the operation status of your store.

　　 Shop rule two: what kind of shops do they sell? brand

There are many friends who have good shops but do not know how to find a suitable brand for them.

1. Brand categories close to store management: Men's wear Women's clothing or other clothing, clothing and other commodities;

2, close to store brand merchandise Style positioning Price positioning, quality grade; use the surrounding consumption atmosphere to drive consumption;

3. The structure, age, consumption level and consumption tendency of street pedestrian flow.

4. Business performance near shops;

5, the changing trend of the business circle in the coming year.

　　 Shop rule three :

Popularity is wealth.

1, the first choice of three popular, high visibility of the store;

A, three Crossings: prominent location, high visibility, easy to attract customers;

B, corner location: two streets converge on pedestrian flow, and more pedestrians patronize.

C, there are no streets and lanes: this street is in line with Chinese people's shopping habits.

2, traffic is convenient to get new customers.

We must pay special attention to the factors of constant traffic: Single Lane streets, streets that prohibit vehicular traffic, and long distance with pedestrian crosswalk will reduce the volume of traffic to a certain extent.

Related links:

In order to make the clothing store display vivid, we should pay attention to the clothing products, because the clothing products are the key points for the clothing stores. Therefore, when choosing products, we must choose the most attractive clothing products, and these clothing products need quality assurance, the styles are new and distinctive, and the colors are reasonable and fashionable. The best result is to get people to enjoy these clothing products at a glance. Choosing the right clothing products has a great influence on the sales effect.

Right place

The best location is able to vividly interpret the effect of product vividly. The selected location should conform to customer's consumption habits, so that consumers can easily see it, and at the same time, it can effectively enhance competitiveness.

It is not always suitable to implement product vividness, because the timing is not right, the effect will be very different. Only when we choose the right time can we show the best results. The best time is holiday shopping and promotion.

When carrying out the vivid display of clothing products, we should pay attention to ensuring that the stock is sufficient, avoiding the phenomenon of breaking goods, and ensuring that the inventory can match the best effect of display.

In many cases, price is the most powerful and obvious competitive power, so when displaying the price of clothing products, we should clearly tell the customer that the product is value for money.

Regardless of the size of the clothing store, the display of clothing products should be based on the convenience of customers, and display the clothing products in the places where customers are easy to choose and easy to compare, so that customers can easily see and touch the clothing products. It is best to enable customers to fully see the characteristics of the products and promote the customers' understanding of clothing products.

After the vivid display of clothing store products, the environment and atmosphere of the clothing store will also become active. This clothing store is the most attractive customer, and with the excellent service, the clothing store business will naturally flourish.