Sports Giant Nike Pays Attention To The Huge Potential Of Women'S Clothing And Will Gain Greater Market Returns.

Sporting goods giant Nike has returned the focus of the enterprise to women's clothing with "great potential", which is a major opportunity for the company to further develop its global business.

This comment coincides with Nike's announcement that the company's 23% quarter profit in the 2014 quarter grew by 23%, reflecting strong business growth and a rise in gross margin.

Nike CEO Mark Parker, speaking at the company's earnings conference, said that to announce such a result, it depends on "focusing on the business opportunities that we can grow and making rigorous choices in the areas with the highest potential return on investment".

And one of these areas is the women's clothing products that Nike is eager to return to its corporate focus.

Parker told analysts: "sex garment" has great potential and this business is a major business opportunity for us.

Narrowing the gap

By the end of 2013, Nike's men's clothing business was almost

Three times as many.

Nike currently plans to make $7 billion in women's clothing revenue in 2017. The company is actively making investment proposals, and it is no doubt that this gap should be narrowed.

In fact, Parker said, "we will begin to reduce the difference between the proportion of male and female commodities in Nike.

So we are very very optimistic about the business opportunities of women's products, and relatively completed, we have increased the percentage of this commodity and the full communication within our enterprises.

The innovative products in the fourth quarter of 2014 include the Nike Nike Pro Base Layer series, Nike professional bra (Pro bra) that can maintain strength, and Air Max series products.

Nike has also opened a store for women's goods in Newport's Newport Beach and Shanghai.

Trevor Edwards, President of Nike brand, adds that the industry we see is breathtaking.

After all, we only regard the business of our second season female products as the beginning of the coming of good things.

We believe we can achieve the goal of US $7 billion in 2017, but we really believe that it is not just that, but in fact it will be surpassed because we will continue to implement the policy of promoting women's commodities.

Our strategy means that millions of women will be served through the links of digitalized platforms, the shopping experience of Internet and physical stores will be enhanced, and the quality product categories that can promote real growth will be provided.

When it comes to whether Nike can occupy a larger market in the industry, FB&R analyst Susan Anderson said: "sex clothing is still the US movement."

This is a great opportunity, because this kind of commodity is just beginning to start growth opportunities.

In this situation, many manufacturers will focus on snatching the market pie.

We believe that Nike has been in a very advantageous position. It will continue to expand the market share of the consumer group (currently US $5 billion / equivalent to 21% of wholesale revenue, with a market share of 14%), providing innovative corporate culture, focusing on customers and the best marketing of the industry.

Sustainable growth in mainland China

In addition, Nike also talked about its plans for the development of the mainland market in China. The company managed to stabilize its sales after the recession in 2011. In the 2014 quarter, its revenue grew by 21% in the second quarter and 31% in pre tax earnings.

Although some analysts worry that economic growth will slow down and more competition in mainland China will affect this recovery, the company believes that it has the right strategy and will promote the sustainable and profitable growth of the mainland market in the long run.

Edwards also said: we will continue to see the strategic advantages of changing and influencing the market in the greater mainland China.

The second quarter revenue growth of 21% reflects our plan to deploy more consumer centric distribution strategies, which must have been successful.

We are very optimistic about the persistent trend of Chinese mainland enterprises.

The index continues to show that when you go deep into our partners, their facade really keeps good, and the stock in the market is very clean, which makes us feel very comfortable.

Therefore, all aspects of these enterprises are showing that we will continue to see the growing opportunities of the mainland market in China.

Parker also pointed out that the "strong" corresponds to the product launched in mainland China, adding that the strength of Nike brand in the country can be said to be "tremendous" now.

We are very optimistic about this opportunity, and we have just launched online stores in mainland China less than seven months ago, which has exceeded our expectations.

This is another great opportunity for us.

On the whole, Parker says that in order to discover and utilize opportunities that can grow, Nike needs to remain flexible.

We need to balance the important investment and risk management we have made, no matter the unfavorable factors of currency, the fluctuation of commodity prices, or the changing political structure.

Such achievements depend on focusing on...

Make rigorous decisions in areas with the highest potential return on investment.

The world of sports is constantly changing, just like the environment we live in.

And this will be

Every day opens up new opportunities.