Foreign Trade Clothing Store: Hold Shop Location
Different locations have a great impact on business, and marketing strategies for customers in different locations are different. Therefore, if the location is consistent with the type and style of the store, it is a good store location, otherwise it is not.
Well, lots of prices are high, and many inexperienced people are scared. Because the original funds are very limited, there is no way to make more investment in store rents. But my personal experience is that you don't worry too much as long as the location is good, the flow of people is large and the clothing store of the same kind is in good condition. Because the operators on the side can afford it, and you can still afford it. In other words, this shop is worth so much money!
In such areas, the combination of many mobile customers and different age groups will result in differences in attractiveness between men and women and their age. In this way, it is easy to use the influence of the center and the polymerization effect produced by the radiation force to develop itself. Shops thriving in commercial centers (but not crowded) generally give customers a sense of trust and desire, especially for purchases. Consumer Most of them are willing to shop in a large number of commercial centers in order to make better comparison and purchase. So in this area clothing The store is better.
Such areas are generally commercial centers, downtown areas and frequent commercial activities, and the turnover is bound to be higher. Such a shop is called "an inch of gold". In such a region, logistics is fast, and for apparel industry, clothing is very important. Trend Very soon, if the goods flow slowly, they may be out of fashion before they are sold. Therefore, the area with frequent commercial activities is an excellent location for choosing the location of the clothing store.
The commercial center is generally the area with large traffic volume, high frequency of purchase and high quality of purchase. Most of the customers who come here show strong psychological characteristics of seeking quality, seeking good and seeking beauty, and the sensitivity to price is relatively low. Therefore, in these areas, the quality of commodities is good, the varieties should be complete, and there is a strong trend of time and a sense of the times. At the same time, the price is relatively high.
But at the same time, the cost of these areas is relatively high, and the competition is strong. All walks of life are not the ideal locations for all shops. They are more suitable for medium-sized clothing stores and clothing stores. Shopkeepers should provide services to customers in a targeted manner. During holidays and customers, customers should be encouraged to use appropriate marketing methods, and students can be employed flexibly. Because they have a certain understanding of the popularity of clothing, can reflect the psychology and aesthetic of the younger generation, and easily communicate with customers.
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