Entrepreneurs Must Understand The Rules Of "Game" For Clothing Joining.

But is this really the case? Is it true that entrepreneurs can really get rich through the way of fashion franchises? Standing in the bustling business circle, the clothing franchise projects can be described as numerous and numerous. Can every garment franchisee's headquarters meet the above conditions and provide the benefits of these benefits to the entrepreneurs? We can see from the exhibition of the investment dress exhibition held by some public associations or non-governmental organizations, many of the garment franchisees are participating, but the good and bad are uneven. Many clothing franchisees simply do not have the conditions to join the agency. They are not meant to help the franchisees to create a win-win situation. They just want to trick them into joining them and earn the money of the entrepreneurs.

Therefore, the choice of franchised brands is very important. Entrepreneurs must polish their eyes when choosing clothes to join the brand. Here are four points for attention when joining the fashion, hoping to help the entrepreneurs.

1. understand the status quo of brand clothing

Clothing stores can understand the status of a clothing brand through market research, and market research It can provide the most direct and effective basis for enterprise's market decision. The introduction of new products, market research is an essential preparatory work, what brand to do and what to do is determined by the operator's understanding of the current clothing brand market, and also based on objective reality. The change of brand style requires firm and effective market research to guide the large amount of capital invested by enterprises. Judging from the experience of the operator alone, the judgement of the market situation often has a strong subjective sense. The blind decision that does not conform to the objective and practical market will cause blindness, which will cause certain risks to the brand operation.

2. know your opponent's brand.

The competition in the garment industry is fierce. If a brand is not perfect, especially if it has not yet become the leader in the industry, it can make clear the target brand by market research, and provide an objective basis for catching up with its competitors. In fact, most of the clothing brands that perform well in the market will become the target brands that other clothing brands aim at quietly. They can be clearly seen through market research, and accordingly adjust their product structure and even operational means, so as to make their products occupy a larger market seat.

3. review brand positioning

In the process of joining the development of clothing stores, the brand's market position is the concern of every brand. The market position is consumer's recognition of the brand and is directly reflected by sales performance. In order to maintain the brand's market position, market research should be carried out, no matter when the brand operation is difficult or the sales performance is growing rapidly.

4. familiar with marketing links

As far as garment designers are concerned, though they may not often contact the marketing link in their work, a good designer can not know nothing about sales. The market that the designer of the clothing store should be familiar with contains three meanings: familiar with the popular products that the market is selling; familiar with the marketing rules and operation modes; and being familiar with the sales distribution of other brands.