How Did Taobao Village Net Shop Grow?

In China, there are nearly 800 million farmers who always walk with the image of the Loess facing the sky.

Nowadays, a thin net line has changed their lives.

How can the wealth creation myth of the Internet age grow and grow? Can such a wealth creation mode be replicated in the vast rural areas of China? With these problems, the research team has come to several famous Taobao villages in Zhejiang province.

The choice of the four largest Taobao village in Zhejiang is because they are very concentrated and have their own characteristics: Qingyan Liu village is the first village of China's online shop; Beishan village is not only satisfied with Taobao, but also has built its own brand -- the outdoor products of Beishan wolf; the Xishan village of Da Dongba town is a typical mountain resort, because the local mountain is many trees, so the local Taobao village is mainly made of simple furniture; Qingkou village is the Taobao village that just emerged in recent years.

China

Qingyan Liu village is located in Jiangdong Street, Yiwu City, Jinhua City, Zhejiang province. It is about 280 thousand square meters, with a total population of less than 2000.

The village road is surrounded by both sides of the road, and the other side is small commodities gathering place.

Qingyan Liu village is a small residential area. There are more than 200 farmers' houses, 586 storehouses and 1800 houses. The apartment buildings are all black and green, and almost every building has storehouses on the first floor.

It now accommodates more than 8000 people, leaving more than 1000 Taobao stores, with 2 golden crown stores and dozens of crown stores.

In 2010, the turnover amounted to more than 2 billion yuan, becoming a real Taobao village.

Yiwu City, located in Qingliu village, is the largest commodity distribution center in the world. It has been identified as the largest market in the world by the United Nations and the world bank and other international authorities. It is also the largest commodity wholesale market in the world - the Yiwu international trade city.

The "North Mountain model" is from scratch: Beishan Village

Beishan village is located at the foot of Beishan in Jinyun Town, Lishui. At the end of 2010, after the merger of villages, there were more than 700 villages in the three natural villages, namely, the upper house, the lower house and the pond.

Among them, there are more than 200 Taobao shops with more than 800 people in the lower residence natural village, which has concentrated the vast majority of the electric business enterprises in the village.

Of the more than 200 Taobao shops, there are 27 at the crown level.

In 2013, the village achieved 100 million yuan in e-commerce sales.

Beishan village is the first rural e-commerce demonstration village in Lishui.

In a few short years, the village has developed from "burn cake load" and "straw mat" to "Taobao village". It has gradually formed an electric business development mode based on Beishan wolf company, a distribution shop opened by individuals, families and small teams as the fulcrum, and outdoor products as the main products. "Leading enterprise demonstration and driving + government promotion and guidance + youth effective entrepreneurship". The development of rural e-commerce in Beishan village is summarized as "Beishan mode" by experts from the Chinese Academy of social sciences.

Taobao in the depths of mountains: ddongba town

Tai Dongba Town People's government resident Tai Dongba village is located 22 kilometers southwest of Songyang County town.

By the end of 2003, the total population of the town was 16122 and 4691.

The village has the advantages of convenient pportation, excellent geographical and climatic environment, abundant mountain and water resources, and more than ten small hydropower plants.

In 2003, the total income of the rural economy reached 70 million 940 thousand yuan, and the per capita income of farmers reached 2640 yuan.

Ddongba town is the "big seller" of the simple wardrobe on the Internet, and 80% of the national simple wardrobe comes from this town.

The town currently has 7 e-commerce enterprises on the scale, more than 20 agents, and annual sales volume of about 17000000 yuan, bringing more than 200 farmers in the whole town to employment.

Strong logistics rising star: Qingkou Village

Jiangdong Street Qingkou village is located in the east gate of Yiwu, facing the river from the international trade city.

The village has a total area of 10 thousand square kilometers, with a population of over 2 people. Over 90% of them live and work in Yiwu.

The total population of the village is 1390, with more than 200 permanent enterprises, and the average per capita income of villagers is more than 18000 yuan.

With the support of leaders at all levels and the joint efforts of the village committees and the whole village people, Qingkou village has successfully completed the pformation of the old village and the subsequent supporting facilities after several years of construction, and the villagers' lives have taken a qualitative leap.

