In 2014, The Scale Of E-Commerce Market In China Was 12 Trillion And 300 Billion Yuan.

　　 Industry size: 2014 China Electronic Commerce Market trading scale of 12 trillion and 300 billion yuan, growth and stability

According to AI statistics, the scale of e-commerce transactions in China in 2014 was 12 trillion and 300 billion yuan, an increase of 21.3%, of which 48.7% of online shopping grew, and 10% of the total penetration of consumer goods retail sales for the first time. It has become an important force in promoting the development of e-commerce market. In addition, online travel grew by 27.1%, and local life services O2O grew by 42.8%, which jointly promoted the rapid growth of the e-commerce market as a whole.

　 Industry structure: the electricity supplier market structure is stable. online shopping Obvious increase in proportion

Ai Rui consulting statistics show that in 2014, e-commerce market segmentation industry structure, SMEs accounted for half of B2B e-commerce, B2B e-commerce accounted for more than 70% of the total, B2B e-commerce is still the main body of e-commerce; market share of online shopping transactions reached 22.9%, 4.2 percentage points higher than 2013; online travel transaction scale and local life services O2O market share compared with 2013 have varying degrees of improvement.

According to the consulting firm of AI, from the perspective of B2B market, the future B2B e-commerce operators will continue to deepen their development in online transactions, supply chain finance, quality inspection, logistics and other supporting services. It is expected that in the next 3-4 years, the B2B e-commerce market in China's small and medium-sized enterprises will continue to grow steadily. From the online shopping market, with the rapid development of the mobile shopping market, the expansion of the typical business enterprises to the three or four tier cities and even the rural market and the layout of the internationalization strategy, China's online shopping market will continue to develop rapidly in the next few years, and the proportion of Online shopping in e-commerce will continue to improve. In addition, although the online travel market is relatively low, it has been growing by more than 25%, driven by the subdivision of hotels, tourist resorts and so on. It has gradually become an important part of the e-commerce market. O2O has gradually come to the ground, and service O2O such as catering, entertainment and wedding has gradually formed its scale. The local life service O2O has great potential for future development.

Future development: Mobile shopping Promote the rapid development of the online shopping market, and online travel and O2O develop rapidly.

AI statistics show that in the field of e-commerce market segmentation, the mobile shopping market is developing rapidly. In the next few years, it will maintain a compound growth rate of 48% and become the main driving force for the rapid development of the online shopping market. Besides, online travel and O2O will also maintain a compound growth rate of more than 20% in the next few years and develop rapidly.

According to Ari analysis, in the next few years, mobile shopping and O2O will become the fastest growing subdivision in the e-commerce market.

Among them, the popularity of mobile Internet, the popularity of mobile Internet, the inclination of Internet users from the PC side to the mobile terminal, the improvement of mobile shopping scene, the increase of the layout of mobile terminals and the development of independent mobile terminal platform are all important factors to promote the rapid development of China Mobile's shopping market, and it is expected that the growth rate will be maintained in the next few years.

On the O2O side, China's local life service O2O market has developed rapidly, catering, leisure and entertainment O2O has begun to take shape, but local life services O2O in the overall local life service market penetration is relatively low. In the future, with the continuous expansion of online consumer content and the rapid development of mobile Internet, the rapid development of local life service O2O will be promoted.

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