Chengdu MUJI World Flagship Store Integration And Innovation Of World Class Brand

The roaring era of China's real estate has passed. The glory of the past has faded away, and the industry has become silent. Once the capital has become debt, it has gone to ashes.

The cusp of China's economic boom has pformed into new areas.

When we watch the boom of the Internet industry and the spendthrift of the financial market, the colleagues in the real estate industry are inevitably left behind.

When returning to commercial real estate, when many commercial developers are entangled in the distress of online business development, I believe that offline commerce has ushered in a new era.

This era is not only the era of space creation, but also the era of category innovation. At the same time, it is also the era of returning to terminal commodity management.

In this age of content, not only should we have skilled investment operation system, but also have the ability to create our own content.

To create a business innovation factory, we need crossover to commodity, business, O2O and other aspects of the antenna.

Let's look at another case today.

Let's take a look at the famous Japanese.

MUJI how did Muji produce its newest flagship store in Chengdu?

This case is most worth learning from commercial real estate companies. In this more than 10 thousand square meter commercial space, Muji has the ultimate display ability of commodity aesthetics.

In this flagship store, we combine product aesthetics with space aesthetics, and constantly add new business categories, forming a world class brand integrated innovation.

The flagship store has a very important spirit on display, that is, "Fresh Up", which is "the store of &Mix with art".

When entering the door, it is

The theme marketing of the "365 Joyful Days" for Christmas, food, jigsaw, stationery, clothing and so on, together with seemingly casual gesture, forms a MUJI life.

"Before, goods were commodities, and stores were stores, and now they are combined into one.

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To build a new flagship store image requires not only manpower, capital, material resources, but also logistics, system and operation experience.

Since MUJI entered China in 2005, it has accumulated a lot of experience. It is like a container with a lot of content to play its role.

If the shop is a stage and the merchandise is an actor, then the identification system is the background, props or narrator on the stage.

MUJI's commodity philosophy is like air and water.

"Thousands of products, from packaging to signage to the entire identification system, do not seem to have any design, but as a whole, they will recognize it, and it has the character of MUJI."

Therefore, to create a comprehensive shopping mall with exquisite quality requires highly specialized modern technology, including:

1. Theme planning and design capabilities

2, extremely professional aesthetic ability, including the aesthetics of commodity design, display aesthetics, furniture modeling aesthetics, clothing display, learning, visual merchandising and other systems.

3, developed supply chain systems and global sourcing.

The supply chain of Muji is called MD System (commodity control system), and one is the world logistics system, which uses these two systems to better supply products and complete the improvement and evolution of the supply chain.

4, the integration of product development and local culture.

All in all, Muji can pmit the extremely vivid life values and Space Story philosophy to the market through its own space creation ability and commodity display design ability.

This is the ability of China's commercial projects to be extremely scarce.