New Opportunities For The Development Of Garment Industry Under The New Normal Situation: Cluster Development Of The Whole Industrial Chain

A new opportunity for the garment industry in 2015 to form a "clustered" all-round development

Talking about China

"The world's largest exporter of garment manufacturing" and "the world's clothing consumption power" are the two most common impressions.

However, in recent years, influenced by economic factors and global demand, the development environment of China's garment industry has changed. The low value-added production mode has no sustainable competitive advantage, and the industry is in a critical period of pformation and upgrading.

The owner of a garment factory in Guangdong said in an interview with reporters that he did it.

OEM business is mainly for overseas markets. The sluggish international market has great impact on enterprises. In the coming period, we can only reduce production in order to get through the cold winter as soon as possible.

I also thought about opening up the domestic market, but there was no suitable opportunity.

Now perhaps the opportunity to widen the domestic market has come. Under the background of new urbanization, population aggregation, lifestyle changes, the optimal allocation of production factors and the improvement of living standards will expand the demand for life service industries.

This will bring huge market opportunities to the garment industry closely related to people's lives, and the idea of strengthening industrial and urban integration and industrial cluster development advocated by urbanization is also for our country.

Development brings new solutions.

The clothing industry is facing many bottlenecks.

In Chongqing, Chongqing women's clothing is a typical example of revitalized new urbanization.

More than 500 garment manufacturers in Chongqing's Chaotianmen garment market have been developing together, and the Chaotianmen garment manufacturers association has been established. The "Shang Meng Chongqing Fashion Industrial Park" is built with the help of industrial clusters to build the whole industry chain.

Service base projects, and build a new platform for industrial clusters.

Expand overseas market by association and tap domestic demand.

As one of the ten largest wholesale markets in China, the Chaotianmen clothing market in Chongqing has been developing "own brand" since 2000 in the early 90s. The Chaotianmen market has gathered about 500 garment production enterprises. The annual output value of the large scale is about 200 million yuan, and the number of them is tens of millions of small businesses.

But in recent years, Chongqing women's clothing is facing development dilemma.

Tang Juncai, vice president of Chongqing Chaotianmen garment enterprises association, told reporters that in recent years

The situation is changing. With the improvement of national consumption level, brand development is becoming more and more popular.

The garment industry in the eastern coastal area has certain cluster advantages in terms of production mode and upstream and downstream matching.

Chongqing has been a sporadic development, almost 20 years ago and now.

Wang Fang, deputy general manager of Shanghai center of Wang Zhigang studio, which participated in the project, said that the logistics mode and production mode of Chaotianmen garment enterprises in Chongqing are still in the original stage. The high cost of pportation and the continuous promotion of labor cost make the advantages and cost advantages of the rapid production reaction no longer.

In addition, the development concept is extensive, and the lack of brand design talents.

There are industries, no matching, scale, no platform, brand, no brand name, stragglers, and self governance. This is Chongqing.

A true portrayal of the industry's status quo.

Industry needs garment industry development

From the extensive development mode of the imbalance of production and town structure and the waste of land resources caused by the old "land urbanization", the new type of urbanization should take the connotative growth mode with the core of strong industrial convergence capability as the core to enhance the aggregate capability of the city and enlarge the scale of the urban industry.

Against this background, the garment industry with key development in Chongqing can be pformed and upgraded by the opportunity of "people-oriented" new urbanization.

The competitiveness of a city depends on the competitiveness of its industrial clusters.

The core of industrial operation is to enlarge the industrial cluster by opening up the middle and lower reaches of the industrial chain.

For China, it is more important to fill the gap in the high-end links of the industry chain, and promote industrial pformation and upgrading, quality and efficiency.

Wang Fang thinks.

Wang Fang said that the new type of urbanization promoted by market forces should be supported by the industry operators under the government and enterprises, and the win-win relationship between the "government", "enterprises" and "operators" should be established.

We should integrate the upstream and downstream resources of the industrial chain with specialized industrial operation thinking, set up an industrial cluster development platform, and hatch enterprises to break through the escalation.

