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    Analysis Of The Reasons For The Development Of Clothing Stores

    2015/2/6 11:07:00 27

    ClothingOperationMarketing Strategy

    For successful people, they have different ways, but different regions and time are not comparable. However, most of them fail for similar reasons.

    Here, the author summarizes his failure cases and reasons, so as to share with everyone and avoid bad management together.

    Now is not the seller's market era, you sell anything will have someone to sell anything to sell, although we all know this truth, but always forget when doing things.

    Many newly started bosses go to the wholesale market only to choose what they like, but they do not have a basic plan for the goods they want to run.

    It is a good thing that consumers approve of. Their favorite customers may not like it. We should study the preference of the guests rather than the boss himself.

    So, when many customers come to our store, I advise them not to start at the beginning.

    Single paragraph

    Many goods should be pressed. Instead, we should take more money to see the reaction of the market. If the sales are good, we will make more repairs.

    Among the clothes shop owners I have contacted, there are diligent and lazy people.

    Diligent people are industrious and diligent, though they can not be red hot all the time, but they can always rise steadily. Lazy people open doors late, shut doors early, cloudy days, and rain often do not open doors, so that they can do business well. After a few months, there is little business and finally they are closed.

    Business is for business.

    make money

    That's right.

    But many bosses can't do it for this reason, because they want to make money, earn money and make money every time.

    For clothing stores, popularity and passenger flow are very important, which often depends on the feeling of consumers entering the shop for the first time. They feel good that they will continue to come and bring popularity, and it will be hard to come back later if they feel bad.

    The consumer's perception is mainly about the perception of the price performance of the clothes. Good quality and moderate price will attract them. If the price is higher than what they expect, they will lose.

    Under such circumstances, clothing stores do not necessarily have profits for every item. They can take out some activities to attract people. This fashion has already been adopted by many mature clothing stores, and the effect is very good.

    A good source of goods is the foundation of a successful clothing store.

    Source of supply

    It also solves the worries of the boss, and the boss himself can concentrate on selling well.

    A good source of goods is scarce, not to be found in the market, but to carefully compare and communicate in detail, to understand the concept, strength and management consciousness of the manufacturers.

    Many clothes shop owners are suffering from no good source of goods, and can not earn money. They may also lose money and go bankrupt.

    A good source of goods usually has the following characteristics:

    1. product quality stability

    2., the style is updated and the rhythm is good.

    3. moderate price

    4. fast delivery.

    5. there are certain conditions for return.

    Without a good source of clothing, the clothing store is like a passive water, so it is difficult to continue to operate.

    Finding a good source requires a lot of effort and more market searches.

    In addition, clothing stores should also maintain the stability of the source of goods, and should not purchase too many factories, otherwise it is difficult to form their own unified product style.


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