After the pformation of the old village, the two committees of the village revitalize the land resources in the village, and use the open space to establish the vegetable market and the newly completed comprehensive market. The two stage of the comprehensive market is also under construction.

The completion of the market integrated the zero dispersion industry in the village and strengthened the collective economy, laying a solid foundation for the comprehensive development of Qingkou village.

Qingkou village logistics and express industry are well-developed, which also provides an important prerequisite for the output of Qingkou village products.

In addition, Qingkou City, Jiangdong Street, Yiwu, Jinhua, Zhejiang, has been investing hundreds of millions of billions of billions of Yiwu's landmark projects in Qingkou village near the Exhibition Sports Center, the Jiangnan ecological park and the long history. The first-class demonstrative windows of Yiwu Industrial and Commercial College, Yiwu middle school, Yiwu second middle school, Yiwu sixteen middle school, City Experimental Primary School, Central Hospital and other provinces and even East China have been settled. The construction of the International Cultural Center Plaza, which covers an area of more than 1900 mu, is about to start.

Taobao village incubation guide 1 edition

Ali has landed in the NYSE, and e-commerce is in the ascendant in China.

Seeing the development of "Taobao village", villagers have become rich, and many places have been unable to restrain themselves, hoping to get a slice of the cake.

But it is not easy to build a "Taobao village". The following is the design of the "Taobao village" incubator, the 1 edition.

Keywords: commodities and characteristics

To do a good job of positioning itself, choose the sale of goods, decide whether to become bigger, also related to the future development.

Very simple method, first of all, open the Taobao net, enter the village hope to sell things in the column of the baby, if there is no or search results are very few, then it shows that the competition of these commodities is not intense, and it is easy to start business; in another case, the competition of the products may be fierce, but their products have the advantages of other products, and they can also easily open the market.

Just now there is no competition pressure, can we sit back and relax?

Goods sold must have their own advantages, such as places of origin and other advantages that others can hardly reproduce.

Brand, patent, service level and so on can become the focus of their own efforts to stand out. In the future development process, we should also pay more attention to them.

For different commodities, there will be differences in building their own advantages. They need to be flexible and flexible.

Keywords two: Infrastructure

If you want to be rich, build roads first.

To develop "Taobao village", there are two ways to get through first.

The first is the network, the second is logistics express.

In the rural areas, especially in areas where the economy is underdeveloped or the natural conditions are bad, the establishment of the network and the express delivery needs the efforts of the villages themselves.

For example, Xishan village, dongdongba Town, is located in Hilly and mountainous areas. At the beginning of development, there was no courier company to come to the village. It was necessary to rely on the village organization to send the courier point to the county, which initially blocked the development of the village network merchants.

At present, the local government is setting up a logistics point through every village to help the development of e-commerce in the early stage of the village.

Keywords three: technology and personnel training

Ignorance of technology is one of the problems that villagers initially worry about.

This is to give full play to the advantages of many people and strength. On the one hand, we should solve some simple technical problems through self-study. On the other hand, we can solve temporary problems by asking for advice or learning professional help.

In the development of Taobao village, the complexity of the problems is also deepening, which requires the villagers to continue to learn.

In terms of personnel training, the village collective can choose some young people who know computers, so that they can participate in training and study. After that, they can help solve e-commerce problems.

This can solve the problem of loafing by some young people. At the same time, making full use of the advantages of young people to understand the Internet will help solve problems and promote technology as early as possible.

Keywords four: prepare for rainy days

There are many "

"There have been problems like this. Many problems can be prevented by some measures at the early stage.

For example, in the aspect of land, the village should plan well and make rational use of land; in terms of organization, it is necessary to set up an association as soon as possible, which can give support and help to network operators and coordinate the competition.

Keywords five: reference mode

At present, there are some related patterns in individual Taobao villages, which have a high reference value.

Such as the "Beishan mode", this makes the villages of non productive areas also have the possibility of developing electronic commerce. At the same time, first leaders, after the leaders have made achievements, can mobilize their relatives and friends, rely on the leaders, and bring more villagers into the village quickly, so as to raise the level of e-commerce development in the village and bring about scale benefits.