Income Of Fast Fashion Shop Assistants In Clothing Retail Industry: Average Monthly Salary: 4697 Yuan

Background

Since the fast fashion brand entered the Chinese market ten years ago, the characteristics of the above new fast and diversified brands have been recognized by white-collar workers and fashion People's favor. The latest statistics show that only last year,

　　ZARA、 H&M、 Uniqlo's new stores in China are more than double digits. With the rapid development of fast fashion in China, the number of jobs is increasing.

Against this background, the eleventh issue of "Industry Income Trend Survey" focuses on clothing zero

The fast fashion brand salesperson group in the sales industry interprets the real ecology of the industry.

Average monthly salary

4697 yuan

The eleventh report of "Industry Income Trend Survey" of Labor Daily was released. The Survey on the Income Trend of Fast Fashion Shop Employees in the Clothing Retail Industry obtained data through online survey, direct interview sampling survey, relevant government departments, human resources institutions and other channels.

The survey shows that the average monthly salary of the respondents is 4697 yuan. 100% of the respondents have five insurances and one fund, and the basic social security benefits are fully covered.

Their biggest pressure comes from the "Mystery Man" shop inspection system. The company's top management enters the store disguised as an ordinary customer and evaluates the service attitude of the clerks. The clerks with excellent assessment results can be upgraded and their income will rise. Otherwise, they may be dismissed by the company.

Labor law experts said that the Mystery Man Patrol System itself is not illegal, but belongs to the autonomy of enterprise management. However, if the employee's performance is not qualified, but there is no serious violation of rules and regulations or serious dereliction of duty, then the enterprise's direct resignation of the employee does not comply with the law, which may constitute illegal termination of the labor contract.

Job description

The survey group is the clerks of Shanghai stores of major fast fashion brands, including junior clerks, intermediate clerks, senior clerks, Chen Lieshi, assistant store managers, store managers, etc.

sample

The proportion of men and women under the age of 30 is more than 80%

In this survey, 52.2% of the samples were male and 47.8% were female. The proportion of men and women was basically the same.

In the age composition, the largest proportion is between 26 and 30 years old, 58.9%; 21-25 years old ranked second, accounting for 24.5%, that is, more than 80% of respondents under 30 years old.

Among the educational background composition, those with bachelor's degree account for 55.8% of the total; The second is college degree, accounting for 30.7%; Technical secondary school education ranked third, accounting for 13.5%.

In the composition of length of employment, respondents who have worked for 3-5 years account for the highest proportion, accounting for 58.7%; The second is employment for 1-2 years, accounting for 33.9%.

From the sample, we can see that the labor force absorbed by the fast fashion industry is relatively young, the education level is above average, and the gender ratio is relatively average.

income

60% of the revenue exceeds 4000 yuan A stores can reach 7000 yuan

The survey shows that the highest proportion of respondents is in the range of 4000-6000 yuan, 44.7%, 20.6% in the range of 2000-3000 yuan, 19.6% in the range of 3000-4000 yuan, and 2% in the range of more than 10000 yuan. The average monthly salary is 4697 yuan.

In terms of income composition, the salary of employees of European fast fashion brands consists of basic salary and performance bonus. The basic salary is divided into junior, intermediate and senior, each with a difference of 500 yuan. The performance bonus will be paid according to the proportion of indicators completed. If 80% is not completed, there will be no performance bonus; Achieve 80% target, and the bonus is 1000 yuan; The bonus is 1500 yuan for 100% completion.

Japan Fast fashion brand The salary of shop assistants is divided into basic salary and year-end bonus. The basic salary of junior staff is 2900 yuan

The annual salary of intermediate store managers can reach 180000 yuan. The year-end dividend is based on sales.

Wang, a fast fashion brand clerk working in Zhongshan Park Longzhimeng Shopping Center, told the reporter that in general, the income of the clerks is linked to their personal sales, and the sales volume depends on the market besides their personal ability. According to the location of the store, the company divides all the stores into four grades. The stores in the core business circle like Zhongshan Park belong to Grade A. There is a large passenger flow in Class A stores, and the income of clerks working in Class A stores is also higher, up to 7000 yuan, while in some suburban stores, the income of clerks may be only about 4000 yuan. This income gap has also prompted the shop assistants to try to "switch jobs" from D stores to A stores.

Among the clerks, "Chen Lieshi" is a high-income group. They use models, laminates and other props in the store to make the goods fresh and arouse customers' desire to buy. It is a new subdivision profession rising with the development of fast fashion in China.

The income of the Chen Lieshi depends on the overall sales of Shanghai in the current month. For example, the sales volume has completed 100% of the plan of the month, and the monthly salary is at least 6000 yuan.

