What Will Be The Development Mode Of The Physical Store In The Future?

On the seven major postures of future stores: WiFi and screen

Online or offline businesses are worried about online businesses.

When he grabbed his own business and rushed to "shock the electricity," Accenture found surprising data through a survey: the number of shoppers who planned to shop more through physical stores increased from 18% a year ago to 26% in the future, indicating that the customers of "convenience / convenience shopping" of physical stores reached 93%, far higher than that of network and mobile devices.

This can bring a little confidence to offline retailers.

But there is no doubt that physical stores must keep pace with consumers and face the future to upgrade and upgrade their stores.

WiFi

Future stores will not exclude or prohibit consumers from taking out mobile phones to shoot barcodes or by searching for parity, because even if you prohibit, consumers can solve the problem of parity.

Moreover, if you ban, you may lose your customers, who can hardly find a commodity that does not form an alternative and competitive relationship in the world?

That being the case, we should push the boat forward. First, we can create a condition for our customers to search the price of the wireless Internet in our store.

The store can spend dozens of dollars buying a wireless router from Taobao, or downloading "360 free WiFi" from the Internet, creating free WiFi signals using computers connected to the Internet cable in the store.

A large area of business super, it is necessary to implement a wider range of WiFi coverage project, will store WiFi pformation.

Screen

When HSF came out in large numbers, I defined it as a "screen" shop, consisting of a block of electronic displays and advertising screens, and displayed and sold physical stores through them.

Although there are many problems with the customers, it represents a trend of the offline stores in the future -- the trend of screens that no one can stop.

This involves not only the screen pformation of offline stores, but also the possibility of making an area of only twenty or thirty square meters into a "unlimited" shop that exceeds the existing hypermarket in experience category and SKU number, or a physical store that is equivalent to Jingdong or Taobao level in terms of business category and item, or directly below the line store.

Limitless

In a traditional sense

In theory, the store can be displayed in the store display screen.

However, the possibility of this realization is almost zero.

Because to achieve this ideal state, it is far from enough to rely solely on the "unlimited" operation. We also need brutal low prices, match the cross industry and product type business guide, and have a high degree of discourse power supply chain relationship with manufacturers.

At the same time, "limitless" is a relative rather than an absolute concept.

Because the length of the consumer pull-down web page, the screen width to be adapted, and the depth of web pages with patience are limited.

Even if it can be searched by text, voice or image, it is also based on the number of items that consumers have limited cognition.

Data-making

The data here does not refer to the number of categories, brands, and SKU of the entity store. It means that the store itself can enter the Internet or mobile Internet by coding characters (set the code of the character set in a specific object, so that the text can be stored in the computer and pmit through the communication network). It can facilitate every potential consumer or supplier and other stakeholders to find it through shop names, maps, etc., and even conduct pactions online directly through the network of PC terminals or mobile terminals.

There's a simple way to do it now - you just need to apply, set up, and generate a two-dimensional code that links you to your own store on WeChat.

Of course, the two-dimensional code can link the owner's own private micro signal, or link our WeChat subscription number or public number.

On-line

I am not suggesting that you should open a Taobao store, or suggest that you have to move your physical store to WeChat mall or pocket store.

What I would like to point out here is that regardless of the size of the store, the offline stores can already or should have been online for a long time. We can launch online promotional activities such as online promotion and new product announcement at the PC end or the mobile terminal. We have already been able to provide directional mobile terminal promotion to the surrounding people based on their geographical location. We can also provide some basic management and maintenance to customers through WeChat friends circle and WeChat group (or other ways). We can also look for suppliers to place orders through online channels.

Zero inventory

The so-called "zero inventory" is a relative concept. Compared with the past, we only need a small number of scattered stocks.

Some are aimed at items that are mainly sold, items that are mainly recommended, and so on, because of the need for inventory produced by physical samples, or because of the predictable sale of certain products, the tight supply chain, and the large scale "economic procurement" order bookings due to sales forecasts.

That is to say, our inventory is only caused by samples and other reasons.

In order to better achieve this state, there are several basic requirements: first, store screens, mainly display goods through electronic and webpage shelves; secondly, customers can accept reasonable order processing and delivery time; thirdly, the order forecast, booking, order and so on of physical stores and upstream manufacturers or distributors are all through the network; fourthly, the development and satisfaction of manufacturers and social logistics distribution strength.

Experience "forced" pformation

Nowadays, the retail stores of various formats are ushering in the era of "forced" popularity.

But what we should think about is that if the bulge is not for the truly valuable consumption experience, it is not to promote sales, or to be a hooligan. It will take a lot of detours and even go back in the future.

Just imagine: can electronic screen, LED LCD and iPad screen really replace physical objects? Or is there really no need for physical samples in future stores?

More advanced technologies such as holographic projection, deep artificial intelligence, 3D simulation and so on.

Before it became popular, even before the consumers born before 1990, the answer is negative.

Because in my view, in the consumption, especially shopping choice, the consumer experience of "forcing the grid" is higher than that of personal experience and personal sense. The "high" consumption experience can not replace the pleasure of going shopping with people, friends, girlfriends, etc.