Fashion Retailer Fast Fashion Salesperson's Income: The Average Monthly Salary Is 4697 Yuan.

Background of investigation

Since the fast fashion brand entered the Chinese market ten years ago, it has been characterized by new fast variety and many varieties. fashion The favor of people. The latest statistics show that only last year,

ZARA, H&M and UNIQLO are several new brands in China with more than two figures. With the rapid development of fast fashion in China, the number of jobs is increasing.

Against this background, the eleventh issue of "industry income trend survey" focuses on clothing Zero.

The fast fashion brand salesperson group understands the real ecology of the industry.

Average monthly salary

4697 yuan

The labor journal "industry income trend survey" released the eleventh report. The trend survey of fast fashion salesmen in apparel retail industry has obtained data through various channels, such as online survey, direct sampling survey, relevant government departments, human resources organizations, etc.

The survey showed that the average monthly salary of respondents was 4697 yuan. 100% of the respondents had five risks and one gold, and the basic social security benefits were fully covered.

Their biggest pressure comes from the "mysterious person" patrol system, the top of the company is dressed up as ordinary customers into the store, and the service attitude of the shop assistant is evaluated. The outstanding clerk can get the upgrade and the income is high. On the contrary, it may be dismissed by the company.

Labor law experts say that the mystery shop inspection system is not illegal in itself, and belongs to the autonomy of enterprise management. However, if the employee's performance is not qualified, but there is no serious violation of rules or regulations or serious dereliction of duty, then the company's resigning from employees directly does not comply with the law, and may constitute an illegal termination of the labor contract.

Job description

The survey is based on the salesmen of Shanghai stores, which are fast fashion brands, including junior shop assistants, intermediate salesmen, Senior Salespersons, Chen Li Shi, Assistant Store Manager and store manager.

sample

A balanced proportion of men and women under 30 years old is over 80%.

In the survey, men accounted for 52.2%, women accounted for 47.8%, and the proportion of men and women was basically the same.

In the age composition, the highest proportion of 26-30 years old is 58.9%, and 21-25 years old is 24.5%, that is, those below 30 years old are over 80%.

Among the educational background, the proportion of undergraduates with bachelor's degree is the highest, accounting for 55.8%, followed by college education, accounting for 30.7%, and secondary vocational school education third, accounting for 13.5%.

The proportion of respondents who worked for 3-5 years was the highest, accounting for 58.7%, followed by 1-2 years, accounting for 33.9%.

As can be seen from the sample, the fast fashion industry absorbs a relatively young workforce with a higher educational level and an average sex ratio.

income

60% more than 4000 yuan, A and other stores can reach 7000 yuan.

According to the survey, the monthly salary of the respondents was 4000-6000 yuan, the highest proportion was 44.7%, the monthly salary in the 2000-3000 yuan interval was 20.6%, the 3000-4000 yuan interval was 19.6%, and the 10 thousand yuan was 2%. The average monthly salary is 4697 yuan.

In terms of income structure, the salaries of salesmen in fast fashion brands in Europe consist of basic salary and performance bonus. The basic salary is divided into primary, intermediate and advanced levels, each with 500 yuan difference. Performance bonus is issued according to the ratio of the completed target. If it is not completed by 80%, there will be no performance bonus; the 80% index will be completed, the bonus will be 1000 yuan; the completion of 100% will be 1500 yuan.

Japan Fast fashion brand The salary of a shop assistant is divided into basic salary and bonus at the end of the year. The basic salary of junior staff is 2900 yuan.

The annual salary of intermediate shopkeeper can reach 180 thousand. Dividends at the end of the year are determined according to sales volume.

Wang Xiao Wang, a fast fashion salesperson who works at the Dragon dream shopping mall in Zhongshan Park, told reporters that in general, the income of salesmen is linked to personal sales, and sales in addition to personal ability, it also depends on the market. According to the location of the store, the company divides all the stores into four levels, such as A, which is the core business district of Zhongshan Park. A, such as the large volume of traffic, the salesperson who works in A stores has a higher income, up to 7000 yuan, while the salesperson in some suburban stores may earn only about 4000 yuan. Such a poor income also prompted salesmen to work hard from D stores to A stores.

In the shop clerks, "Chen Li Shi" is a high-income group. They use the models, laminates and other props in the shop to make the products fresh and arouse the customers' desire to buy. It is a new and burgeoning occupation with the development of fast fashion in China.

Chen's income depends on the total sales volume of Shanghai in that month. For example, sales completed 100% of the month's plan, with a monthly salary of at least 6000 yuan.

