Give Full Play To The Role Of The Exhibition Under The New Normal And Actively Expand The Potential And Space Of The Market.

Under the new normal, it can also shine brilliance.

The pace of time quietly moved forward to February, from the twenty-first China International Conference in March 18th.

The opening days of Intertextile (spring and summer noodles Accessories Exhibition) are also getting closer and closer.

The preparation of the exhibition and the enthusiasm of the exhibitors and enterprises will naturally become the focus of the fabric industry.

But we should also see that under the new normal, the textile industry has changed from high speed development in the past few years to high speed. The fabric industry is experiencing all these problems, and there are also unavoidable problems and difficulties.

At this time, it is inevitable that some people have doubts. Is the environment so bad that the exhibition is all right?

The exhibition will be held at the National Convention and Exhibition Center (Shanghai). More than 2500 exhibitors will participate in the exhibition. The exhibition area will reach 100 thousand square meters. The super scale has set a new record for the exhibition.

At the same time, reporters in the actual interview process also found that the major domestic exhibitors and exhibitors were very enthusiastic about the exhibition, but also to reporters such a signal and voice: Intertextile spring and summer.

The exhibition is a window, a platform and a bridge. The worse the environment is, the more we have to participate in the exhibition. We should display the image and brand on this professional stage and expand the potential and space of market development.

Exhibition Group:

Xiaoshan: special display of brand image

As one of the famous textile clusters in China, Xiaoshan has always been a guest of Intertextile accessories exhibition.

This Intertextile spring and summer noodles accessories exhibition, Xiaoshan clusters also re group show self demeanor.

Xiaoshan District, Hangzhou

Tang Yahong, Secretary General of the industry association, told reporters that as early as last October, after the Intertextile autumn winter noodles accessories exhibition was over, Xiaoshan had already started the exhibition's recruitment.

After several months' efforts, the number of exhibitors in the Xiaoshan exhibition group is about 15, and the largest number of exhibitors can reach 70~80 square meters.

"This exhibition shows that the enthusiasm of exhibitors in Xiaoshan area is relatively high, especially the special booth and booth.

There are so many companies that apply for special exhibition this year. Enterprises hope to display their self image with special booth. As the organizer of Xiaoshan exhibition group, we are also striving to win for them.

Tang Yahong said.

She also said that the poor environment of the industry is well known. Recruitment difficulties, high recruitment costs and shortage of funds are all real problems.

But there is bound to be room for development in the textile industry. No one can eat without clothes. The Xiaoshan Pavilion is not worried.

As long as the fabric enterprises in Xiaoshan can do practical work in accordance with the machinery called for by the Zhejiang provincial government, improve the degree of mechanization and automation, at the same time, innovation will be made on products.

"This Intertextile spring summer noodles accessories exhibition, our Xiaoshan Pavilion will play a leading role in fashion and design fabrics, with a view to win a place in the exhibition of high quality fabrics. Hongfeng group is the representative.

We have to mention the changes in the exhibition hall. This year's exhibition moved from Pudong to the National Convention and Exhibition Center in Hongqiao. The area of the exhibition has also been doubled. This is a good thing for exhibitors and exhibitors. More companies can apply for special exhibition booths, and the number of exhibitors will also increase, and the chances are sure to be more.

Tang Yahong said.

But she also expressed the hope that

As the scale continues to expand, more buyers and professional spectators can participate in this professional exhibition.

"The doubling of the exhibition area and the doubling of purchasers and spectators will be even better. Looking forward to the arrival of the Intertextile spring and summer noodles accessories exhibition, we believe that the Xiaoshan Pavilion will bring excellent fabrics that match Xiaoshan's image for the industry."

Tang Yahong said.

Haining: actively participating in the exhibition is not to say anything.

"For the current Intertextile spring and summer noodles accessories exhibition, the entire Haining pavilion has attached great importance to it. It has been prepared from the second half of last year. The enthusiasm of exhibitors is very high. The number of enterprises applying for the exhibition is 37. At present, there are 35 enterprises participating in the exhibition. The whole exhibition area is about 550 square meters."

Mi Jieyi, a staff member of Haining China Warp Knitting Science and Technology Park Development Co., Ltd., in an interview with reporters, opened the door.

She said that among these exhibitors, some of them were new exhibitors, and some of them were old exhibitors.

Naturally, the exhibitors' enthusiasm for exhibitors is not much to say. They asked us when we could prepare for the exhibition.

As for the new exhibitors who have not participated in the exhibition before, after hearing that the exhibition area has doubled, they have also taken the initiative to find us, hoping to participate in this industry event.

However, there are some regrets that the exhibition is too hot, so some enterprises have not been able to get the chance to participate in the exhibition.

As for the allocation of booths, our Haining Pavilion is a unified application, and then subdivided into the participating enterprises.

Mi Jieyi said.

