LVMH Extends Olive Branch To Middle East Market

In 2015 January 30th, L Capital Asia announced the acquisition of a minority stake in Bateel, a Dubai food retailer in UAE.

Bateel's main chocolate products are currently operating in 15 countries, including the United Kingdom. Besides that, the company also has the same name coffee chain store and bread chain store. In the main market, the Middle East Bateel has become the most popular local food brand for foreign tourists.

Ata Atmar, general manager of Bateel, expressed the hope that L Capital Asia will expand outside the Gulf area, and the fund has excellent background and is a good partner.

Just a month ago, he sold 50% of Shanghai's SHANG Jia center.

In January 23rd, its private equity fund, L Capital Asia, spent hundreds of millions of dollars to invest in the commercial real estate sand boat, and drastically set foot in its domestic business.

This is the second largest investment of L Capital Asia in China, and is the first time that L Capital has invested in outlets in the world.

The Sha boat group is one of the largest outlets and operators in China.

After the construction of shopping mall channels, LVMH group's recognition of OLE is the new trend of domestic retail formats in the future.

At the same time, at the strategic and operational level, L Capital Asia will take advantage of its own advantages to make the sand boat go up to the next level.

As the LVMH group of the world's largest luxury group, the company has few brands in Florence, except for a small number of its brands in the small town of Florence.

In December 4, 2014, LVMH supported L Capital Asia two fund announced that it will get the controlling stake of the famous swimsuit brand Seafolly in Australia. This investment is mainly aimed at enriching and perfecting the Seafolly product line, making it a complete lifestyle brand and speeding up the layout of the overseas market.

The investor Seafolly is the largest swimsuit manufacturer in Australia, with a sales income of 100 million Australian dollars in 2013.

At present, the company has opened 14 Seafolly brand stores and 23 Sunburn multi brand retail stores in Australia. There are 6 Seafolly stores in Singapore and California.

At the same time, the company has cooperation with Myer, Selfridge, Nordstrom and other international retailers.

Seafooly is the nineteenth investment project since the establishment of L capital Asia, and the fourth Australian brand it invested.

L Capital Asia previously invested mostly.

In particular

Retail industry.

But what is worth mentioning is that L Capital Asia first extended its tentacles to the entertainment culture industry. In August 20, 2014, L Capital Asia invested $80 million in South Korea's YG entertainment company.

The Seoul listed entertainment entertainment company owns rap singer Psy (Niao Shu), men's Big Bang and women's portfolio 2NE1.

So far, private equity fund is one of the biggest investments in Korean culture.

This investment is also one of the biggest bet of global fund companies on the "Korean wave" culture.

This will also help speed up YG entertainment into the fashion industry.

The culture of Korean wave includes music, TV plays, cosmetics and so on.

At present, YG entertainment has entered the cosmetics industry, and launched the cosmetics brand moonshot in October last year.

Earlier, L Capital Asia, another group of Hwa group and WAN Mei, invested by Hua Hua, also showed that hkei's investment may be lost, suggesting that the competitiveness of Chinese fashion brands is declining.

This also changes the direction of L Capital Asia, and its culture and tourism consumption are very imaginative.

In May 5, 2014, L Capital Asia bought a more than 90% stake in Jade Restaurant (Crystal Jade) of the Chinese chain group for $100 million.

Its Jade Restaurant Group was founded in 1991 and is the main supplier of Cantonese cuisine, including various dim sum, handmade pastry and baked products.

The company is headquartered in Singapore, and has more than 100 branches in Asia and 18 cities in 9 countries.

LVMH group plans to help jadeite enter new country and further expand its development in mainland China. Now jade stores in China are restricted to only one tier city.

Jadeite will use Louis Weedon's international architecture and experience to improve brand influence and expand business scope.