Hongkong Clothing Custom Market Prospect Is Considerable

Amid the bustling central streets of Hongkong, several alleyways of tailored clothing are scattered in the alleys behind the bustling commercial buildings. Through the window, there are women guests enjoying tea and browsing through catalogues.

Style.

In this fast moving city, there are still people willing to wait for a dress for one or two months or even longer.

It is reported that in the 80s of last century, clothing custom business began to rise in the streets of Tsim Sha Tsui and central, when most of them were mainly wedding dresses.

He Zhenfa, a senior fashion designer who has been in Hongkong for more than 20 years, told reporters, "now people are rich, demanding and fashionable. The demand for customization is no longer limited to wedding dresses or evening wear, and many daily activities or commemorative day clothes are also customized."

Yang Junye, a new fashion designer from Hongkong, believes that at present, whether big or small brands are in the same fashion as fashion, if customers want to match special occasions, the choice is narrower and narrower.

"Today's fashion market is personalized, and many of our customers are tired of fast selling fashion. They spend a lot of money on customization, paying more attention to the sources of handwork, tailoring, cloth and the story behind their clothes."

He said.

After 30 years, Hongkong

The mode of customized market has changed quietly.

According to He Zhenfa, before the guests are suitable for what style, fabric selection, etc., all listen to the designer decided.

Nowadays, there are more and more channels for customers to get the trend information. "Especially young people have their own ideas, so they become our opinions, and we design them according to their preferences.

This change is very interesting and positive.

He said that most of his clients were women with a certain economic foundation, quality of life, and many activities to attend. There were many white-collar workers, aged between 25 and ~50 years old.

About 30% of their clothing expenses are customized, and the proportion is expected to further improve.

Yang Qibin, chairman of the Hongkong Fashion Designers Association, told reporters that Hongkong is a rendezvous of eastern and Western cultures. Various parties, cocktail parties and other activities are rich and colorful, providing designers with a wide range of services. Therefore, the clothing custom market has always been in demand.

"As long as the economic situation is good, such a consumer group exists, there will be room for improvement in the customized market."

Yang Junye is also optimistic about the prospects of the customized market.

If the overall economic environment is good, the market of garment customization will surely increase.

Because there are always parties to go, and there are always clothes to wear.

With such a group of women who love beauty, we will have business to do. "

He laughed.

Yang Junye, who won the award in Hongkong youth fashion designer's performance competition, plans to base his brand on Hongkong and wait for it to expand to the mainland.

"In recent years, every time you go to the mainland, you find women wearing beautiful clothes, especially in Shanghai and Guangzhou. Clothes may not be very expensive, but they feel that their demands are improving.

I believe that the custom market in the mainland is very large. I really want to get to know the relevant customers. "

He Zhenfa also said he often travels to Beijing and Shanghai, "the mainland."

Custom business is developing rapidly and fashion is doing beautifully. The mainland is the market that we will definitely expand in the future.