At the same time, the survey also sampled the outside world's income expectations for the employees of large clothing chain stores. More than 60% of the respondents believed that the income of the employees was below 4000 yuan, while in fact, 60% of the respondents' income exceeded 4000 yuan.

welfare

Five insurances and one fund fully cover the working environment and become "invisible welfare"

The survey shows that 100% of the respondents have "five insurances and one fund", and the basic social security benefits are fully covered. Another fully covered benefit is "buy in products", which is generally 6 to 7% off.

Since most of the employees are post-85 and post-90 generation, the working atmosphere is relatively relaxed, which is also regarded as "invisible welfare" by them. Cathy Chen is employed by a European fast fashion brand, and her undergraduate major is clothing design . She told reporters that the topics of chatting with her colleagues were all about how the actors and actresses in the latest drama

Wear. "Like" You from the Stars "

When it is popular, Professor Du's sweater matching method will soon be discussed by us, and then immediately reflected on the store display. It's really great to be able to combine your favorite and interesting things with your work. "

pressure

Neglect of "Mystery Man" has serious consequences, and early shift is most likely to be "delayed"

The biggest working pressure of the shop assistants comes from the "shop inspection" that they have to go through every three months. It is understood that during the "shop tour", the director of the training department will enter the store disguised as an ordinary customer and evaluate the service attitude of the store staff. Since the examiners are all "mysterious people", the real service level of the clerks is very high.

The salesclerks with excellent assessment results can be upgraded, and they can go through primary, intermediate, and most

Later, he became a senior clerk. With the leap in rank, the base salary, performance and overtime pay of the shop assistants will rise. Poor assessment will lead to serious consequences. An interviewee told the reporter that a shop assistant once snubbed a high-level "mystery man" in the "shop tour examination", but was dismissed by the company, which left everyone in fear.

The shop staff adopts the shift system of "morning, noon and evening". The interviewees said that the morning shift is far away from the store closing time, so they are most likely to encounter "delayed shift", which is one or two hours long. Although they have overtime pay, they are still willing to work normally.

prospect

Narrow channel for shop assistants to rise; new favorite in the industry

The survey shows that 59.2% of the respondents have not changed jobs in the past year, 31.3% have changed jobs once, and 9.5% have changed jobs twice.

In terms of internal promotion, the flow direction of shop assistants is mainly divided into two types: from low level stores to high level stores, and from ordinary shop assistants to Chen Lieshi.

Chen Lieshi will usually get more training and master more professional skills. Even if he cannot rise rapidly within the company, he will be more confident when changing jobs. In addition, Chen Lieshi is still a new career in China, not only fast fashion giants pay more attention to it, but more and more small brands are also beginning to tap visual display talents. A Chen Lieshi told the reporter that she had received 7 headhunting calls last year alone.

These fast fashion brands are basically foreign enterprises, but practitioners feel that their prospects are still not clear compared with other foreign employees. Guan Peisheng, one of the interviewees, said that if he performs well, he can become a store manager within half a year, but some people have been in the store for two or three years. The monthly salary is still around 5500, far less than that of other foreign employees.

The survey shows that 20.7% of the shop assistants have a strong sense of professional honor for their work, 73.3% have a general sense of professional honor, and 6% choose not to have a sense of professional honor.

The prospect of fast fashion is optimistic

According to Professor Chao Gangling, a retail industry expert and director of the Modern Marketing Research Center of Shanghai University of Finance and Economics, the fast fashion industry has developed in Shanghai since the beginning of the 21st century and is still a relatively young industry.

He said that although the sales of the whole retail industry have been affected by the economic form and consumption cycle since 2012, they have shown a downward trend, the fast fashion industry is in a better state than the big stores, supermarkets, department stores and other formats in terms of both customer flow and profitability. "Because fast fashion is a form of business that has active control over the supply of goods, it is more adaptable to the market than ordinary department stores. Because of its short purchase cycle and small quantity, it can make commercial orders through short-term market changes, with an optimistic development prospect."

In addition, according to the survey results, the salary of a junior employee who has just entered the store is about 3000 yuan/month. After becoming a regional store manager, the annual salary can reach 200000, which is almost 7-8 times of that of junior employees, but only a few can climb the top of the pyramid.

Qi Xiaozhai, the chief researcher of Shanghai Business Development Research Center, believes that the narrow promotion channels ensure that highly paid employees are familiar with all aspects of business. They bring more economic benefits to the enterprise than ordinary employees, and the salary structure determined by the survival of the fittest system is also reasonable. At the same time, the gap between clothing brands in the fast fashion industry is not large. In order to retain talents, the company will also choose to pay a large sum of money for employment.

Labor law experts

even if