La Natsu Bell Favored The Seven Grid To Denounce Huge Sums Of RMB Shares.

Recently, fashion group La Natsu Bell dress Limited by Share Ltd of Shanghai announced that it has entered into an equity pfer agreement and a capital increase agreement with the online apparel retailer, Hangzhou dark Agel Ecommerce Ltd (known as the "seven grid" brand, hereinafter referred to as the "seven grid"), with a total cost of RMB 135000000 yuan to acquire about 45% of the seven registered capital.

Following the signing of the equity pfer agreement, the group injected 65000000 yuan into the seven grid.

After the paction is completed, La Natsu Bell will hold 54.05% stake in the seven grid.

This investment cooperation is in line with

O2O strategy to consolidate its leading position in the Chinese popular female casual wear market.

Last year, when Tmall launched its flagship store at Tmall, it actively sought other business opportunities to enhance its online sales and marketing capabilities.

Seven the professional team of GE has rich experience in online marketing and promotion, and is good at interacting with customers through online sales platform, so as to carry out efficient online marketing and promotion.

La Natsu Bell invested in seven grid to enable the group to call seven grid talents, further strengthen online sales channels, and improve online sales ability.

It will also benefit a lot from the strong supply chain of the group and the execution strength of multi brand strategy.

Mr. Wang Yong, La Natsu Bell, standing vice president of La Natsu Bell, said: "the economic benefits of WeChat and micro-blog fans are becoming increasingly apparent in recent years, which have led to a number of emerging Internet Co with strong online marketing strength, which is one of the representatives of seven grid.

Unlike the traditional e-commerce platform, these new Internet Co are running many fans through WeChat, micro-blog and other channels. At the same time, they will reduce their operating expenses and raise the proportion of final purchase, so as to achieve the goal of "low cost and high conversion rate".

Seven grid, with its strong online operation capability and effective fans marketing mode, enjoys high popularity in China's online apparel retailing industry. It is La Natsu Bell's ideal partner for developing online private brand platform.

The cooperation between the two sides is expected to greatly enhance La Natsu Bell's online operation capability and drive the online market share growth of the group brand, so that La Natsu Bell's own brand online platform will become an industry leader.

Meanwhile, La Natsu Bell's multi brand product development capability, perfect supply chain and strong offline sales channels will provide the seven grid with the necessary resources and help them become the largest online operation platform of China's own clothing brands.

This cooperation will strengthen La Natsu Bell's realization of the brand clothing "product" as the center, and the channel covers the new economic era of offline and online.

The strategic objectives of the operation platform.