The survey also sampled the income expectations of large clothing chain stores, and more than 6 of respondents thought that the salesperson's income was below 4000 yuan. In fact, 6 of the respondents had paid more than 4000 yuan.

welfare

Five risks, one gold full coverage, working environment "invisible welfare".

The survey shows that 100% of the respondents have "five risks and one gold", and the basic social security benefits are fully covered. Another full coverage benefit is "buy within the product", usually 6 to 30 percent off.

Because most of the employees are 85 and 90, the working atmosphere is more relaxed, which is also regarded as "invisible welfare". Chen Li Shi, Cathy, works in a fast fashion brand in Europe. Clothing design 。 She told reporters that the topic of chatting with her colleagues is all about the latest drama.

Wear it. "It's like" you from the stars ".

During the hot season, the way the sweater will be taught will soon be discussed by us, and will be immediately reflected in the display of the store. You can combine your interests and your interests with your work. This feeling is really great.

pressure

Snubbing "mysterious people" has serious consequences, and early classes are most likely to be "dragged".

The biggest pressure of salesmen comes from the "shop inspection" once every three months. It is understood that when "shop inspection", the head of the training department will act as an ordinary customer to enter the store, and evaluate the service attitude of the staff. Because the examiners appear in the way of "mysterious people", the real service level of the shop assistants is high.

The salesperson who has excellent examination results can be upgraded.

Later became a senior salesperson. With the jump of the level, the basic salary, performance and overtime pay of the shop assistants will rise. Poor assessment results in serious consequences. One interviewee told reporters that a shop assistant had neglected a high level "mysterious person" in the "shop inspection". The result was dismissed by the company, which left us with a lingering fear.

The salesmen used the shift system of "early, middle and late", and the respondents said that the morning shift was most likely to encounter "drag classes" because of the long distance from the shop, which lasted for one or two hours.

prospect

The clerk is narrow in the rising channel and the new favourite in the industry.

According to the survey, 59.2% of respondents did not change jobs in the past year, 31.3% of them had job hopping 1 times, and 9.5% had job hopping 2 times.

In terms of promotion, the salesperson has two main directions: from low-level stores to high level stores, from ordinary clerks to Chen Li Shi.

Mr. Chen usually gets more training and mastery of more professional skills. Even if he can't get up quickly inside the company, he will be more optimistic when he job hopping. Besides, Chen Li Shi is still a new career in China. Not only the fast fashion giants are paying more attention to them, but more and more small brands are also starting to exploit visual merchandising talents. A Chen told reporters that only last year, she received 7 headhunting calls.

These fast fashion brands are basically foreign companies, but practitioners feel that their prospects are not clear compared to those of other foreign companies. Guan Peisheng, the interviewee, said: if the performance is excellent, Guan can be a store manager for six months, but some people will be in the shop for two or three years or the management of Pearson. The monthly salary is still hovering around 5500, far less than the salaries of other foreign employees.

According to the survey, 20.7% of the salesmen have a strong sense of professional honor for their work, 73.3% of their professional sense of honor, and 6% of them have no sense of professional honor.

Fast fashion prospects

According to Professor Chao Gang Ling, director of the modern marketing research center of the retail industry and Shanghai University of Finance and Economics, the fast fashion industry was developed in Shanghai in the early twenty-first Century and is still a relatively young industry.

He said that although the sales situation of the entire retail industry was affected by the economic form and consumption cycle after 2012, it was on a downward trend. However, compared with supermarkets, supermarkets, department stores and other formats, the fast fashion industry was in a better state whether from the passenger flow condition or the profit situation. "Because fast fashion is a form of active control over the source of goods, its adaptability to the market is stronger than that of ordinary department stores. Because of its short purchase period and small volume, it can make commercial orders through short-term market changes, and the prospects for development are optimistic."

In addition, according to the survey results, a primary employee who entered a store has a salary of about 3000 yuan / month. After reaching the regional manager, the annual salary can reach 200 thousand, the salary level is almost 7-8 times that of the junior staff, but only a few can climb the tip of Pyramid.

For such a wage level, Qi Xiaozhai, chief research fellow of the Shanghai Business Development Research Center, believes that the narrow promotion channel guarantees the familiarity of the high paid employees to all aspects of the business. They bring more economic benefits to the enterprises than the ordinary employees, and the wage structure determined by the survival of the fittest is reasonable. At the same time, fast fashion industry clothing brand margin is not big, in order to retain talent, the company will choose to hire heavily.

Labor law expert

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