New Bai Lun Challenges Adidas And Nike

In recent years, New Balance, a footwear manufacturer based in Boston, has seen its total sales increase from 17% in 2010 to $3 billion 300 million last year.

Much of its growth comes from outside the United States, and overseas business sales increase by more than 25% a year.

At present, the brand awareness of new brun has reached an unprecedented level.

In order to make full use of its expanding brand influence, new brun has set up a football service business. It also follows the brand name of "new brun", thus entering the world's largest sport.

In order to announce the company's plans to enter the football market, the private holding company, new Bai Lun, organized a gathering of stars in New York and London.

The London stars are Aaron Ramsey, the football player of Costa Rica and Kendall Watson Watson of the Vancouver Whitecaps (Aaron Ramsey Vancouver) in New York.

A few months ago, a new rumor about the new bun appeared. At that time, Ramsay wore a pair of all white new shoes in the competition, and then put on another pair of sneakers with new logo.

Other players who wear new soccer boots are also Adam Janozaj (Adnan Januzaj), Jesus Navas (Jesus Navas), Fernando Regis (Fernando Reges), Samir Nasri (Samir Nasri) and Alvaro Negredo (Alvaro Negrado).

It does not start from zero, and the company has used Warrior, the Warrior, to carry out the business of football supplies.

The warriors marched into the football market, and signed a $40 million shirt supply contract with the Liverpool Football Club (Liverpool) since the 2012-2013 season came into force. The Liverpool team has one of the most marketable ball teams in the world.

Warrior sports also sponsored Stoke City, Seville (Sevilla), Oporto (Porto) and several other football clubs. (City)

The players who spoke the warrior sports brand include Vincent Kompani (Vincent Kompany), Marouane Fellaini (Marouane Fellani), Tim Cahill (Tim Cahill) and Nikica Jelavich (Nikica Jelavic).

All of these teams and players will be included in the new lineup spokesman.

"In view of the wide coverage of our new brand in the market, it is better for us to pfer these valuable resources to us," said Jo Preston, Joe Preston, which is responsible for product business. "We want to push the business to a new level."

Football products business is still a small part of the total revenue of new $3 billion 300 million, and running shoes are the main source of revenue for the company.

New brun enters the football market in order to get more revenue from the market, and at the same time to expand its brand awareness, so that its other categories of products will also benefit from it.

In the football market, new Nike is facing the brutal competition between Nike (Nike) and Adidas (Adidas), both of which want to win the hegemony in the market.

Adidas's soccer products business last year's revenue is expected to reach $2 billion 700 million; Nike's soccer products business as of May 2014 fiscal year's annual revenue of $2 billion 300 million, an increase of 18%.

The total revenue of the two sports costumes totaled $5 billion.

and

Relying on the sub card warrior sports, is still a negligible participant in the football market.

However, Preston believes that the market still leaves room for new participants.

"We are a brand of challenging spirit.

We do not intend to

or

"We need to start the competition," Preston said. "But in view of our ability to build excellent products and the high value resources we introduce today, we think we can enter the market and win the second runner up."

Warrior sports has set up three series of football shoes product lines Gambler, Skceramer and Superheat.

Preston said that new Bai Lun intends to look at these new products from a new perspective.

"We want to actually define what is suitable for this sport," he said.

Preston said, "the products we develop are concentrated on two types of athletes: the players who score and the players who create scoring opportunities."

New Bai Lun can use his success in baseball as guide guide.

The company entered the baseball market in 2005, but now 25% of mainstream league players wear new baseball shoes.

The company will follow similar strategies in football business, focusing on sporting goods retailers rather than hypermarket stores.

New Bai Lun will also use its hundreds of stores in mainland China and South Korea to promote these new products.

New Lun Lun is expected to introduce new soccer shoes in July, with the corresponding Jersey, clothing series and equipment.

Traditionally, this set of equipment will be presented to the public at the end of the regular season of the English Premier League.

2015-2016, Liverpool's equipment has already been released from the leak and was exposed on the Internet last month.

Warrior sports brand will continue to produce products for its two pillar areas, hockey supplies and lacrosse products, which occupy a leading position in the two major markets.

Warrior sports was founded by David Morrow, a retired player of lacrosse in 1992.

Xin Bai Lun bought this enterprise in 2004.