By Leveraging, The Needle Will Expand Channels, Businesses And Roads, And Jointly Seek Common Development.

Internet Age: how to do business in the "middle needles" business

When China's home textile industry was implemented more than half in 12th Five-Year, and the "13th Five-Year" plan will start, the development of China's home textile economy is entering a new stage, and a new normal trend has emerged.

Looking back on the past 20 years of high-speed growth, China's home textile industry has made great achievements and commendable. But with the change of population structure, the increase of factor cost and the pressure of resources and environment, China's home textile economy will inevitably grow at a high speed from the rapid growth of Zhuan Xiangzhong, from structural uncertainty to structural optimization, from input driven to innovation driven, from hidden risk to multiple challenges.

How can enterprises survive in the new normal economic environment? How can the next line of emerging Internet channels force the balance between offline stores and online businesses?

Striving for maximization of brand influence and business cooperation? The ninety-seventh "China Acupuncture Association", which will be opened on March 2015 12~14 at the New International Expo Center in Shanghai, will solve the confusion and surprise for exhibitors.

Open channels to stimulate business cooperation

All along, helping exhibitors to expand their channels and achieve business cooperation is the primary task and invariable objective of the "middle needles" exhibition. Therefore, every trade fair, such as Investment Summit, professional forum, and so on, can be seen in bright spots, and all kinds of activities are written around the word "Shang" of merchants, holding high the banner of innovation and strengthening the service function of the platform, so that exhibitors and exhibitors can really achieve substantial results and beneficial exchanges through exhibitions.

Last year, during the "Chinese Acupuncture Association", the Chinese textile business association and the business school jointly organized the "brand enterprise online and offline channel Investment Summit" attracted high popularity.

Li Jianhua, President of China Textile Business Association, believes that the combination of electricity providers and traditional enterprises is an opportunity, and a combination of business and road.

Under the pressure of increasing traditional market pressure, it is an inevitable trend for enterprises to "touch the net". How to avoid detours and expand sales channels with the best platform is a new topic for enterprises. The mature joint business platform can be regarded as a strong combination. For enterprises, whether to expand overseas market or domestic market is a booster. The key is to see who can run a good platform and who can walk in the forefront of the market.

Nowadays, with the rapid rise of e-commerce, Tmall mall, Jingdong mall, Alibaba and other e-commerce platforms have gradually become the main channel for product competition.

The marriage is not only the best time for traditional enterprises to hit the electricity supplier with wisdom, but also to seek the way of electric business. It is also an excellent opportunity to help enterprises expand the network sales channels and open the door of wealth.

However, the rapid development of the new channel of E-business has also made many traditional sales channels suffer from a lot of impact. Many executives said frankly how to reconcile the contradiction between online and offline has become a secret recipe for enterprises to find.

For the channel development, Sanli towel general manager Han Dan has his own deployment.

"At present, there are more stable agents in all provinces, and the areas to be filled on line will be our key breakthrough. The company will recruit allies based on online flagship stores, hoping to expand the online business faster.

In 2013, the online sales of Sanli were $34 million, and we doubled in 2014.

The company has established a 5000 square meter warehouse to provide a strong logistics guarantee for the expansion of online channels.

In addition, we will increase investment in advertising and other marketing methods.

Han Danru said.

Han Dan said that in order to avoid the conflict between online and offline brands, Sanli has differentiated the product categories on line and offline according to the different characteristics of customer groups, so as to achieve differentiated sales.

"However, we just distinguish categories, but never distinguish the quality. Three benefits online will also focus on the pmission of brand image, to be a character and quality brand."

In the last "China needle" home textile hall, Sanli towel exhibition hall.

With the theme of "Jungle", the green trees in the hall are just like an attractive outdoor jungle. All kinds of towels and bath towels are displayed on the display rack with animals, such as elephants, elk, rabbits, and so on, so that customers can be picked up as if they are directly in nature. The design of such a refreshing and people friendly customer is well received, and a continuous stream of visitors is attracted to the pavilion.

Han Dan told reporters: "three profit" designers will design inspiration and design direction each year according to market demand and popular trend at home and abroad, and then launch different series of products and set up the theme of exhibition.

In recent years, consumers are increasingly concerned about the ecological environment. Natural products, such as towels, bath towels and other skin care products, should naturally focus on natural and environmental protection. For this purpose, a series of new towel products with fast drying, beauty and skin care functions have been developed.

Do not contain formaldehyde, no stain, and the price can also be accepted by the public, aiming at guiding towels to consume healthfully.

Net popularity to enhance brand impact

In the Internet age, how to quickly close and stick to target customers and expand in their group?

Influence, enhance brand reputation, is the home textile enterprise is very concerned about and constantly try to find new direction.

To this end, at the scene of "China needle Association", WeChat interactive has become a new tool for many enterprises to win popularity. Sweep the brand code of WeChat's two-dimensional code and pay attention to reply after success.

Facts have proved that this "affordable" marketing method, the audience to buy, businesses profit.

Before the booth of many brand enterprises, people can always see the scene of people queuing to sweep the two-dimensional code.

Speaking of new marketing methods, many enterprises' investment directors said that at present, enterprises are beginning to tend to "exhibiting the reality and ignoring the show".

After scanning the two-dimensional code and paying attention to the brand, the audience has established a link with the company. Through this channel, they can learn many kinds of information, such as products, investment and so on. Maybe some of them will turn potential customers into brand partners.

Fujian Longyan magpie Textile Co., Ltd., which has participated in the 5 "China Acupuncture Association", is a famous towel towel manufacturer in China, which is mainly made up of high-grade towel products, which integrates R & D, production and sales.

Over the past 40 years, the company has established a reliable quality assurance system through strict, detailed and solid work style. It has passed the ISO9001 international quality system certification and implemented the enterprise ERP management system.

The "magpie" brand towel series produced by the company enjoys a good reputation in the market with the advantages of complete variety, fashionable style and excellent quality. It has been awarded the first batch of famous brand products of China's home textiles, the famous trademark of Fujian province and the first batch of Star label products of the National towel enterprise.

Talking about the feeling of participating in the exhibition, the head of the magpie textile brand operation Department said that the biggest achievement of participating in the "needle club" is to enhance the competitiveness of the products, accumulate new distributors and increase brand awareness.

Judging from the past exhibitions, the number of new brands and special exhibition pavilions has been increasing.

To this end, we are preparing for the ninety-seventh session.

At the time of the booth, the company upgraded and upgraded the image of the showcase, made a more detailed division of the products, and repositioned the domestic market of "magpie" brand layout, so as to prepare for a more accurate search for business partners.

Recall 2014 "double 11" online shopping festival, similar to "home textile giant sales more than 380 million yuan", "10 hours home textile single store sales break billion", "home textile business brand" double 11 "three consecutive champion" and other words of visual impact in marking the home textile Online Shopping Festival perfect ending, at the same time, also strongly reflects the change of consumer shopping habits.

At present, online shopping has become the choice of more and more people.