Haining has always been the focus of domestic leather, home textiles and warp knitting industry, and has a pivotal position and influence in the textile industry.

In today's new normal, the development of textile industry in Haining also presents its own characteristics.

"Although the growth rate of the whole growth is slowing down, the development of Haining's textile industry is relatively steady and can withstand the storm.

Many fabric enterprises in Haining are taking the road of differentiation, seeking development space by differentiation.

At this exhibition, Haining's fabric enterprises will take many functional fabrics as the main players, and we believe we can win the attention of the industry.

Mi Jieyi said, "we have a large variety of fabric products in Haining, almost all buyers want. If customers want to find more kinds of fabrics, the Haining Pavilion will definitely not regret it."

When asked by reporters, what kind of expectation is there for this exhibition? Mi Jie said he hoped that every fabric company in the Haining Pavilion and in the exhibition group could "talk with fabrics", get orders and win business opportunities.

Huzhou: location pformation itself is growth.

"Remember that in 2013, the Intertextile spring and summer noodles accessories exhibition was also held in Beijing. At that time, many southern fabric enterprises abandoned the exhibition because of the long distance and high pportation cost. In 2014, the Intertextile spring and summer noodles accessories exhibition moved to Shanghai, which has been recognized by many fabric Enterprises, and is also no exception in Huzhou. This year's Intertextile spring and summer noodles accessories exhibition is about to be held in Hongqiao's new hall. This is also a good thing for the fabric enterprises in Huzhou, and the number of exhibitors participating in the exhibition is much higher than before.

Shen Xiaoli, member of the Exhibition Department of the Huzhou Council of the China Council for the promotion of international trade, told reporters.

At this exhibition, Huzhou is not a strict exhibition hall and will not be concentrated in a unified region.

But Shen Xiaoli said, this does not affect the Huzhou cluster brand shaping and the presentation of its own characteristics.

"The Huzhou area determines that there are 32 fabric enterprises participating in this exhibition, with a total exhibition area of about 700 square meters.

The company will bring cotton spinning, silk, knitted and chemical fiber fabrics to be good at. These fabrics can be made in formal dress, shirts or casual wear.

As for the form of exhibition, we will definitely develop in the direction of the exhibition group in the future. We hope that this year's Intertextile autumn and winter noodles accessories exhibition will be able to be changed. "In October

Shen Xiaoli said.

When it comes to the development of the fabric industry in Huzhou today, Shen Xiaoli said that it can be described in four words: "mixed feelings".

The joy is that part of the technology and market fabric enterprises rely on their own strength, the better the day, the more worried about the lack of their own characteristics, blindly follow the market running volume of enterprises increasingly sad days.

"The more difficult it is, the easier it is to see the strength and level of the enterprise, and the survival of the fittest is the only way to play a role at this time."

She said.

She also talked about the past Intertextile spring and summer noodles accessories exhibition, the local government and relevant departments in Huzhou will give some booths to the exhibitors' fabric enterprises, and the relevant departments of the exhibition are also balancing.

"For enterprises, subsidies are not the first ones. They value the actual effect of the exhibition.

In the past two years, the local textile industry in Huzhou has been developing very fast, and the government is paying more and more attention. It is estimated that the support will be further increased in the future, and we hope that our fabric enterprises in Huzhou can seize this good opportunity and go to another level. "

Shen Xiaoli said hopefully.

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Enterprise articles

Good luck: quality products to open up markets in Europe and America

Founded in 1988, Zhejiang Hao Lai Lai digital textile Limited by Share Ltd is a hi-tech joint-stock enterprise that develops, produces and sells neckties and home textiles.

Over the past 20 years, a small company has developed into one of the industries with independent voice in the industry.

In 2015, the economic environment at home and abroad remained poor.

"The industry situation is not good, but this is not good and good luck has no special relationship, our market situation, especially the overseas market is relatively stable.

In 2014, the annual sales volume of good luck came to 40 million ~5000 million yuan, and the ratio of internal and external sales was about 50% to 50%. Overseas markets were mainly European and American countries.

Han Na, chief designer of the company, introduced this way in an interview with reporters.

As for the reasons for maintaining market stability in troubled times, Han Na said there are two main aspects.

First, the scale of good fortune enterprises is not so large.

"Hundreds of millions of enterprises will have a large market risk, and good luck is not eager to get on, so they will go even more steady. This kind of down-to-earth is definitely good for enterprise development."

Two is good luck to adhere to the independent development of products, never blindly follow suit.

"At present, the situation of blindly following the wind is particularly serious in China, but it can only be pursued after others, and it is sure that its shape will not become its own characteristics, nor will it have a particularly wide market.

In independent research and development, we have our own R & D team, and also have independent intellectual property rights such as silk modification.

It is the constant innovation in products that makes good luck bring more trust and better image to the customers in the process of contact with customers, especially overseas customers. As a result, the market will become more stable over time.

Han Na said.

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