Pinghu City To Build "Pinghu Down Clothing" Regional Brand

The garment industry is a traditional competitive industry in Pinghu. After nearly 30 years of development, there are more than 145 garment manufacturing enterprises above designated size. The annual output of garments is about 230 million pieces (sets). Among them, the feather and down garments manufactured by Pinghu have a high market share and reputation at home and abroad.

According to statistics, in 2014, Pinghu produced about 10000000 pieces of down garments.

It is estimated that e-commerce pactions in Pinghu will exceed 12 billion yuan in 2014, of which 80% of the clothing sales volume is the sales of down garments. In Zhejiang's single product sales ranking, Pinghu's down jacket is fourth.

In order to better develop Pinghu down garments, improve the quality and visibility of Pinghu down garment products, and further promote the optimization and upgrading of the product structure of the garment industry in Pinghu, according to the requirements of the Pinghu Economic Information Bureau, combined with the relevant provisions of the Pinghu garment industry pformation and upgrading plan (2012-2020),

The garment industry association has publicly invited the "Pinghu down garment" regional brand visual symbol as "

"A clothing sub brand after this regional brand has made a breakthrough from the down jacket, making the" Pinghu down garment "really enhance Pinghu's excellent card as a strong garment city.

Pinghu garment industry output value of 15 billion yuan in 2014, an increase of 2.67% over the same period, the increase is small, but the gold content is precious.

Forecast: the garment industry in Pinghu will develop towards quality and quality in the future.

Among them, the "Pinghu down garment" regional brand will be Pinghu.

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The China outdoor products market 2014 annual survey report released by China Textile Association outdoor products branch shows that at present, more and more people take part in outdoor activities in China, especially in the context of vehicle popularization, outdoor activities are more colorful.

Running, skiing, cycling, water projects, air projects and other special activities have begun to expand from a small scale, and more and more enthusiasts have joined in, especially under the elitist "halo" effect, which has begun to produce signs of new fashion and high-end popularity.

In view of this situation, Guo Fanli, director and director of research at CIC, believes that with the change of people's sports preferences and the improvement of material level, some sports categories which are rather non mainstream in the past are expected to become mainstream products in the future.

"Skiing, outdoor sports and other sub fields should pay attention to the development of the whole industry chain. Equipment, clothing, training, competitions and other links are worth digging deeply, while paying attention to the dissemination of sports challenge spirit."

Guo Fanli suggested.

In the past time, the development of sports industry is relatively slow. "This is mainly due to the fact that the sports industry is not marketization and the color of administrative monopoly is strong.

Under the high monopoly, the rent-seeking space is large and fraud is serious, which is not conducive to the healthy development of the sports industry.

With the emphasis on sports industry and the expansion of sports market demand, the government is reforming the sports industry, and the sports industry will soon usher in an all-round development.

Guo Fanli said.

The subdivision of the industry and the warming of the industry policy have produced some incentives at the capital level.

Public information shows that some listed companies have adopted the establishment of sports industry fund and other means to cut into more sports subdivision areas.

In this regard, Guo Fanli believes that if we take advantage of the capital market in the future, we can introduce venture capital on the one hand, and the enterprises in these non mainstream sports sub sectors will have smaller scale and lower level of development. Venture capital can provide financial support for them, and at the same time, it can improve its management system. The introduction of VC is the key step of its listing. On the other hand, we should make full use of the bond market and issue bonds abroad.