Therefore, compared with industrial real estate developers, industrial operators pay more attention from "development" to "do industrial public services", from "building a house" to "building an industrial incubator platform", from "short sale" to "long-term operation" to create value.

"The development of garment industry can not be separated from industry matching and cluster. The lower the cost of cluster, the more concentrated the talents.

By studying the five major fashion capital of the world, we can get an experience. Only by saying goodbye to the small and scattered development status, supporting the industrial cluster and the whole industrial chain, and integrating the garment enterprises with the association as a platform, can the development of the alliance be able to break through their predicament of long-term development.

Wang Fang thinks.

Today, the Chaotianmen garment manufacturers association has planned "Shang Meng Chongqing".

The whole industrial chain comprehensive service base project has been successfully located in the core area of Banan Maliu Industrial Park.

"In the past, relying on individual enterprises to fight alone, unable to achieve the function, now rely on Industry Alliance integration, is expected to break through one by one."

Tang Juncai illustrates, for example, the introduction of high-end talents and the integration of international resources. At present, through the unified integration of the alliance platform, giving full play to the resource advantages of the 500 enterprises will no longer become a problem.

In terms of electricity providers, with the help of the alliance to create the "e-business alliance portal", 500 enterprises will operate in a unified way and are expected to make rapid impact.

However, the problem of raw and auxiliary fabric resources has always been a problem for Chaotianmen enterprises. Because there are no large suppliers, the cost of raw and auxiliary fabrics is two times that of coastal areas.

Through alliance, cluster advantages appear, and Keqiao and Zhongda fabric resources are uninvited.

Most importantly, the whole industry chain integrated service base project, if not the alliance, is not easy for a single garment enterprise to take, no matter how big it is in Chongqing.

But the league's grass-roots enterprises through the alliance, so that "investors", "consumers", "operators" three in one, to promote the local dominant industries have been highly valued by governments at all levels.

Garment industry should develop in the whole industry chain

As an important garment design and production base in Western China and Chongqing, the ten largest clothing wholesale market in the country, it is the central city of the inland opening in the West.

According to the insiders, the opening of Chongqing's new European channel has made the hub of Europe open to the interior. This is also a great opportunity for the revitalization of the Chongqing garment industry.

Wang Fang believes that the development of garment industry is closely related to the construction of new urbanization. The core of urbanization is to be an industrial operator. The clothing industry in China is facing the same situation as many industries. Small and scattered, scale, but low added value, there are pformation and upgrading. Urbanization has created such a platform and opportunity to build industrial clusters, integrate production and city, and develop the whole industry chain, so as to build a new platform for small and medium-sized enterprises to fill up the upstream and downstream links of their industrial chain and provide industrial supporting environment.

The development of Huai Tuan alliance is an effective way of thinking. From the experience of world development, Han Guodong's gate wholesale market is the vogue of Asian fashion. Its core competitiveness lies not in the east gate wholesale market, but in a few square kilometers around the east gate, which focuses a large number of small and medium-sized garment production enterprises.

The studio, even some private designers and planner, can rely on the complete industrial chain nearby to make the finished garments quickly.

The rise of Korean clothing is still the core of fashion design. Obviously, China is seriously inadequate in this respect.

Wang Fang said.

Facing the new era of internationalization, it is very high cost and blind and opportunistic for a single garment enterprise to integrate resources both at home and abroad.

We can establish a stable and win-win cooperation relationship in the form of industry alliance.

According to Tang Juncai, at present, with the Shang Meng company as the platform, it has successfully butted with the "Milan apparel industry association" and "Seoul garment industry association", and is preparing to set up an international design resource integration center, which directly connects with the outstanding design resources overseas; "the fashion buyer Information Center stationed in Seoul and Milan", sets up the international fashion information base, and integrates Milan.

"International Exhibition and trade platform" creates conditions for the local garment enterprises to integrate into the world.

The industry believes that the advantage of the industry alliance is to take advantage of the opening up of Chongqing inland, jump out of the "self circulation" of the introverted development mode, fully integrate the "world" and achieve the global allocation of industrial resources, and Chongqing garment enterprises are expected to take the lead in the local garment industry and achieve the overtaking of the curve.